Ash Maurya
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ashmaurya.bsky.social
Ash Maurya
@ashmaurya.bsky.social
Author of Running Lean and Creator of Lean Canvas

My newsletter: https://leanfoundry.com/newsletter
A #coffee a day keeps the monster away.
January 15, 2025 at 1:40 AM
When you need to move fast under high uncertainty, you need light-weight dynamic models, not heavy-weight static plans.
November 22, 2024 at 10:00 AM
Rule 1: Prioritize your riskiest assumptions.

Rule 2: Don’t forget Rule 1.
November 22, 2024 at 10:00 AM
Mindsets are easy to overlook because they are simple, but simple is hard.
November 22, 2024 at 10:07 AM
Problems, not solutions, create spaces for innovation.
November 22, 2024 at 10:07 AM
The early stage of a startup is uncertain, but it doesn't have to be unstructured.
November 22, 2024 at 10:13 AM
You're one insight away from your next hockey stick inflection.
November 22, 2024 at 10:13 AM
Why aren't more businesses adopting Continuous Innovation?
November 22, 2024 at 10:19 AM
Have faith in yourself.
Be ruthless with your ideas.
November 22, 2024 at 10:19 AM
Bootstrapping isn't about optimizing for self-funding but customer-funding.

If the ROI is baked in, a bootstrapper happily trades money for speed.
November 22, 2024 at 10:19 AM
November 22, 2024 at 10:26 AM
Speed of learning is a startup's (only) unfair advantage.

But when you're going fast under conditions of high uncertainty, you need a different approach.
November 22, 2024 at 10:26 AM
Fire the business plan, not business planning.
November 22, 2024 at 10:32 AM
Ideas are like jigsaw puzzles.

While they can have many different starting points, you still need to end up with a cohesive picture (business model story) that comes together and can be viewed from multiple perspectives.
November 22, 2024 at 10:32 AM
Free Webinar:
How to Bootstrap Your Idea from Concept to Paying Customers Without Quitting Your Day Job or First Building a Product.

RSVP at https://bootstart.com
November 22, 2024 at 10:38 AM
Three mental models to describe a business model:

1️⃣ Lean Canvas describes KEY (customer) BELIEFS
2️⃣ Customer Factory describes KEY (customer) METRICS
3️⃣ Customer Forces describes KEY (customer) INSIGHTS

KEY customer (BELIEFS + METRICS + INSIGHTS) = BUSINESS MODEL
November 22, 2024 at 10:38 AM
In tomorrow's LEAN 1-2-3 newsletter, I’m going to unpack insights and how to uncover them.

Subscribe here: https://www.leanfoundry.com/newsletter
November 22, 2024 at 10:38 AM
Continuous Discovery + Continuous Validation = Continuous Innovation
November 22, 2024 at 10:45 AM
5 step process for crafting a compelling Unique Value Proposition:
November 22, 2024 at 10:45 AM
The best way to become a good entrepreneur: Just Start.
November 22, 2024 at 10:52 AM
Avoid building a zombie startup.
Grab my BMD course free with a purchase of Running Lean (third edition):
https://www.leanfoundry.com/bmd
November 22, 2024 at 10:52 AM
Perfect idea, not required.

What separates success then isn't a perfect Plan A but a systematic process for going from a Plan A to a plan that works -- before running out of resources.

Step 1: Just Start.
November 22, 2024 at 10:52 AM
Pitch less. Listen more.

This is the key to landing more pitches that convert into customers.
November 22, 2024 at 10:59 AM
Lean Canvas = Business Model Story
November 22, 2024 at 10:59 AM
Different > Better

Incumbents always win when you play the better game because of inertia.

Break the pattern by being different, not better.
November 22, 2024 at 11:06 AM