Adam Payne
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adampayne26.bsky.social
Adam Payne
@adampayne26.bsky.social
Editor of PoliticsHome. Sometimes heard on our weekly podcast, The Rundown. Contact me: [email protected] & DMs.
Options for Your Party's permanent name (YP is a placeholder) will be unveiled this week, before being put to an online poll this weekend, Sienna writes

“Our founding conference will be a festival of democracy," a YP spokesperson tells @politicshome.bsky.social
November 25, 2025 at 2:10 PM
we’ve got a Greens deep dive coming in the New Year!
November 22, 2025 at 10:56 AM
no problem at all! thanks for reading
November 22, 2025 at 9:47 AM
of the 2k+ socially representative respondents to the survey
November 22, 2025 at 9:40 AM
Rival attacks on Reform up to now have largely focused on racism (Labour), left-wing / "socialist" on economy (Tories), and soft on Putin (everyone)

This new @thinksinsight.bsky.social research suggests little experience / high risk are the biggest concerns in the minds of voters unsure where to go
November 22, 2025 at 9:22 AM
As Jennings and @psurridge.bsky.social note, if Reform has 25% of people close to locked in, that's not a bad position to be in

"There's nothing in the current polling that suggests Reform won't be the largest party after the next election," Surridge said, but stressed "we're a long way out"
November 22, 2025 at 9:21 AM
But the research showed just how remarkably "sticky" Reform's 'strong' support is atm

There is a 25% that, "when presented with any weaknesses or concerns about the party, they tend to dismiss them as untrue or unimportant, or flip them around and say they are actually a strength of the party"
November 22, 2025 at 9:20 AM
"While this group of voters accept Reform’s strengths, they do have some clear reservations*," said
@thinksinsight.bsky.social director Allie Jennings

*Lack of experience; no plans, apart from on immigration; a risky choice

There was also wariness about Farage himself among this 'soft' group
November 22, 2025 at 9:19 AM
Our friends at @thinksinsight.bsky.social found that 19% of people are 'soft' Reform considerers — they're looking at Farage's party, but others, too

They include 14% of the Labour vote & 37% of the Tory vote last year

This cohort could be crucial, as they could determine whether Farage becomes PM
November 22, 2025 at 9:18 AM
thanks for listening!
November 21, 2025 at 1:01 PM
but a most welcome and venerable guest, I must stress
November 21, 2025 at 10:04 AM