Adam Tranter
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adamtranter.bsky.social
Adam Tranter
@adamtranter.bsky.social
Active travel advocate. Founder Fusion Media, co-host Streets Ahead Podcast. Was West Midlands Cycling & Walking Commissioner. Views all mine. Substack: https://www.bikeis.best/
It's wild, given all we know about decarbonisation, what gets labelled worthy and what gets labelled indulgent.

Source: www.socsci.ox.ac.uk/article/cycl...

You might like to read HMRC's own assessment of the scheme, which is very positive: www.gov.uk/government/p...
Cycling is ten times more important than electric cars for reaching net-zero cities
www.socsci.ox.ac.uk
November 21, 2025 at 9:45 AM
‪I would like to apologise for where I referred to “workers” above. The delivery companies fought in the Supreme Court who concluded they were not workers, entitled to minimum pay, safe working environment and holidays, because they could substitute their labour. www.theguardian.com/business/202...
https://www.theguardian.com/business/2023/nov/21/blow-to-gig-economy-workers-after-uk-supreme-court-rules-against-collective-bargaining‬
November 16, 2025 at 1:11 PM
It’s crazy also to think that in Google/Waze, there’s a huge global corporation who create products to alert you of the presence of Police officers or speed cameras so you temporarily obey the law. Other users can touch the screen, distracting themselves from driving, to contribute to the madness.
November 6, 2025 at 9:09 PM
Everywhere you look in this industry, it's built on exploitation and deception.

It is quite wild, to me at least, that despite all of this, big high street names and investors, rather than running a mile from the brand reputation risk, are leaning into it.
October 12, 2025 at 3:59 PM
Afraid not!
October 4, 2025 at 9:31 PM
Obviously each LA differs but in several areas I’ve witnessed only pay and display bays being monitored for overstayers and areas with double yellows ignored. Then there’s the crazy “observation period” that many councils adhere to meaning people wait inside shops and come out when they see a warden
September 10, 2025 at 7:57 PM