ough times for Miller Lite—it dropped from #2 to #10 in the BAM 100 beer category, with audience sentiment plunging 91.25% YoY in Nov-Dec.

Complaints about taste fueled the decline, while Bud Ice surged.

Can Miller Lite turn it around, or is this the new normal?

Diet Mountain Dew skyrocketed from 10th to 3rd in brand health.

A broader shift in diet soda demand, or a boost from Mountain Dew’s Mountain Time campaign?

Can brand momentum spill over across product lines?

#BeverageTrends #MarketingImpact #ConsumerBehavior

Sprite just dethroned Dr. Pepper on the BAM 100, jumping from #5 to #1! Flavor innovation + cultural impact. Can they hold the crown? 👑

Netflix leads the Performance Quadrant with minimal paid influence, while Hulu and Disney+ trail behind. Peacock’s high ad spend sets it apart in the Effective Quadrant.

This highlights the balance between paid influence and organic traction in streaming.

2,000 opinions or 100 million actions—which is more accurate?

Surveys capture intent, but volumetric data tracks behavior at scale. The best brands don’t guess; they measure.

📺 Doritos Revives ‘Crash the Super Bowl’—Did It Work?

Nostalgia is powerful, but do shifting tastes make UGC less effective? Doritos brought back its fan-made ad contest, but the impact fell flat.

⚡ Does UGC still work, or has its time passed?

Let’s discuss. ⬇️

🚗 Jaguar’s Rebrand: Evolution or Identity Crisis?

In October 2024, Jaguar ranked #1 in the BAM 100. Then came a bold rebrand—"JaGuar" wordmark, new leaper emblem, and vibrant colors.

One month later? Jaguar dropped to #10.

⚡ Does rebranding drive growth or risk alienation? Drop your thoughts. ⬇️

Netflix wins without massive ad spend, while others burn cash with less impact.

BAM Analytix reveals who’s building real influence vs. who’s just paying for it.

The future of marketing isn’t surveys—it’s big data, real time insights, and competitive intelligence.

#MarketingScience #Brands