Trey Titone
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treytitone.bsky.social
Trey Titone
@treytitone.bsky.social
VP, Product Management @NBCUniversal. Programmatic advertising across Peacock and all NBCU properties. Also, founder @AdTechExplained. Views are my own.
Bluesky CEO has vowed to never "enshittify the network with ads" — does anyone actually believe this?
Bluesky CEO Jay Graber Says She Won’t ‘Enshittify the Network With Ads’
WIRED spoke with Bluesky CEO Jay Graber about the X competitor opening signups to all, how to crowdsource deepfake porn moderation, Jack Dorsey, and more.
www.wired.com
December 6, 2024 at 10:36 PM
I am surprised that Google or Amazon still haven’t teased enhanced conversational features using GenAI for their smart speakers yet. Getting something like the real-time ChatGPT conversation feature will be an absolute game changer for Alexa and Google Home devices.
December 4, 2024 at 10:35 AM
A current Apple ad tech employee accused the company of spying on him and other employees via their personal iCloud accounts and forbade him from participating in any public speaking about digital advertising.

www.semafor.com/article/12/0...
Employee lawsuit accuses Apple of spying on its workers | Semafor
The suit alleges Apple forces employees to give up their personal privacy rights and surveils them through iCloud accounts and non-work devices.
www.semafor.com
December 3, 2024 at 6:44 PM
Why don’t advertisers care about universal creative IDs? We can all live in blissful creative identification harmony if you register your damn creatives.
December 3, 2024 at 5:21 PM
This is my analysis of The Trade Desk's strategy to create Ventura, a new CTV operating system. I include many excerpts from TTD CEO Jeff Green's recent visit on The Current podcast, along with my thoughts and takeaways.

www.adtechexplained.com/p/the-trade-...
The Trade Desk Ventura: When Efficiency Calls
An analysis of The Trade Desk's strategy to create a CTV operating system
www.adtechexplained.com
November 21, 2024 at 1:47 PM
I wonder what percentage of Bluesky users understand how the decentralized aspects of Bluesky work — because I do not.
November 21, 2024 at 6:10 AM
So it’s okay for a DSP to bridge an ID themselves (device graph), but an SSP can’t do it even if they flag it as bridged? If the SSP has additional probabilistic insight, why not leverage it?
November 19, 2024 at 2:17 PM
What is the value of an independent Chrome?
November 19, 2024 at 2:44 AM
Are we trying the BlueSky thing again?
November 17, 2024 at 4:36 PM
Poor Bluesky never stood a chance after Threads launched.
August 7, 2023 at 2:50 PM