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zeeonthebluesky.bsky.social
@zeeonthebluesky.bsky.social
2 followers 3 following 20 posts
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zeeonthebluesky.bsky.social
What’s one micro-story from your brand you could tell that would hint at bigger values without a product plug?

Range Rover x Wimbledon: Codes of Conduct
open.substack.com/pub/awfos/p/...
Range Rover x Wimbledon: Codes of Conduct
Don't Tell People You Have Crafting Heritage, Show Them
open.substack.com
November 6, 2025 at 8:45 AM
zeeonthebluesky.bsky.social
The A.W.F.O.S Newsletter: #15
open.substack.com/pub/awfos/p/...
The A.W.F.O.S Newsletter: #15
LinkedIn Hits 1B, YouTube Shorts Evolves and Threads Double-Downs on Conversation
open.substack.com
September 17, 2025 at 7:17 AM
zeeonthebluesky.bsky.social
Understanding it's not you that your customers care the most about

IKEA: Proudly Second Best
open.substack.com/pub/awfos/p/...
IKEA: Proudly Second Best
Understanding it's not you that your customers care the most about
open.substack.com
August 28, 2025 at 1:40 PM
zeeonthebluesky.bsky.social
What is Artisan? What is Craft? Here's what Bottega Veneta think.

Artisan Reimagined
open.substack.com/pub/awfos/p/...
Bottega Veneta – Artisan Reimagined
What is Artisan? What is Craft? Here's what Bottega Veneta think.
open.substack.com
August 27, 2025 at 2:22 PM
zeeonthebluesky.bsky.social
Creators for Facebook, A Lens on YouTube Shorts and Threads is a bit more Meta.

Check out the latest A.W.F.O.S Social Media newsletter to learn what all that means.

The A.W.F.O.S Newsletter: #7
open.substack.com/pub/awfos/p/...
The A.W.F.O.S Newsletter: #7
Creators for Facebook, A Lens on YouTube Shorts and Threads is a bit more Meta
open.substack.com
July 24, 2025 at 11:51 AM
zeeonthebluesky.bsky.social
How @HeinzUK @HeinzTweets made ketchup cool again.

#Heinz #BrandStrategy #SocialMediaStrategy

open.substack.com/pub/awfos/p/...
Heinz Remixed
How Ketchup Became Cool Again
open.substack.com
July 19, 2025 at 5:46 AM
zeeonthebluesky.bsky.social
A strategy that makes your consumer care about you is the key to success in the age of social media

The secret sauce? Build it on a human truth.

The Power of Human Truths open.substack.com/pub/awfos/p/...

#SocialMedia #Strategy #Insight
The Power of Human Truths
Making Your Consumer Care
open.substack.com
July 16, 2025 at 9:10 AM
zeeonthebluesky.bsky.social
Secret sharing, TikTok font and Bluesky notifications

The latest newsletter from A.W.F.O.S is here. Go check it out.

The A.W.F.O.S Newsletter: #6 open.substack.com/pub/awfos/p/...
The A.W.F.O.S Newsletter: #6
Secret sharing, TikTok font and Bluesky notifications
open.substack.com
July 15, 2025 at 7:56 AM
zeeonthebluesky.bsky.social
The North Face went hard with sustainability messaging for their Earth Day campaign a couple of years back, but it fell flat.

Why? Hard to say, but here's how I would have tackled the brief if given the opportunity.

#TheNorthFace #SocialMedia #Strategy #AStoryRewritten
The North Face – “We Always Have Your Back”
All talk and no action shows a lack of transparency and authenticity
open.substack.com
July 10, 2025 at 10:04 AM
zeeonthebluesky.bsky.social
Tracks on the Gram, Big looks equal big costs on X and is US-only on TikTok.

Check out the latest A.W.F.O.S newsletter, and whilst you're there, subscribe.

#SocialMedia #Newsletter #X #Instagram #Spotify #TikTok #Substack #Subscribe

The A.W.F.O.S Newsletter: #5
awfos.substack.com/p/the-awfos-...
The A.W.F.O.S Newsletter: #5
Tracks on the Gram, Big looks equals big costs on X and a US-only TikTok
awfos.substack.com
July 9, 2025 at 6:31 AM
zeeonthebluesky.bsky.social
EdTech, but make it chaotic 🦉

Duolingo’s TikTok strategy is a masterclass in creator-led marketing, and it all hinges on an unhinged owl with internet fluency.

Here’s why it worked.

