Author | Lightnews

William Flaiz @williamflaiz.com · 2h

Your data hygiene is worse than you think. And it's costing you more than you realize. Time for a deep clean. #DataQuality #MarTech #MarketingData

Free MarTech Data Cleanliness & Reliability Checklist

Struggling with unreliable marketing data? Download our free MarTech Data Cleanliness & Reliability Checklist to fix data issues and improve reporting accuracy.

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William Flaiz @williamflaiz.com · 12h

Your sales team isn't losing deals because of bad leads.

They're losing deals because of bad data. 🎯

At CT3: 7% deal increase in 6 months using a 4-phase cleanup framework.

No new tools. No new headcount. Just better execution.

#B2BSales #CRM #DataQuality

The 4-Phase Data Cleanup Framework That Increased Deals by 7%

Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.

www.williamflaiz.com

1

William Flaiz @williamflaiz.com · 13h

Bad data costs money.

Clean data makes money.

The distance between those two states is where you win or lose markets 💡

#CompetitiveAdvantage #DataROI

William Flaiz @williamflaiz.com · 1d

Your CRM has all the tools. Your data doesn't. 🎯

At CT3, we increased closed deals 7% in 6 months—not with new software, but with a 4-phase data cleanup framework.

The problem wasn't technology. It was execution.

#B2BSales #CRM #DataQuality

The 4-Phase Data Cleanup Framework That Increased Deals by 7%

Discover the systematic CT3 methodology for CRM data cleanup that increased closed deals by 7% in 6 months. Audit, Prioritize, Automate, Maintain framework with real implementation tactics.

www.williamflaiz.com

1

William Flaiz @williamflaiz.com · 1d

Worked with Fortune 500s and startups.

Same data chaos just different spreadsheet sizes.

Solution is always: audit → prioritize → automate → maintain.

Fundamentals don't care about your budget 🎯

#Fundamentals #DataStrategy

William Flaiz @williamflaiz.com · 2d

Quick wins beat perfect plans. This audit gives you actionable insights you can implement immediately. #MarTech #MarketingAudit #ROI

MarTech Audit Checklist | Streamline Your Marketing Tech

Download the MarTech Audit Checklist to optimize your tech stack, eliminate inefficiencies, ensure compliance, and boost ROI. Future-proof your MarTech today.

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1

William Flaiz @williamflaiz.com · 2d

Audited 47K contacts, fixed the active pipeline first, automated duplicate detection, built maintenance workflows.

Deals up 5-7% per month.

The process was more important than the tools (as usual) 📈

#CaseStudy #ProcessWins

William Flaiz @williamflaiz.com · 3d

Data cleanup is not a project you finish. It's a system you maintain.

Fix once = broken in 6 months. Automate maintenance = clean forever.

Most companies choose wrong 🔧

#DataMaintenance #Systems

William Flaiz @williamflaiz.com · 6d

Just hire a data engineer "just buy better tools".
Neither of these solve bad data.

What works: audit, prioritize, automate, maintain.
Boring? Yes.
Effective? Also yes ✅

#DataStrategy #ProcessThinking

William Flaiz @williamflaiz.com · 7d

I've seen $50M+ in MarTech waste across Fortune 500 companies. This audit prevents you from becoming another statistic. #MarTech #MarketingAudit #Fortune500

MarTech Audit Checklist | Streamline Your Marketing Tech

Download the MarTech Audit Checklist to optimize your tech stack, eliminate inefficiencies, ensure compliance, and boost ROI. Future-proof your MarTech today.

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William Flaiz @williamflaiz.com · 7d

Two companies walk into a bar.
One has clean data and automation.
One has spreadsheets and hope.
Only one of them scales 🍻

#ScalingSystems #DataAutomation

William Flaiz @williamflaiz.com · 8d

You: manually fixing 100 CRM records.

Your system: creating 1,000 new problems.

You're not cleaning data you're treading water 🌊

#DataManagement #SystemThinking

William Flaiz @williamflaiz.com · 9d

The best MarTech tool is the one that actually gets used. This system finds those tools before you buy. #MarTech #VendorEvaluation #MarketingStrategy

MarTech Vendor Evaluation System | Scorecard & Use Cases

Compare MarTech vendors with a structured system: Excel scorecard, use case guide, and evaluation criteria. A repeatable framework for better investments.

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William Flaiz @williamflaiz.com · 9d

The companies dominating your industry right now don't have better strategy.

They have better data (and they automated the boring stuff 2 years ago) 🚀

#DataAdvantage #Automation

William Flaiz @williamflaiz.com · 10d

Clean data → automation → speed → winning.

Dirty data → manual work → slowness → losing.

It's really that simple (and that brutal) ⚖️

#DataStrategy #Efficiency

William Flaiz @williamflaiz.com · 13d

From data janitor to strategic operator 🧹➡️🎯

One client: 25 hrs/week on manual cleanup.

After automation: 4X segmentation complexity, 31% lower CAC.

Stop formatting. Start innovating.

www.williamflaiz.com/your-competi...

#MarketingOps #DigitalStrategy #GrowthHacking

William Flaiz @williamflaiz.com · 13d

Why did our transformation fail.

Because you tried to automate chaos.

Automation doesn't fix problems it amplifies them 🔄

#ProcessImprovement #Automation

William Flaiz @williamflaiz.com · 14d

Your vendor just gave you a great demo. Now here's how to evaluate if they can actually deliver. #MarTech #VendorEvaluation #B2B

MarTech Vendor Evaluation System | Scorecard & Use Cases

Compare MarTech vendors with a structured system: Excel scorecard, use case guide, and evaluation criteria. A repeatable framework for better investments.

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1

William Flaiz @williamflaiz.com · 14d

That "quick" campaign taking 6 weeks? 🐌 Your competitor did 4 in that time.

The difference: automated data validation vs manual Excel gymnastics.

Every vlookup is a victory for your competition 💪

www.williamflaiz.com/your-competi...

#MarketingAutomation #B2BMarketing #Digital

William Flaiz @williamflaiz.com · 14d

While you're manually deduplicating contacts your competitor just automated their entire lead funnel.

This is how gaps become chasms ⚡

#Automation #CompetitiveAdvantage

William Flaiz @williamflaiz.com · 15d

While you manually clean data, competitors are 3 campaigns ahead 🚀

The brutal truth: data quality determines automation velocity.

Stop being a data janitor. Start being strategic.

www.williamflaiz.com/your-competi...

#MarTech #DataDriven #CMO

William Flaiz @williamflaiz.com · 15d

Watched a $12M digital transformation implode because they built it on dirty data.

It's like constructing a skyscraper on quicksand but with more PowerPoints 🏗️

#DigitalTransformation #DataStrategy

William Flaiz @williamflaiz.com · 16d

Most AI projects fail because they solve the wrong problems. Start with the right questions instead. #AI #AIStrategy #DigitalTransformation

Strategic AI Implementation Workshop for Growing Businesses

Stop wasting money on AI experiments. My proven 5-day workshop helps mid-sized businesses implement strategic AI solutions that deliver 15-30% efficiency gains.

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William Flaiz @williamflaiz.com · 16d

We spent 500 hrs/year per person on manual data cleanup at $20K+ cost 💸

After automating: 73% faster campaigns, 44% more MQLs.

The ROI is obvious.

www.williamflaiz.com/your-competi...

#MarketingOps #Automation #B2B

1

William Flaiz @williamflaiz.com · 16d

We trust data for million-dollar decisions.

But never ask "wait is this data actually accurate". Bold strategy 💰

#DataGovernance #Strategy