Lightnews — Scholar-powered news

Wil Reynolds @wilreynolds.bsky.social · 7h

Corporate politics gets a bad name, I'm now starting to hear this in multiple places. This read is a good counter argument to the age old "politics sucks" chats.

terriblesoftware.org/2025/10/01/s...

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Wil Reynolds @wilreynolds.bsky.social · 8h

Good review of Gemini for Enterprise.

Marie Haynes @mariehaynes.bsky.social · 2d

I really like Gemini for business. The "Agents" are essentially Gems - but you can use them across your organization and they can draw on your Google Drive, Calendar, Gmails and a few other connectors.

www.mariehaynes.com/a-first-look...

A first look at Gemini Enterprise / Gemini for Business - Marie Haynes

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool will likely be used by most businesses. There are two features that make it extremely...

www.mariehaynes.com

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Wil Reynolds @wilreynolds.bsky.social · 11h

Going to my cardiologist in 2 weeks dog

Reposted by Wil Reynolds

Chris Green SEO @chris-green.net · 2d

Footers are back?

I’m not sure they ever left, but I can agree that I’m glad I don’t see many sites with 50+ links in the footer anymore. That was once valuable for SEO, but now - thankfully - not so much.

🧵 1/3

AI Optimization Test: Footers are back like 2003

Optimizing for AI involves strategic use of site real estate and controlled citations to enhance brand perception and influence AI responses effectively.

www.seerinteractive.com

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Wil Reynolds @wilreynolds.bsky.social · 4d

Yeah, dude, this is going to get interesting. It's one of the things about having been in this space for so long. You recognize that if they don't fix this problem with something that values domains, this could be a big problem.

The ability to think like a black hat is valuable

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Wil Reynolds @wilreynolds.bsky.social · 4d

Here's a weakness in how AI answers questions about brands and how it could be weaponized to hurt competitors.

I don't hope people do this, but I think it's important to discuss.

youtu.be/f_amH2IrjzI?...

Black Hat AI Optimization - Use review sites to hurt a competitors brand answers

YouTube video by Wil Reynolds

youtu.be

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Wil Reynolds @wilreynolds.bsky.social · 7d

Starting this day off right

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Reposted by Wil Reynolds

Carl Quintanilla @carlquintanilla.bsky.social · 14d

Goldman looks at how the economy is relying upon the rich continuing to spend money — and how the rich are relying upon stocks continue to rise.

35 140 510

Reposted by Wil Reynolds

Rand Fishkin @randfish.bsky.social · 13d

My friend, @wilreynolds.bsky.social runs an 8-figure agency. Last year, he lost his entire marketing team. Uh-oh.

What does he do?... Take it over personally, and somehow manages to 10X their results.

Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇

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Wil Reynolds @wilreynolds.bsky.social · 12d

Is the SEO traffic you are losing "good" traffic?
Organic traffic loss since Q1 2021
vs
Organic newsletter signup growth trend Q1 2021

Wil Reynolds @wilreynolds.bsky.social · 13d

Different type of military gathering:
www.youtube.com/watch?v=mU0R...

Hear Lt. Gen. Jay Silveria's full speech about racism at the Air Force Academy

YouTube video by CBS Evening News

www.youtube.com

Wil Reynolds @wilreynolds.bsky.social · 14d

The team is straight up giddy with some of the AI interns we're interviewing, us gray hairs better sharpen up the kids are coming for you, they are reading the headlines about jobs for graduates...while we're chillin'

X said it best..."Keep your 💩the hardest"

www.youtube.com/watch?v=2VjD...

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Wil Reynolds @wilreynolds.bsky.social · 15d

Morning Philly

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Wil Reynolds @wilreynolds.bsky.social · 17d

Sick of trying to find basic answers in GA4?

I'm just using natural language and getting decent answers so far, here is a live example of me getting mostly a great approach to understanding the impact of my recent presentation on web traffic.

www.youtube.com/watch?v=NR76...

The Good & Bad on using Claude MCP & Zapier to analyze my marketing without talking to an analyst!

YouTube video by Wil Reynolds

www.youtube.com

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Wil Reynolds @wilreynolds.bsky.social · 17d

Returns too, that was a huge problem early days.

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Reposted by Wil Reynolds

Edward Elderman @elderman.bsky.social · 19d

This only happens to you once

350 4.2K 22K

Wil Reynolds @wilreynolds.bsky.social · 18d

I'm not skeptical but I just don't think it's likely to happen, humans brains are weird. Like how the brain reacts when told a wine is a certain price, then you give someone the same wine and tell them it's a high price wine and the brain acts differently.

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Wil Reynolds @wilreynolds.bsky.social · 18d

I'm not sold that we're going to have agents "buying" things for us, but after seeing that proactive AI demo from open AI, I think there's something to being prepared.

I just wish I could get data from user agents or something so I can make bets appropriately.

slobodanmanic.com/blog/technic...

If Technical SEO and CRO Had a Baby, It Would Be Called AXO

Technical SEO and CRO have a new partner: Agent Experience Optimization (AXO). Discover why you must optimize your website for autonomous AI agents and how this new discipline is shaping the future of...

slobodanmanic.com

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Wil Reynolds @wilreynolds.bsky.social · 18d

The Diana Taurasi documentary made me feel all kinds of ways.

Primarily like why was I not more into the wnba back then, I missed some ballin'

Also learned a ton about Russian basketball and how women make their money overseas in more detail than I knew before.

www.amazon.com/Taurasi-Seas...

a person wearing a shirt that says phoenix holds a basketball

ALT: a person wearing a shirt that says phoenix holds a basketball

media.tenor.com

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Wil Reynolds @wilreynolds.bsky.social · 18d

I've thought about a spider graph, the flaw you pointed out is a good one

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Wil Reynolds @wilreynolds.bsky.social · 19d

I wrote a post on marketing career threats and opportunities with the advent of AI, it is now a custom GPT w/ customized coaching on how to level up! Would love any feedback on your assessment. I thought I was a stage 4 ai marketer, I thought wrong ;)

www.seerinteractive.com/insights/use...

Use this GPT to self assess your Marketing AI Career Maturity

Assess your AI Marketing Career Maturity with our insights and custom GPT to find where you stand and how to level up.

www.seerinteractive.com

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Wil Reynolds @wilreynolds.bsky.social · 20d

For those of us testing MCPs, one of my co-workers dropped this on slack.

Hypothetical example:
Ad:
"Google Ads MCP - Access your Google Ads data find insights fast. Just connect your Google Ads username & PW."

Reality:
You just gave a stranger access to every account in your Agency.

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Wil Reynolds @wilreynolds.bsky.social · 21d

Combine Paid + SEO + AIO visibilty data to find which keyword themes are under most threat to conversions, not just traffic.

This also helps you identify where to keep doing SEO with more precision also down to conversions.

www.seerinteractive.com/insights/ana...

AI Overviews - Analyze, Strategize, Prioritize in 1 Simple Chart

Learn how AI Overviews impact PPC and SEO strategies, and discover actionable insights for optimizing your search investments amidst evolving AI-driven search landscapes.

www.seerinteractive.com

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Wil Reynolds @wilreynolds.bsky.social · 21d

I don't understand the political platform that says we need to "tamp down the violence" and also says "we don't want to pass meaningful gun laws" or really do anything that keeps guns out of people's hands.

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Wil Reynolds @wilreynolds.bsky.social · 22d

I've always felt that we undermine our own impact in this industry.

We can drive all this traffic and revenue and then we'll show up and show our clients something like listicles. And I feel like that instantly makes most marketers look at the work that we do poorly.

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