These entities regulate not only data but also the formation of desire, interest, and identity, demonstrating that ideology has ceased to be merely a discursive superstructure and has instead materialized as a technology of power embedded within algorithmic rationality. (6/6)

technocapitalist actors platform monopolies such as Meta, Google, and Amazon. (5/6)

This produces a new form of labor in which the individual is not only a producer but also the object of production: data-labor. In this regard, Marx’s assertion that “the means of intellectual production are in the hands of the ruling class” can be reinterpreted through contemporary (4/6)

education, or religion, being represented today by digital platforms, algorithmic infrastructures, and data regimes. Digital capitalism subjects both consciousness and processes of subject formation to market dynamics through the commodification of information, affect, and attention. (3/6)

normative order that permeates all spheres of social existence from personal relationships to digital practices of subjectivity. In this context, Marx’s concept of the “control of the means of intellectual production” extends beyond classical ideological apparatuses such as the press, (2/6)