Analytics Unpacked
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analyticsunpacked.bsky.social
Analytics Unpacked
@analyticsunpacked.bsky.social
Insight and honesty about Google Analytics. Occasional forays into movies and combating climate change. Posts by James (he/him).

https://www.analyticsunpacked.com?utm_medium=social&utm_source=bluesky&utm_campaign=profile
Hey Google Analytics, can you not insert these lines when I export data? I delete them every. single. time.
October 14, 2025 at 1:08 PM
For a while I thought these tick-boxes in Google Analytics didn’t work. Then I noticed the ‘Plot rows’ button 🤦.
September 11, 2025 at 5:01 AM
No, I don't think this is real. Looks like another of those events I blogged about last year. See: www.analyticsunpacked.com/2024/09/spik...
August 28, 2025 at 11:03 AM
I like the coloured lines on Google Analytics' Pages and Screens Report. They make it a lot easier to find the location of a traffic spike.
August 11, 2025 at 8:50 AM
I like this clarity on the website of @boagworld.bsky.social
December 16, 2024 at 4:12 PM
The way numbers get attributed to the Email row in this section of Reports -> Acquisition -> Overview:
November 26, 2024 at 2:03 PM
Grumbles about Google Analytics no. 13 - Why do explorations default to 10 rows? Does anybody ever want just want 10 rows? [sigh]
November 6, 2024 at 8:04 AM
I'm seeing data. This client is a UK GA4 property created in July 2023.
October 18, 2024 at 3:44 PM
Something interesting: Google Analytics have changed the reports available for new accounts. They've also changed the heading from 'Life cycle' to 'Business objectives'. Haven't had any comms from them about this.
September 23, 2024 at 9:25 AM