Ad Pulse
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Ad Pulse
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Pulse of modern advertising and marketing
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Consumers are no longer impressed by brands that perform compassion.

This quote did not simply go out of date. The following instances demonstrate how compassion, when used with purpose, creates a genuine impact.

#empathymarketing #marketingstrategy #marketing2026 #brandstrategy
From Nice-to-Have to Must-Have: The Rise of Empathy Marketing in 2026  - Ad Pulse
Learn how empathy marketing helps brands connect with audiences by addressing real feelings, needs, and challenges for stronger loyalty
adpulse.com
December 25, 2025 at 4:17 PM
Social Insider 2025 report says, the average engagement on Instagram dropped to just 0.45% in the middle of 2025. A similar drop in engagement is being experienced across the board.

So, what's the real tea behind this tanking? #SocialMedia #DigitalFootprint #AlgorithmTweak #Algorithm2025
Engagement Is Tanking Everywhere—But It’s Not Your Content. Here’s the Real Tea  - Ad Pulse
Social media algorithm changes 2025 are breaking engagement as we knew it. Here’s why your reach fell — and how to win the feed again.
adpulse.com
December 23, 2025 at 3:22 PM
U.S. ad spending crossed the $400 billion mark in 2025. Yet, trust continued to erode. Hence, brand lift in 2026 has come with a different equation.
The '3Cs and 1M' will bring branding advantage in the new year for agencies and brands. Read here.

#BrandLift2026 ##BrandPerception #Branding #ROI
Brand Lift in 2026: Why Perception, Not Presence, Decides Who Wins - Ad Pulse
Find out what makes brand lift in 2026 different from before. Brand lift in 2026 is not about being everywhere. It’s about being believed.
adpulse.com
December 22, 2025 at 3:19 PM
Your playbook for success in 2026 is straightforward: establish value-oriented metrics instead of vanity metrics. But how?
Even clicks barely scratch the surface.

#PerformanceMarketing #ROIMetrics #ValueOrientedMarketing #BrandMarketing #BrandMetrics
Clicks Don’t Pay the Bills: 8 Performance Marketing Metrics Brands Should Track Now  - Ad Pulse
Track the performance marketing metrics that actually drive outcomes—not clicks—to boost real growth in 2025 and beyond.
adpulse.com
December 19, 2025 at 1:42 PM
In 2025, agencies and brands faced major challenges: AI backlash, fractured audiences, and a significant drop in consumer trust in platforms.

To prevent repeating the mistakes of 2025, marketers in every sector must focus on new strategies for new year.

#Branding #MarketingNews #MarketingMistakes
Marketing Strategies for 2026: Tips for Marketers to Prepare Better - Ad Pulse
Ready to dive deep into marketing strategies for 2026 that stem out of true experiences. Marketers must apply these 5 tips in new year.
adpulse.com
December 17, 2025 at 1:32 PM
Over the past year, Meta has noted that many more of its feed systems are utilizing AI signals than in previous years.

This demonstrates that the best brands do not rely on having the most money to be seen in 2026 but rather on being the smartest.

#SocialAlgorithms #SocialReset #AlAlgorithm
Social Algorithm Reset 2026: How Brands Can Win Organically - Ad Pulse
Learn what the 2025 Social Algorithm Reset means for brand reach, AI-driven ranking shifts, and the smartest organic strategies.
adpulse.com
December 16, 2025 at 2:16 PM
A crane, a polar bear, and a sloth walk into a club… and asked for Coke. Yes, that's what happened in The Coca-Cola Christmas ad. Coke is doubling down on its AI ad.

here are some facts to read for awareness.

#ChristmasAd #AppliedAI #CocaCola #Coke #Backlash #MarketReaction #AudienceReaction
Coca-Cola AI Ad Backlash: Why Is the Soda Company Doubling Down? - Ad Pulse
Find out why Coca-Cola AI ad matters to the company, regardless of the criticism it’s receiving on social media.
adpulse.com
December 15, 2025 at 2:02 PM
Is #syntheticaudience an augmentation or an alternative? Ogilvy did an elaborative discussion, 'dialogue with data'.

From discussing 'feeding the brains' to a necessary caution for brands eager to adapt these synthetic audiences into their systems, we analyzed everything for you. #AIAgent #Ogilvy
Is Synthetic Audience an Alternative to Customer Research? Experts Explain  - Ad Pulse
Find out what experts in marketing explain about Synthetic Audience. Ogilvy panel dived deep into the topic of data and dialogue.
adpulse.com
December 11, 2025 at 1:51 PM
Prime Video & Amazon MGM Studios ad-supported tier grew from 200 million monthly viewers in April 2024 to 315 million in November 2025.