#AnatomyOfAStrategy #Duolingo #SocialStrategy #TikTokMarketing #BrandVoice

open.substack.com/pub/awfos/p/...
Owl With an Attitude
Duolingo and embracing chaos on social
open.substack.com
July 3, 2025 at 1:18 PM
zeeonthebluesky.bsky.social
Instagram in SERPs, Electronic Snapchat and X bans # in ads.

Go check out the latest edition of the A.W.F.O.S newsletter, and whilst you're at it, subscribe. 🙂

#SocialMedia #Newsletter #Subscribe #Substack #Instagram #Snapchat #X

open.substack.com/pub/awfos/p/...
The A.W.F.O.S Newsletter: #4
Instagram in SERPs, Electronic Snapchat and X bans # in ads
open.substack.com
July 1, 2025 at 8:27 AM
zeeonthebluesky.bsky.social
Even Apple makes mistakes.

In the first of many, A Story, Rewritten, articles, I break down how I would approach a brief asking me to showcase the new iPad Pro as a tool for creativity.

#Apple #iPadPro #SocialMedia #Content #Strategy #AStoryRewritten

open.substack.com/pub/awfos/p/...
Apple – "Crush" (2024)
A rare bad bite of the Apple
open.substack.com
June 26, 2025 at 10:39 AM
zeeonthebluesky.bsky.social
The A.W.F.O.S Newsletter: #3

Lock up your Reels and the TikTok boom and squeeze.

#SocialMedia #Newsletter #News #Updates #TikTok #Instagram #Reels

open.substack.com/pub/awfos/p/...
The A.W.F.O.S Newsletter: #3
Locking up Reels, TikTok Shop’s 120% Boom & EU Squeezes on TikTok
open.substack.com
June 23, 2025 at 7:59 AM
zeeonthebluesky.bsky.social
zeeonthegram
The social media industry is ever evolving.

In the latest issue of The Social Frontier, I dig into the rise of search on social and why SEO is no longer just for Google.

awfos.substack.com/p/the-rise-o...

#ThoughtLeadership #SocialMedia #Strategy #AWorldFullOfStories #SEO #Search
The Rise of Search on Social Media:
Why SEO is No Longer Just for Google
awfos.substack.com
June 21, 2025 at 5:55 AM
zeeonthebluesky.bsky.social
Ryanair are savages on social!

The first Anatomy of A Strategy, where I look at @ryanairofficial.bsky.social's #socialmedia #strategy on #TikTok, is up for you all to enjoy.

Have read. Share your thoughts. Subscribe

Thanks 🙂

awfos.substack.com/p/memes-and-...

#AnatomyOfAStrategy #SM #Memes
Memes & Mayhem
Why Ryanair’s savage social strategy works
awfos.substack.com
June 18, 2025 at 10:40 AM
zeeonthebluesky.bsky.social
Threads Evolves, Shopping on YouTube and Reddit, Inc. Gets a Revamp

The latest issue of The A.W.F.O.S Social Media newsletter is here!

open.substack.com/pub/awfos/p/...

#SocialMedia #NowAndNext #Newsletter #Substack #TikTok #Reddit #Threads #YouTube
The A.W.F.O.S Newsletter: #2
Threads Evolves, Shopping on YouTube and Reddit Gets a Revamp
open.substack.com
June 16, 2025 at 10:58 AM
zeeonthebluesky.bsky.social
I've decided to use my 16+ years of working in #socialmedia to start a #Substack.

I will be sharing a weekly #newsletter, why a campaign worked or didn't, how I would approach a campaign, and some thought leadership.

Welcome to A World Full of Stories: awfos.substack.com/p/welcome-to...
Welcome to A World Full of Stories
A curious dive into the storytelling, strategy and soul of social media.
awfos.substack.com
June 11, 2025 at 9:45 AM
zeeonthebluesky.bsky.social
Time to add a new string to the bow.

Is AI Prompt Engineering the next big skill those in social media need to add to their ever-expanding list of capabilities?

#AI #ArtificialIntelligence #AIPromptEngineering #SocialMedia #NewSkills
January 8, 2025 at 9:21 AM
zeeonthebluesky.bsky.social
If you're interested in some light reading over the weekend, here are my thoughts on the top social media trends to look out for in 2025.

#SocialMedia
My Top Trends to Watch in 2025
As we step into 2025, the digital landscape continues to evolve at an unprecedented pace. Social media remains a cornerstone of communication, marketing, and community-building.
www.linkedin.com
January 3, 2025 at 1:01 PM