American Marketing Association
@amamarketing.bsky.social
The official account for the American Marketing Association.
See what marketing says about your love life! Screenshot your result + drop it in the comments 👇
“My love language is…data.”
“You had me at brand strategy.”
“Love fades, good campaigns don’t.”
Consider committing to AMA this Valentine’s Day! 💘 https://bit.ly/4rFx3cU
“My love language is…data.”
“You had me at brand strategy.”
“Love fades, good campaigns don’t.”
Consider committing to AMA this Valentine’s Day! 💘 https://bit.ly/4rFx3cU
February 11, 2026 at 10:30 PM
See what marketing says about your love life! Screenshot your result + drop it in the comments 👇
“My love language is…data.”
“You had me at brand strategy.”
“Love fades, good campaigns don’t.”
Consider committing to AMA this Valentine’s Day! 💘 https://bit.ly/4rFx3cU
“My love language is…data.”
“You had me at brand strategy.”
“Love fades, good campaigns don’t.”
Consider committing to AMA this Valentine’s Day! 💘 https://bit.ly/4rFx3cU
Super Bowl 2026 by the numbers:
• 66 ads aired, three more than in 2025
• 18 advertisers made their Super Bowl debut
• ~$8M for a 30-second spot
• 0% year-over-year increase in ad pricing
What stands out most to you in this year’s numbers? 👇
📈 Marketing Dive: https://bit.ly/4bIYFJu
• 66 ads aired, three more than in 2025
• 18 advertisers made their Super Bowl debut
• ~$8M for a 30-second spot
• 0% year-over-year increase in ad pricing
What stands out most to you in this year’s numbers? 👇
📈 Marketing Dive: https://bit.ly/4bIYFJu
Super Bowl 2026: Viewership, engagement and ads analysis
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
bit.ly
February 11, 2026 at 1:30 AM
Super Bowl 2026 by the numbers:
• 66 ads aired, three more than in 2025
• 18 advertisers made their Super Bowl debut
• ~$8M for a 30-second spot
• 0% year-over-year increase in ad pricing
What stands out most to you in this year’s numbers? 👇
📈 Marketing Dive: https://bit.ly/4bIYFJu
• 66 ads aired, three more than in 2025
• 18 advertisers made their Super Bowl debut
• ~$8M for a 30-second spot
• 0% year-over-year increase in ad pricing
What stands out most to you in this year’s numbers? 👇
📈 Marketing Dive: https://bit.ly/4bIYFJu
Congrats to the 2026 AMA Collegiate Case Competition Finalists, co-sponsored by Major League Baseball (MLB) and Deloitte! 🎉
Swipe to also celebrate this year's semi-finalists, honorable mentions, and commendable mentions. ⏩
Is your chapter on the list? Give them a shoutout in the comments! ⬇️
Swipe to also celebrate this year's semi-finalists, honorable mentions, and commendable mentions. ⏩
Is your chapter on the list? Give them a shoutout in the comments! ⬇️
February 9, 2026 at 4:49 PM
Congrats to the 2026 AMA Collegiate Case Competition Finalists, co-sponsored by Major League Baseball (MLB) and Deloitte! 🎉
Swipe to also celebrate this year's semi-finalists, honorable mentions, and commendable mentions. ⏩
Is your chapter on the list? Give them a shoutout in the comments! ⬇️
Swipe to also celebrate this year's semi-finalists, honorable mentions, and commendable mentions. ⏩
Is your chapter on the list? Give them a shoutout in the comments! ⬇️
While we pour another cup of coffee, what commercial is living rent-free in your head? 🤔
February 9, 2026 at 3:24 PM
While we pour another cup of coffee, what commercial is living rent-free in your head? 🤔
February 9, 2026 at 1:37 AM
February 9, 2026 at 12:25 AM
While a 30-second spot gets all the attention, most brands spend 8–12+ months on strategy, creative, production and approvals before kickoff.