Do you know Amazon's approach behind it? Read our case study.

adpulse.com/what-makes-a...

#AmazonPrime #AdSupportedTiers #StreamingAdServices #MarketingStrategy
What Makes an Amazon Prime Commercial Impossible to Scroll Past? - Ad Pulse
Discover how Amazon Prime commercial uses subtle storytelling to connect with audiences, focusing on kindness and human moments.
adpulse.com
December 10, 2025 at 3:04 PM
What do you feel about it? #warnerbros #netflix #Warnerbrostakeover Are you excited about this merger?
December 8, 2025 at 4:49 PM
Was OpenAI’s #ChatGPT global campaign directly inspired by Meta AI’s campaign? The disappointment was loud.

adpulse.com/openai-chatg...

#OpenAICampaign #ChatGPT #MarketInsight #AppliedAI #CampaignAnalysis #DDB
OpenAI ChatGPT Campaign: What Led to its Drubbing in Market - Ad Pulse
Find out what led first global OpenAI ChatGPT Campaign to its fall. The campaign delivered one message, and it was a messy salad.
adpulse.com
December 8, 2025 at 2:13 PM
Gen Alpha, the youngest generation of all is preferring private content over sharing with strangers.

RollCall was not only a viral moment; it also marked a significant change in the way Gen Alpha wishes to exist online.
#GenAlpha #UserBehavior #MarketingTrend #UserPersona #SocialMediaMarketing
Gen Alpha’s New Rule: Share It, See It, Delete It - Ad Pulse
Why Gen Alpha prefers disappearing content—from Locket’s Rollcall to private snaps, and how ephemerality is reshaping digital behavior.
adpulse.com
December 5, 2025 at 1:55 PM
Do you know Meta's 10 percent revenue is coming from fraud adverts?
Also, how news publications are outperforming other sites in getting most traffic?
Get ready to read the November rundown for gaining better insights of marketing land.

#NovemberNews #HolidayCampaigns #MarketingUpdates
November Marketing Rundown: 6 Must-Know Stories of the Month - Ad Pulse
Let's do a quick rundown of November marketing roundup, covering Holiday campaigns to collaborations, controversies, and fumbles.
adpulse.com
December 3, 2025 at 1:49 PM
The recent Australia #socialmediaban has made mainstream apps less accessible to a younger audience, forcing marketers to rethink their social media strategies.
We spoke with social media strategist Kirti Chauhaan on platform policing and real user behavior.

#AustraliaBan #SocialMediaMarketing
Kirti Chauhan on What the Australia Social Media Ban for Under-16s Really Means for Marketers - Ad Pulse
Australia social media ban for under-16s is changing how teens use platforms. Learn how marketers can adapt strategies to reach effectively.
adpulse.com
December 2, 2025 at 3:38 PM
Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things.

So, what exactly is happening inside the brain of modern #AIBuyers?

We spoke with Yoni Benshaul, CEO and Co-Founder of Dreamhub, an AI-native CRM for B2B SaaS teams.
Getting Inside the Modern AI Buyer Mindset with Yoni Benshaul - Ad Pulse
Find out what modern AI Buyer actually operates. In this interview with Yoni Benshaul, we dive deep into the AI B2B Buyer's behaviors.
adpulse.com
December 1, 2025 at 12:50 PM
Have you heard of 'parasite' in your SEO?

Well, that's devil in the details. Because parasite SEO is ruining the user experience and the search experience.
And, Google is taking the lead here.
#SEOParasite #GoogleSEO #SEOMarketing #ContentMarketing #SEOPenalties #Publishing
Stop the Shortcut: How to Avoid Google Parasite SEO Rules Penalties  - Ad Pulse
Struggling with Google parasite SEO rules? Here’s a quick guide to what changed and how to avoid penalties in 2025.
adpulse.com
November 26, 2025 at 1:19 PM
Amidst of all the noise, WPP Google partnership has become one of the biggest shifts of the year.
The agency is moving forward with AI-integrated #martech and #AdTech tools. So, what does WPP Google relationship mean for agencies and brands? #WPPGoogle #WPPCindyRose #WPPGrowth #Automation #AppliedAI
Not to Be Dramatic… But the WPP Google Partnership Is a Whole New Era - Ad Pulse
The WPP–Google partnership is a $400M move redefining creative, data-driven, AI-powered marketing for agencies and global brands.
adpulse.com
November 24, 2025 at 2:03 PM
Do you know what is the basis for AI marketing ROI?

