How brands manipulate you with 3 words 🚨

It's wild. 🤯

As UX writers, we have a responsibility to be ethical. As users, we need to be aware. Check it out 👇

medium.com/design-bootc...

What's the most manipulative microcopy you've seen? 🤔 #UXWriting #DarkPatterns #Ethics #Microcopy #Tech

Brands and politicians have the same strategy:
Say something loud, repeat it often, and never explain.
The tone of voice isn’t a choice — it’s the campaign.

#branding #toneofvoice #marketing #politics #copywriting

Microcopy isn't just about being "clear."
It's psychology. It's power. It's empathy.
I explored how tiny words shape big experiences in UX.
🧠✨ Read it on medium:
medium.com/design-bootc...

#uxwriting #microcopy #psychology #uxdesign #writing

"We need a brand voice that’s fun, smart, human."
Cool. Let’s start by removing the phrase ‘As per our last conversation…’

Your tone of voice is not your LinkedIn vocabulary.
It’s how not to sound like a robot with a law degree.

#branding #toneofvoice #copywriting #marketinghumor

“Our brand voice is playful.”
Ok. Why does your FAQ sound like a courtroom transcript then?

Tone of voice isn’t a mood board.
It’s consistency. It’s trust.
It’s what makes people stay.

#brandvoice #toneofvoice #copywriting #branding #marketinghumor

Need words that work?
Let’s team up. ✍️
I write copy that connects—UX writing, brand tone, content strategy and more.

Take a peek at my work: aytunc.framer.website/en/
#copywriting #freelance #uxwriting #branding #letsworktogether

Just saw a brand use “We’re not like other brands”
in Comic Sans.

Bold move.
Terrible move.
But bold.

#branding #marketinghumor #designfail

Your brand doesn’t need a new logo.
It needs to stop sounding like a confused intern writing a school essay at 3AM.

🧂Tone of voice sells.
🧻Fluff kills.
💥Clarity > Cleverness

#BrandVoice #Copywriting #ToneOfVoice

“The biggest UX mistake isn’t a bad button.
It’s thinking words don’t matter.”

🧠 UX is language.
💬 Microcopy changes behavior.
📉 Bad copy kills conversion.

#UXDesign #Microcopy #ProductDesign

A startup changed one button from “Sign Up” to “Get Started for Free.”
Result?
🔺 +217% conversions.
Microcopy isn't small—it’s a lever.

Read full story 👉 medium.com/design-bootc...

#UXWriting #CTA #Microcopy

When UI was a buffet and nobody complained.
Language? Mostly uppercase. Context? Optional.

#UXWriting #InterfaceHistory #Yahoo

In 2016, Google almost lost $2 million.
Not because of a bug. Not a breach. Not even a broken feature.
It was just one button.

The word? “OK.”

Read full story → medium.com/design-bootc...

#UXWriting #Localization #Microcopy #UXFails

#LetterboxdFriday #LastFourWatched

Everyone’s obsessed with AI writing.
But no one asks how a culture writes.

UX starts with language. Language starts with humans.

#uxwriting #DesignThinking #AIEthics #Microcopy #WritersOfSky #Tech

A $2M mistake caused by one word.

Google almost shipped a UX disaster in Japan — all because of a mistranslated “OK” button.

I broke it down in my latest Medium post.

Read here → medium.com/design-bootc...

#UXWriting #Localization #Microcopy #UXFails