#SuperBowlAds #MarketingLife #AdStrategy
#SuperBowlAds #MarketingLife #AdStrategy
February 8, 2026 at 10:26 PM
While a 30-second spot gets all the attention, most brands spend 8–12+ months on strategy, creative, production and approvals before kickoff.
#SuperBowlAds #MarketingLife #AdStrategy
#SuperBowlAds #MarketingLife #AdStrategy
February 8, 2026 at 3:36 PM
👋 AMA Local Chapters —
Doing anything fun around Super Bowl ads this year? Watch parties, post-game breakdowns, creative critiques? Drop the details below so fellow AMA marketers can tune in, join in, and swap insights!
📌 Marketers: consider this a curated list of Super Bowl-related AMA events!
Doing anything fun around Super Bowl ads this year? Watch parties, post-game breakdowns, creative critiques? Drop the details below so fellow AMA marketers can tune in, join in, and swap insights!
📌 Marketers: consider this a curated list of Super Bowl-related AMA events!
February 6, 2026 at 9:47 PM
👋 AMA Local Chapters —
Doing anything fun around Super Bowl ads this year? Watch parties, post-game breakdowns, creative critiques? Drop the details below so fellow AMA marketers can tune in, join in, and swap insights!
📌 Marketers: consider this a curated list of Super Bowl-related AMA events!
Doing anything fun around Super Bowl ads this year? Watch parties, post-game breakdowns, creative critiques? Drop the details below so fellow AMA marketers can tune in, join in, and swap insights!
📌 Marketers: consider this a curated list of Super Bowl-related AMA events!
Roses are red,
Violets unite 💕
Next week we’re heading to Madrid
To spark ideas and insight.
From AI to global trust,
We’re bridging what’s true,
AMA Winter ’26,
Marketing’s Valentine to you.
Learn more about the virtual event and more here: https://hubs.ly/Q03_71dM0
Violets unite 💕
Next week we’re heading to Madrid
To spark ideas and insight.
From AI to global trust,
We’re bridging what’s true,
AMA Winter ’26,
Marketing’s Valentine to you.
Learn more about the virtual event and more here: https://hubs.ly/Q03_71dM0
February 5, 2026 at 6:45 PM
Roses are red,
Violets unite 💕
Next week we’re heading to Madrid
To spark ideas and insight.
From AI to global trust,
We’re bridging what’s true,
AMA Winter ’26,
Marketing’s Valentine to you.
Learn more about the virtual event and more here: https://hubs.ly/Q03_71dM0
Violets unite 💕
Next week we’re heading to Madrid
To spark ideas and insight.
From AI to global trust,
We’re bridging what’s true,
AMA Winter ’26,
Marketing’s Valentine to you.
Learn more about the virtual event and more here: https://hubs.ly/Q03_71dM0
Be part of our first-ever #AMAMPP conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges. Join the conversation shaping the future of the field. Register by April 8 to secure the lowest price ➡️ https://bit.ly/47BivUm
February 4, 2026 at 4:54 PM
Be part of our first-ever #AMAMPP conference outside the U.S., May 16-18 in Ottawa, where researchers and practitioners explore marketing, policy, and global challenges. Join the conversation shaping the future of the field. Register by April 8 to secure the lowest price ➡️ https://bit.ly/47BivUm
January is so long, marketers have revised the Q1 forecast enough times for it to count as historical data.
January 30, 2026 at 12:35 AM
January is so long, marketers have revised the Q1 forecast enough times for it to count as historical data.
Marketing leaders who prioritize adaptability are better positioned to navigate what’s next. That’s why the AMA Executive Marketer Summit was built for decision-makers shaping the future of the profession.
Request your invite ➡️ https://bit.ly/4qTcBp8 #AMAEMS
Request your invite ➡️ https://bit.ly/4qTcBp8 #AMAEMS
January 29, 2026 at 5:55 PM
Marketing leaders who prioritize adaptability are better positioned to navigate what’s next. That’s why the AMA Executive Marketer Summit was built for decision-makers shaping the future of the profession.