Data-dependent attribution. AI learns which channels and audience segments are delivering the best results.

What are the other ways to measure AI ROI?

#AppliedAI #AIMarketing #ROI #YouTubeAds #MarketingCampaigns
AI Marketing ROI: The Cross-Gen Hack Every Marketer Swears By - Ad Pulse
Unlock higher AI marketing ROI with smarter attribution, real-time insights, and data-driven decisions across every channel and audience.
adpulse.com
November 21, 2025 at 1:10 PM
In today’s attention, stimulation has become a survival.

Amazon’s interface might look minimal, but it’s a masterclass in subconscious persuasion. Do you know what more they hide in the plain sight?

#Stimulation #NeuromarketingCampaigns #Marketing #Triggers #BrainMapping
Top 5 Neuromarketing Campaigns that Say, "Stimulation is Paramount" - Ad Pulse
Find out the secrets of neuromarketing campaigns through top 5 brands. Marketers must peel the curtain on the psychological puppeteers.
adpulse.com
November 20, 2025 at 1:55 PM
Neuromarketing does not need to encroach on privacy to function.

What’s the relevance of this today?

Neurological evidence suggests that emotional and attentional circuits often drive purchase behavior.

#Neuromarketing #EthicalMarketing #Influence #AttentionEconomy #PurchaseBehavior
How Ethical Marketing Draws the Line Between Influence and Manipulation - Ad Pulse
In today’s attention economy, ethical marketing defines the fine line between influence and manipulation—helping brands build trust.
adpulse.com
November 19, 2025 at 1:51 PM
Made by #Ogilvy, 'It's Only Natural' leans on emotion and authenticity—real kids, real moments, zero “commercial perfection.”

The word “natural” isn’t just an adjective here; it’s a psychological shortcut.

To find how, read our write up

#BurgerKingNaturalAd #MisleadingAds #BurgerKing #Natural
Burger King New Ad Has Written ‘Misleading’ All Over it - Ad Pulse
Dig deep into the Burger King new ad that blurs the line between persuasive tactics and misleading. It's only natural to fell into chaos.
adpulse.com
November 17, 2025 at 2:01 PM
Agentic marketing is a transformation from automation into autonomy. And Agentic AI marketing works with fashion, fast food, and streaming services.

it is clear that marketing capacity is transitioning from execution-heavy to THINKING-heavy roles.

#AgenticAI #AppliedAI #AgenticMarketing #MarTech
AI’s the New Marketer? Welcome to Agentic Marketing - Ad Pulse
Agentic marketing is where AI runs campaigns end-to-end, making real-time decisions that transform strategy, creativity, and ROI.
adpulse.com
November 12, 2025 at 12:13 PM
Collaboration in competition is a power that only few brands have done beautifully to tell the tale of crazy market.

Coca-Cola and Pepsi taught us that branding isn’t about winning consumers.
#PersuasionMarketing #CokeVsPepsi #RedVsBlue #MarketCompetition #MarketingInsight #Branding
Why Great Brands Need Great Rivals: Coke Vs Pepsi - Ad Pulse
Explore the secrets of Coke vs Pepsi that amplify creativity, depth, and branding. Coke and Pepsi taught us that branding isn’t about winning.
adpulse.com
November 11, 2025 at 2:32 PM
FDA recently warned large companies such as Eli Lilly and Company, #NovoNordisk A/S, and telehealth provider hims & hers Health for marketing weight-loss drugs without adequate disclosures about safety risks.

#PharmaMarketing #HealthMarketing #HealthcareMarketing #Regulation #InfluencerMarketing
Pharma Advertising Regulations: From Viral Hype to Regulatory Reality - Ad Pulse
New pharma advertising regulations in 2025 are redefining drug marketing, influencer ads, and consumer trust.
adpulse.com
November 7, 2025 at 1:40 PM
#FDA recently warned large companies such as Eli Lilly and Company, Novo Nordisk A/S, and telehealth provider hims & hers Health for marketing weight-loss drugs without adequate disclosures about safety risks.

#PharmaMarketing #HealthMarketing #HealthcareMarketing #Regulation #InfluencerMarketing
Pharma Advertising Regulations: From Viral Hype to Regulatory Reality - Ad Pulse
New pharma advertising regulations in 2025 are redefining drug marketing, influencer ads, and consumer trust.
adpulse.com
November 7, 2025 at 1:39 PM