Author | Lightnews

Wordsmithie Inc @wordsmithieinc.bsky.social · 14h

Research gets messy—briefs, transcripts, interviews, hours of digging. We use @NotebookLM to turn that chaos into clarity. Upload client docs + SME interviews, ask the right questions, and get faster insights that stay true to each brand’s voice. #AItools #contentstrategy

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Wordsmithie Inc @wordsmithieinc.bsky.social · 7d

It sounds counterintuitive, but in the AI era, content optimization is all about being more human.

So how can you lean into what makes you you? Swipe for quick tips you can use today and let us know anything we’ve missed!

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Wordsmithie Inc @wordsmithieinc.bsky.social · 7d

It sounds counterintuitive, but in the AI era, content optimization is all about being more human.

So how can you lean into what makes you you? Swipe for quick tips you can use today and let us know anything we’ve missed!

Post 4/5

Wordsmithie Inc @wordsmithieinc.bsky.social · 7d

It sounds counterintuitive, but in the AI era, content optimization is all about being more human.

So how can you lean into what makes you you? Swipe for quick tips you can use today and let us know anything we’ve missed!

Post 3/5

Wordsmithie Inc @wordsmithieinc.bsky.social · 7d

It sounds counterintuitive, but in the AI era, content optimization is all about being more human.

So how can you lean into what makes you you? Swipe for quick tips you can use today and let us know anything we’ve missed!

Post 2/5

Wordsmithie Inc @wordsmithieinc.bsky.social · 7d

It sounds counterintuitive, but in the AI era, content optimization is all about being more human.

So how can you lean into what makes you you? Swipe for quick tips you can use today and let us know anything we’ve missed!

Post 1/5

Wordsmithie Inc @wordsmithieinc.bsky.social · 10d

Wordsmithie helps organizations strategize, optimize, and do more with AI as part of the mix to ensure that their brands continue to shine without losing the human touch that strengthens customer bonds.

Wordsmithie Inc @wordsmithieinc.bsky.social · 14d

While it’s fun to look back, our eyes are focused on the future. Wordsmithie helps organizations make the most of AI without losing sight of their customers' needs. We keep your brand and message at the heart of everything we do.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 14d

With Paul Hehn, Fritz founded Who2, one of the web's earliest biographical encyclopedias. In decades of writing for Google, he has worked on products including Gmail and Google Ads. His 2025 book "8 Letters or Less" shares his simple tips for how anyone can "write better, right now."

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Wordsmithie Inc @wordsmithieinc.bsky.social · 14d

Our Senior Editor Fritz Holznagel was the original editor of Point, the early ratings and review site that awarded badges to the "Top 5%" of the Internet. Fritz also created the Lycos 50, the first-ever ranking of the world's most-searched terms.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 21d

Thrilled to attend #MAICON again this year in Cleveland! 🤖 We're looking to learn new ways to accelerate research, create faster client value, and surface amazing insights with AI. Are you going? What sessions are you excited about? Let's connect! 👇 #MAICON2025 #MarketingAI

Wordsmithie Inc @wordsmithieinc.bsky.social · 23d

Michael accepted one of the first Emmy Awards for Outstanding Achievement in the Enhancement of Original Television Programming on behalf of his TV Land Digital team for their work on the TV Land Awards.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 23d

Recognizing early on that audience behavior was primed to shift toward on-demand viewing, he workshopped a prototype that paired I Love Lucy with the latest interactve TV technologies at the American Film Institute.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 23d

Michael, our CCO, later helped usher classic TV into the modern era as VP of Digital for cable brands Nick at Nite and TV Land, connecting audiences to their passion for legendary TV characters and stories through new forms of digital entertainment.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 23d

Chief Creative Officer Michael Gaylord began his interactive media career wearing many hats from coding to creative in the pioneering digital shops of Manhattan's "Silicon Alley."

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Photo of Wordsmithie's Chief Creative Officer Michael Gaylord with Angela Lansbury

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Wordsmithie Inc @wordsmithieinc.bsky.social · 28d

Wordsmithie helps organizations strategize, optimize, and do more with AI as part of the mix to ensure that their brands continue to shine without losing the human touch that strengthens customer bonds.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 28d

By keeping humans in the loop with skilled strategy, prompting, writing, and editing, we keep your brand and message at the heart of everything we do.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 28d

While it’s fun to look back, our eyes are focused on the future. Wordsmithie helps organizations make the most of AI without losing sight of their customers' needs.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 28d

Our founder, Laura, led the feature-writing team at Lycos, the first true search engine, before joining Resource Interactive (now part of IBMiX), the first digital agency. Laura founded two other agencies before joining Google in 2005 as one of their first content strategists.

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Wordsmithie Inc @wordsmithieinc.bsky.social · 28d

We've ridden the crest of wave after wave as the world changes the way it creates, communicates, and conducts business over the past 15 years... and even long before.

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Wordsmithie Inc @wordsmithieinc.bsky.social · Sep 26

For 15 years, Wordsmithie has been riding the wave of innovation, from the rise of social media to the AI era. We're a team of writers, editors, and strategists who know how to evolve with the times.

Follow us on LinkedIn for the latest in content strategy: www.linkedin.com/company/word...

Wordsmithie team celebrating at a recent company retreat on the beach with "Welcome Wordsmithie" written in the sand.

Wordsmithie Inc @wordsmithieinc.bsky.social · Sep 19

Wordsmithie helps organizations strategize, optimize, and do more with AI as part of the mix to ensure that their brands continue to shine without losing the human touch that strengthens customer bonds.

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Wordsmithie Inc @wordsmithieinc.bsky.social · Sep 19

By keeping humans in the loop with skilled strategy, prompting, writing, and editing, we keep your brand and message at the heart of everything we do.

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Wordsmithie Inc @wordsmithieinc.bsky.social · Sep 19

While it’s fun to look back, our eyes are focused on the future. Wordsmithie helps organizations make the most of AI without losing sight of their customers' needs.

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Wordsmithie Inc @wordsmithieinc.bsky.social · Sep 19

Laura founded two other agencies before joining Google in 2005 as one of their first content strategists.

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