Adrian Ashton
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adrianashton2.bsky.social
Adrian Ashton
@adrianashton2.bsky.social
supporting people & organisations (social / otherwise) deal with uncertainty; occasional anorak; a tiger striped chaise lounge with a flamingo cushion.
Very excited to find that I seem to have become a 'poster boy' for @teamipse.bsky.social and Sage's work on helping the more than 4 millions sole traders like me better cope with the oncoming #MakingTaxDigital...

www.ipse.co.uk/downloads/ma...
December 10, 2025 at 8:35 AM
I usually find myself on the 'naughty list' at this time of year, but as an accredited #GoodBusinessCharter business, it feels nice to be in Santa's good books 😉
goodbusinesscharter.com/christmas-ca...

(and speaking of books... www.amazon.co.uk/stores/Adria... )
December 9, 2025 at 9:13 AM
The letter 'B' seems to be a recurring theme in #TrainStationTinsel being spotted so far this month..?
December 8, 2025 at 5:15 PM
Bringing a bit of my own festive cheer to the training room at @boltoncvs.bsky.social for the session I was delivering there today...
December 8, 2025 at 4:26 PM
Seems that trying to be 'good' in your business isn't always as straightforward as it may seem...
adrianashton.substack.com/p/what-makes...
December 4, 2025 at 9:01 AM
It's that time of year when I show off my feet to the Internet - happy #PurpleSockDay (aka International Day of Persons with a Disability).
December 3, 2025 at 7:14 AM
More #TrainStationTinsel for the holiday season (if streets and town centres can be decorated for December, why not train station platforms?)
December 2, 2025 at 5:30 PM
It's December- which means #TrainStationTinsel has started to appear again...
December 2, 2025 at 3:48 PM
I don't often get to come out to play at business networking events (like being at the end of year connect and celebrate event with AD:VENTURE in Bradford today) but when i do I always try and make the most of the opportunity...
December 2, 2025 at 1:39 PM
It's officially December.

That means I get to practice my annual tradition of dressing myself up as a Christmas tree for any/all video call this month!

(carol singing will cost you extra...)
December 1, 2025 at 10:16 AM
“Loving Your Doubt is a rare work: it teaches the reader to treat uncertainty not as obstacle, but as a tool of insight. A clear mind armed with disciplined doubt is capable of remarkable precision. Adrian's book provides exactly such an armament.” - Sherlock Holmes
open.substack.com/pub/adrianas...
What Sherlock Holmes thought about my book
"One can but hope..."
open.substack.com
November 28, 2025 at 1:41 PM
I thought I knew what imposter syndrome was.

But then I started to properly research it, and I changed my mind - and thanks to the encouragement of others, I shared this journey as a pocket book (and it became a global best-seller!).
amzn.eu/d/bfk33zB
Loving your doubt: Why everything we think we understand and know about Imposter Syndrome is (probably) wrong
Buy Loving your doubt: Why everything we think we understand and know about Imposter Syndrome is (probably) wrong by Ashton, Adrian (ISBN: 9798431905407) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
amzn.eu
November 27, 2025 at 9:35 AM
Is it ironic that a book about embracing and celebrating imposter syndrome has become an award-winning bestseller?!

But it shows that having a counterintuitive idea (‘imposter syndrome can be a force for good’) – and then discussing it with as many people as possible, can yield surprisingly results
November 22, 2025 at 8:43 AM
It's #CarersRightsDay - but over half a million of us unpaid carers have none.

We're more likely to be poverty, and costing the economy over £10bn each year, because we also happen to be self-employed/freelance and so are missing in carer legislation and policy.
www.libdemvoice.org/how-a-simple...
How a simple oversight in legislation is costing the economy over £10bn a year, crippling businesses, and forcing nearly 1m unpaid carers into poverty
At least 1 in 10 of all people in the UK are unpaid carers – but over 10% of these (a growing trend, and estimated to be in the region of 1 million people by 2027) can never be fully recognised, or su...
www.libdemvoice.org
November 20, 2025 at 7:49 AM
Happy #WorldToiletDay!

An amazing 3.5 billion people don’t have access to one, today is a UN initiative designed to stimulate talks around Sustainable Development Goal 6, which aims to alleviate the situation.

(and it's also an excuse to link to a porcelain anniversary in my business...)
November 19, 2025 at 10:43 AM
What better way to celebrate #WorldToiletDay (and it being the 20th/porcelain anniversary of my business this year) than by flushing my office toilet with me?
November 19, 2025 at 8:07 AM
A client I'm working with asked me today in all seriousness "what's a postal order?".

Who else suddenly feels like they didn't fully exit the last century?
November 17, 2025 at 4:45 PM
"A unique voice that stands out from the many generic business memoirs."

- is one of the reasons AI thinks 'Flushed!', my 20 year retrospective on a multi-award business I never meant to create, became an Amazon bestseller when I asked it.

But what do you think?
amzn.eu/d/580lxmc
Flushed!: The first 20 years - a view from the b(l)og : Ashton, Adrian: Amazon.co.uk: Books
Flushed!: The first 20 years - a view from the b(l)og : Ashton, Adrian: Amazon.co.uk: Books
amzn.eu
November 17, 2025 at 8:14 AM
You may well have experienced imposter syndrome.

But its normal and healthy; you can harness it in a positive way, rather than squash it or get rid of it.

Here’s the story of how I came to write my book, “Loving Your Doubt”, that offers a different perspective on the usual narrative about this.
November 11, 2025 at 8:30 AM
a five-finger guide to how I think I managed to reach the 20th anniversary of my business - some of which are likely to be the opposite of what works for you.

If your business has made it to 20 years – or the last turbulent 10, or fairly feisty 5 – I’d love to know what factors you think helped.
November 7, 2025 at 7:51 AM
There's a bonus secret offer I hid inside the pages of my book 'Flushed!' - but if you want to redeem it this year, you need to let me know by the end of November (otherwise, you'll have to wait until the end of next year...)

If that's sufficiently piqued your curiosity - amzn.eu/d/6CWzZJq
Flushed!: The first 20 years - a view from the b(l)og : Ashton, Adrian: Amazon.co.uk: Books
Flushed!: The first 20 years - a view from the b(l)og : Ashton, Adrian: Amazon.co.uk: Books
amzn.eu
November 3, 2025 at 3:27 PM
Inside Burnley Empire today (under the pretext of immersing myself in Aitor Throup's first global retrospective of their work, as part of #britishtextilebiennial - perfect venue for the collection and exhibition!)
November 2, 2025 at 1:37 PM
October 31, 2025 at 8:51 AM
October 29, 2025 at 11:32 AM
This week, I'm being put in the Freelance Business hotseat as the star turn in their monthly cafe - no idea what questions people may be putting to me based on my reaching a porcelain anniversary this year, but hopefully I'll have enough props to hand!
www.freelancebusiness.community/c/freelance-...
Monthly Café with Adrian Ashton | Freelance Business Community
☕ Monthly Cafés for Solopreneurs – Connect, Learn, Thrive!  Join our Monthly Cafés — a relaxed, virtual meetup where freelancers gather to share wins, swap strategies, and tackle business challenges ...
www.freelancebusiness.community
October 28, 2025 at 8:47 AM