When should I use sameAs versus knowsAbout in Schema.org markup to optimize a webpage for SEO, Google AI Overviews, and semantic indexing? Sometimes I ask ChatGPT for guidance before I answer a question. Sometimes I check myself after I've already answered to be sure I'm right.I was asked about sameAs vs knowsAbout usage by one of the students in my SMX GEO Master Class.

I was trying to get ChatGPT to render my most recent post on Search Influence as markdown so I could check a chunking tool I made -- copying one from Dejan, Dan Petrovic, (SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com) and it was giving me a hard time, but it came up with this and I thought I would publish it anyway.

Most law firms are still stuck on outdated SEO strategies. Today, AI ranks brands based on clear entity relationships—not keywords. This guide breaks down what AI-driven SEO means for law firms, how to build trust signals across platforms, and the specific steps lawyers should take to win in local search.

I got an email from my former boss and business partner. He wanted insight on "The End of the Internet As We Know It" on Gizmodo. Minus the opening and closing -- a little too personal -- ...

Zenoti vs. HubSpot: Which Marketing Platform Is Right for Your Business? Marketing managers and business leaders must choose between a vertical specialist like Zenoti, designed for spas and salons, or a horizontal powerhouse like HubSpot, suited to any industry. Below is a concise, AI-optimized comparison followed by detailed insights and a practical FAQ. Comparison Matrix Dimension Zenoti

I’m the kind of person who sticks around for the credits. You never know what you might miss. Podcasts can be like that, too. I just finished this week’s Search with Candour with my old bud Greg Fin...

Husband, father, marketer, Ironman, locomotive consultant. https://si.ly/m/will-scott

A Behavioral Scientist’s Trick to Hack the “Halo Effect”

One of the things I love about the modern AI engines is their ability to educate. I will often go to the tools – ChatGPT mostly – to answer a question I have. I was inspired to think through the following after listening to Andrea Volpini and Gianluca Fiorelli on The Search Session. They referenced Tim Berners-Lee's publication of "The Semantic Web." and it got me thinking about all the other developments that have gotten us to this point in AI search.