ZeroBlockers
@zeroblockers.com
Helping companies achieve the speed and effectiveness of small product teams, even at enterprise scale.
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zeroblockers.com
Guide, Training & Events
zeroblockers.com
If you are looking to improve your approach for running #ux customer interviews then check out this article from our very own @rory.zeroblockers.com
https://blog.zeroblockers.com/p/how-to-run-a-productive-generative-research-interview
https://blog.zeroblockers.com/p/how-to-run-a-productive-generative-research-interview
How to Run a Productive Generative Research Interview
Running an interview is not difficult. But running a productive interview that uncovers genuine insights to inform your product is a different challenge. This article introduces a proven approach to help you maximise the value of your interviews, drawing on methods from the Jobs-to-be-Done (JTBD) framework.
blog.zeroblockers.com
December 31, 2024 at 3:20 PM
If you are looking to improve your approach for running #ux customer interviews then check out this article from our very own @rory.zeroblockers.com
https://blog.zeroblockers.com/p/how-to-run-a-productive-generative-research-interview
https://blog.zeroblockers.com/p/how-to-run-a-productive-generative-research-interview
Want to up your #ux research game? Check out @rory.zeroblockers.com post about the questions to ask to uncover how people really behave, why they behave that way, and how to double check what they're saying is true.
If we can't ask what people want in #ux #research interviews how are we supposed to find out what features to build in our products?
Luckily there are other, better questions that we can ask. Let's go through 5 different question types that deliver better insights 1/8
Luckily there are other, better questions that we can ask. Let's go through 5 different question types that deliver better insights 1/8
Why Can't We Just Ask People What They Want?
Wouldn’t #ux research and #product development be easier if we just asked customers what they want and delivered it? Turns out… not so much. 🧵 [1/9]
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want
Wouldn’t #ux research and #product development be easier if we just asked customers what they want and delivered it? Turns out… not so much. 🧵 [1/9]
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want
December 10, 2024 at 9:11 AM
Want to up your #ux research game? Check out @rory.zeroblockers.com post about the questions to ask to uncover how people really behave, why they behave that way, and how to double check what they're saying is true.
Why Can't We Just Ask People What They Want?
If only product discovery was that easy. We dive into the brain science behind why people can't predict their actions (and why we shouldn't take what they ask for at face value)
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want
If only product discovery was that easy. We dive into the brain science behind why people can't predict their actions (and why we shouldn't take what they ask for at face value)
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want
Why Can't We Just Ask What People Want?
Product development would be so much easier if we could just ask customers what they want and then deliver that for them. In fact, a lot of companies do just this. The only problem is that what people ask for is rarely what they actually need.
blog.zeroblockers.com
December 3, 2024 at 12:13 PM
Why Can't We Just Ask People What They Want?
If only product discovery was that easy. We dive into the brain science behind why people can't predict their actions (and why we shouldn't take what they ask for at face value)
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want
If only product discovery was that easy. We dive into the brain science behind why people can't predict their actions (and why we shouldn't take what they ask for at face value)
https://blog.zeroblockers.com/p/why-can-t-we-just-ask-what-people-want