Request your invite ➡️ https://bit.ly/4qTcBp8 #AMAEMS
Request your invite ➡️ https://bit.ly/4qTcBp8 #AMAEMS
In an era obsessed with being “data-driven,” the real challenge is asking better questions:
➡️ Who benefits from these metrics?
➡️ What incentives sit behind the data?
➡️ And are we building lasting brand value or just optimizing the dashboard?
🎨: Marketoonist
➡️ Who benefits from these metrics?
➡️ What incentives sit behind the data?
➡️ And are we building lasting brand value or just optimizing the dashboard?
🎨: Marketoonist
January 29, 2026 at 12:20 AM
In an era obsessed with being “data-driven,” the real challenge is asking better questions:
➡️ Who benefits from these metrics?
➡️ What incentives sit behind the data?
➡️ And are we building lasting brand value or just optimizing the dashboard?
🎨: Marketoonist
➡️ Who benefits from these metrics?
➡️ What incentives sit behind the data?
➡️ And are we building lasting brand value or just optimizing the dashboard?
🎨: Marketoonist
Develop in-demand AI skills and put them into practice. This four-week workshop series is designed to help marketers strengthen their expertise and advance their careers.
📅 February 4–25, 2026 | Online | https://hubs.ly/Q03ZKVzH0
📅 February 4–25, 2026 | Online | https://hubs.ly/Q03ZKVzH0
January 29, 2026 at 12:03 AM
Develop in-demand AI skills and put them into practice. This four-week workshop series is designed to help marketers strengthen their expertise and advance their careers.
📅 February 4–25, 2026 | Online | https://hubs.ly/Q03ZKVzH0
📅 February 4–25, 2026 | Online | https://hubs.ly/Q03ZKVzH0
Knowing the difference between #BrandAwareness and #BrandRecall helps marketers make brands not just seen, but remembered.
How do you approach balancing awareness and recall in your campaigns? Share your thoughts below! 👇
How do you approach balancing awareness and recall in your campaigns? Share your thoughts below! 👇
January 26, 2026 at 8:46 PM
Knowing the difference between #BrandAwareness and #BrandRecall helps marketers make brands not just seen, but remembered.
How do you approach balancing awareness and recall in your campaigns? Share your thoughts below! 👇
How do you approach balancing awareness and recall in your campaigns? Share your thoughts below! 👇
Audiences (especially Gen Z and Millennials) are craving something different: control, context and connection.
The shift is clear: social is moving from mass reach to meaningful community. The brands that win will meet audiences where conversation actually happens.
The shift is clear: social is moving from mass reach to meaningful community. The brands that win will meet audiences where conversation actually happens.
January 26, 2026 at 3:54 AM
Audiences (especially Gen Z and Millennials) are craving something different: control, context and connection.
The shift is clear: social is moving from mass reach to meaningful community. The brands that win will meet audiences where conversation actually happens.
The shift is clear: social is moving from mass reach to meaningful community. The brands that win will meet audiences where conversation actually happens.
Turns out staying informed can be more fun than a round of zoomies. Subscribe today 👉ama.marketing/subscribe
January 24, 2026 at 10:46 PM
Turns out staying informed can be more fun than a round of zoomies. Subscribe today 👉ama.marketing/subscribe
Keep your skills sharp, on your schedule.
With AMA On-Demand Training, you can learn anywhere, anytime, and earn certificates to showcase your growth. New courses added regularly!
👉 Explore now: https://bit.ly/3Fg6uZo
With AMA On-Demand Training, you can learn anywhere, anytime, and earn certificates to showcase your growth. New courses added regularly!
👉 Explore now: https://bit.ly/3Fg6uZo
January 24, 2026 at 3:27 PM
Keep your skills sharp, on your schedule.
With AMA On-Demand Training, you can learn anywhere, anytime, and earn certificates to showcase your growth. New courses added regularly!
👉 Explore now: https://bit.ly/3Fg6uZo
With AMA On-Demand Training, you can learn anywhere, anytime, and earn certificates to showcase your growth. New courses added regularly!
