Dr. Augustine FouAnalytics
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acfou.bsky.social
Dr. Augustine FouAnalytics
@acfou.bsky.social
190 followers 42 following 12 posts
Independent Ad Fraud Researcher, Creator of FouAnalytics
Posts Replies Media Videos
Reposted by Dr. Augustine FouAnalytics
mktguy.bsky.social
Wild. Time spent watching TV doesn't change (yay!) but the money spent by advertisers is rising many times faster than inflation (wah!).

Every marketing channel sucks for CMO's and brands right now. And it's getting worse.

Shoutout to the great Dr. Augustine Fou at @acfou.bsky.social
April 18, 2025 at 6:14 PM
acfou.bsky.social
FouAnalytics Case Study: future-proof ad fraud that even outlasts cookies
www.linkedin.com/pulse/case-s...
FouAnalytics Case Study: future-proof ad fraud that even outlasts cookies
When you've studied ad fraud as long as I have, you'd appreciate a fraud scheme so clever, and hidden in plain sight, that it is future-proof and will even outlast cookies. It's also so convincing tha...
www.linkedin.com
December 18, 2024 at 9:23 PM
Reposted by Dr. Augustine FouAnalytics
privacymatters.bsky.social
A LinkedIn post by @acfou.bsky.social

It's not "fat thumb" it's "click-jacking" as detected by FouAnalytics

www.linkedin.com/pulse/its-fa...
It's not "fat thumb" it's "click-jacking" as detected by FouAnalytics
A lot of people still pass off high click through rates on their ads as due to accidental "fat thumb" clicks. It's fine it you want to keep your head buried in the sand, but other advertisers using Fo...
www.linkedin.com
December 15, 2024 at 3:48 PM
Reposted by Dr. Augustine FouAnalytics
kearse.bsky.social
gonna need more reporting like this as the graft cranks up over the next 4 years

www.businessinsider.com/lil-wayne-ch...
How rich musicians billed American taxpayers for luxury hotels, shopping sprees, and million-dollar bonuses
Pop stars took advantage of the SVOG grant, using COVID relief funds for luxury spending. Lil Wayne bought Balenciaga and flew private.
www.businessinsider.com
December 18, 2024 at 9:03 PM
Reposted by Dr. Augustine FouAnalytics
benedelman.org
How many advertisers wasted how many $billions targeting the customers who were already going to buy? Assuming 100% incrementality without even thinking about it. Paradoxically a bigger problem for bigger companies (which have more existing customers).
December 5, 2024 at 6:36 AM
acfou.bsky.social
starting in 2025, FouAnalytics Self-Serve will be $99 /yr

anyone signed up before the end of 2024 will be "grandfathered" at FREE ;-)

(FouAnalytics will also remain free forever for websites with less than 100,000 pageviews per month)

fouanalytics.com
December 3, 2024 at 10:46 PM
acfou.bsky.social
Which KPIs do you use for your programmatic campaigns?
www.linkedin.com/pulse/which-...
Which KPIs do you use for your programmatic campaigns?
Interesting stats from DSP-wide data which shows how advertisers are planning their campaigns and which KPIs (key performance indicators) they are using to gauge "success." 26.
www.linkedin.com
December 3, 2024 at 12:31 PM
acfou.bsky.social
@adtechgod.com here's a great conversation about how UNTARGETED ads drive more INCREMENTAL sales. notebooklm.google.com/notebook/dc4...
December 2, 2024 at 9:14 PM
acfou.bsky.social
UNTARGETED ads drive the most INCREMENTAL sales
www.linkedin.com/pulse/untarg...
UNTARGETED ads drive the most INCREMENTAL sales
I've witnessed the entire arc of the evolution of digital marketing - from 1995 when we needed to convince clients that they needed a website to (nearly) 2025 when we are just starting to get back to ...
www.linkedin.com
November 29, 2024 at 7:31 PM
acfou.bsky.social
Not good

One million public Bluesky posts scraped for AI training

mashable.com/article/blue...
One million public Bluesky posts scraped for AI training
The data was posted to an AI company, then later removed after an outcry.
mashable.com
November 28, 2024 at 1:32 AM
acfou.bsky.social
Supply path leakage. How to use FouAnalytics to reduce this leakage
www.linkedin.com/pulse/supply...
Supply path leakage. How to use FouAnalytics to reduce this leakage
Already use inclusion lists? Great. But are you sure your ads are going to the sites and apps in your inclusion list? If you're relying on the placement reports of the DSP or ad server you are using, ...
www.linkedin.com
November 27, 2024 at 9:52 PM
acfou.bsky.social
OLV (online video) One advertiser's "oh, f**k" moment seeing FouAnalytics data
www.linkedin.com/pulse/olv-on...
OLV (online video) One advertiser's "oh, f**k" moment seeing FouAnalytics data
The "Oh, f*******k!" moment "Oh, f*****************************************************************************************k!" exclaimed a marketing manager from a global beverage advertiser when we f...
www.linkedin.com
November 27, 2024 at 9:52 PM
acfou.bsky.social
Rampant gaming of view-through conversions
www.linkedin.com/pulse/rampan...
Rampant gaming of view-through conversions
"What if a user doesn't interact with my ad, but then later converts on my website?" "View-through conversions" were created to give display ads more credit for their contribution to conversions. Afte...
www.linkedin.com
November 27, 2024 at 9:51 PM
acfou.bsky.social
How to commit ad fraud
www.linkedin.com/pulse/how-co...
November 27, 2024 at 9:41 PM
acfou.bsky.social
Don't assume it's human, positively measure for it using FouAnalytics
www.linkedin.com/pulse/dont-a...
Don't assume it's human, positively measure for it using FouAnalytics
Over the past 8 years, large advertisers have been told by their trade association that ad fraud (invalid traffic -- IVT) has been around 1% (see press release chart below). These advertisers assumed ...
www.linkedin.com
November 27, 2024 at 9:39 PM
acfou.bsky.social
How cookies have been used to commit attribution fraud
www.linkedin.com/pulse/how-co...
How cookies have been used to commit attribution fraud
There's ad fraud and then there's attribution fraud. Ad fraud is simply ads being shown to fake users -- bots -- and not humans.
www.linkedin.com
November 27, 2024 at 9:39 PM