Amanda Martin
@amandaemartin.bsky.social
Chief Revenue Officer @ Mediavine, mom of two boys, hockey fan, paddle boarder, and golfer. Opinions are my own.
My main issue is the motivation behind the curation. It is increasingly harder to argue that SSPs serve publishers. If an SSP's future is serving the demand side, please continue to morph into DSPs; publishers will find the power to reconsider their role. www.adexchanger.com/publishers/p...
Publishers Grapple With A Lack Of Control Over Deal Curation | AdExchanger
While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.
www.adexchanger.com
November 25, 2024 at 4:19 PM
My main issue is the motivation behind the curation. It is increasingly harder to argue that SSPs serve publishers. If an SSP's future is serving the demand side, please continue to morph into DSPs; publishers will find the power to reconsider their role. www.adexchanger.com/publishers/p...