👉 Explore now: https://bit.ly/3Fg6uZo
Visual Capitalist data shows generative AI apps have surged in downloads, now trailing only utilities, banking, and social platforms. More interesting than growth is usage: most people use tools like ChatGPT for practical guidance, not content creation.
January 23, 2026 at 11:42 PM
Visual Capitalist data shows generative AI apps have surged in downloads, now trailing only utilities, banking, and social platforms. More interesting than growth is usage: most people use tools like ChatGPT for practical guidance, not content creation.
50 days until #AMAICC lands in Chicago 😎
The AMA International Collegiate Conference is 3 days of transformative experiences designed to empower and equip our collegiate community with the skills and insights necessary to
navigate and excel.
Check out the agenda 👉 https://bit.ly/4pWhdcF
The AMA International Collegiate Conference is 3 days of transformative experiences designed to empower and equip our collegiate community with the skills and insights necessary to
navigate and excel.
Check out the agenda 👉 https://bit.ly/4pWhdcF
January 21, 2026 at 7:14 PM
50 days until #AMAICC lands in Chicago 😎
The AMA International Collegiate Conference is 3 days of transformative experiences designed to empower and equip our collegiate community with the skills and insights necessary to
navigate and excel.
Check out the agenda 👉 https://bit.ly/4pWhdcF
The AMA International Collegiate Conference is 3 days of transformative experiences designed to empower and equip our collegiate community with the skills and insights necessary to
navigate and excel.
Check out the agenda 👉 https://bit.ly/4pWhdcF
The 2026 AMA Marketing & Public Policy Conference convenes in Ottawa, Ontario, marking its first time outside the U.S., to advance boundary-spanning research with global impact. Learn more! 👉 https://hubs.ly/Q03_75070
2026 AMA Marketing and Public Policy Conference
Global Voices, Shared Challenges: Marketing and Policy Beyond Borders Around the world, marketing scholars, policymakers, and societal decision-makers are
hubs.ly
January 19, 2026 at 3:05 PM
The 2026 AMA Marketing & Public Policy Conference convenes in Ottawa, Ontario, marking its first time outside the U.S., to advance boundary-spanning research with global impact. Learn more! 👉 https://hubs.ly/Q03_75070
Executive marketers, this one’s for you. The AMA is bringing together the industry’s sharpest leaders for candid conversations on what’s shaping marketing right now, from disruptive tech to shifting customer expectations.
Request your invite 👉 https://hubs.ly/Q03_6Lg-0
Request your invite 👉 https://hubs.ly/Q03_6Lg-0
January 17, 2026 at 4:16 PM
Executive marketers, this one’s for you. The AMA is bringing together the industry’s sharpest leaders for candid conversations on what’s shaping marketing right now, from disruptive tech to shifting customer expectations.
Request your invite 👉 https://hubs.ly/Q03_6Lg-0
Request your invite 👉 https://hubs.ly/Q03_6Lg-0
This data-driven method helps marketers improve metrics like open rates, click-throughs, and conversions, giving you confidence that changes are making a real impact. What’s one element in your campaigns you’re testing right now?
January 16, 2026 at 11:38 PM
This data-driven method helps marketers improve metrics like open rates, click-throughs, and conversions, giving you confidence that changes are making a real impact. What’s one element in your campaigns you’re testing right now?
The 2026 AMA Summer Academic Conference is all about amplifying your scholarship, teaching, and leadership. Submit your research by January 21 for a chance to be part of this year’s program and connect with colleagues advancing their impact at every stage of their careers 👉 https://hubs.ly/Q03_7b-H0
January 16, 2026 at 7:57 PM
The 2026 AMA Summer Academic Conference is all about amplifying your scholarship, teaching, and leadership. Submit your research by January 21 for a chance to be part of this year’s program and connect with colleagues advancing their impact at every stage of their careers 👉 https://hubs.ly/Q03_7b-H0