Ben
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benfreu.bsky.social
Ben
@benfreu.bsky.social
i build and grow b2b saas products.

your data everywhere you need it: https://factbranch.com
data-driven marketing: https://tractionroad.com
I like it too but it does have a bit of a newsletter feel to it. Do people reply to emails you send with this from-name?
October 3, 2025 at 2:50 PM
And of course you should check it out.

Setup is really easy and only takes a few clicks.

webtrafficwatch.com
Weekly insights from your GA4 and Search Console data
Put your web analytics on autopilot and get weekly insights that flag meaningful shifts in your GA4 and Search Console data.
webtrafficwatch.com
September 30, 2025 at 8:57 PM
If you want to get the same report for your GA4 and GSC properties, WebTrafficWatch is free and setting it up takes only a few seconds.

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WebTrafficWatch: Weekly insights from Google Analytics 4 & Search Console | Product Hunt
Analyzes Google Analytics 4 & Google Search Console to generate weekly reports that flag significant shifts you should know about.
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September 28, 2025 at 1:57 PM
nuclear power plants are my football fields
September 18, 2025 at 4:28 PM
too bad, now do it as a video. and then as a shorter text. and then on a podcast. and then as an ad. it never ends.
September 18, 2025 at 4:16 PM
Every metric needs a confidence interval!
September 16, 2025 at 1:28 PM
I haven't tried it yet, but figuring out where to use which unit in your UI sounds like a task for a small (by today's standard a minuscule) LLM.
September 16, 2025 at 12:55 PM
Percentages continued...
• Unless the change itself is a ratio
• Depending on your users they might not actually understand percentages. "1 out of 7" may be better than "14%".
September 16, 2025 at 12:55 PM
Percentages (3%, +5 percentage points)
• Internally often the raw ratio of two numbers and the result of a division (clicks / impressions)
• In most cases users expect a percentage like 10% and not 0.1
• Changes are not %, but "percentage points"
September 16, 2025 at 12:55 PM
Ordinals (1st place, position 3)
• In a table or list you can get away with using a title and dropping the unit: Positions: 3, 7, 10
• In a sentence it's either "position 2" or "2nd position"
• Unless it's a change, then it's "3 positions higher"
September 16, 2025 at 12:55 PM
Measurements (2 km, 1 kWh, 3 °C)
• For abbreviations simply don't handle pluralization
• Rate of change may change the units: 1 kWh (energy) per hour becomes 1 kW (power)

Events (3 times, 2x)
• Handle this as a count and call it "3 events" or if it counts something "5 signups"
September 16, 2025 at 12:55 PM
Counts (3 clicks, 1 user, 500 impressions, 0 subscribers)
• Handle pluralization (different languages pluralize differently)
• But watch out for subtle differences:
• Subscribers describe a state at a point in time
• Clicks have typically happened within a time frame
September 16, 2025 at 12:55 PM