Author | Lightnews

Tag, You’re It! LinkedIn Tagging Etiquette For Real Engagement

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Sep 18

Don't be a knob. Learn how to tag other professionals the right way on LinkedIn. These rules apply to any social media platform.
shariberg.substack.com/p/tag-youre-...

I always get a chuckle out of someone tagging me in their post or comment on LinkedIn.

Breaking the Procrastination Trap: Your Small Business Can't Afford to Wait - THE WRITE REFLECTION - The Write Reflection

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Sep 11

It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.

A collage of photos of all three sites attacked on 9/11. An American flag is superimposed with the words "9.11 Never Forget."

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Shari Berg/The Write Reflection @thewritereflection.bsky.social · Sep 2

*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...

A screenshot of a job ad from OpenAI for a human content strategist.

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Aug 22

Putting off until tomorrow what you should do today can wreck your small business goals. Learn how to avoid procrastination with these handy tips:
www.thewritereflection.com/2025/08/22/b...

Stop procrastinating on your business launch. Learn why entrepreneurs delay and get proven strategies to beat analysis paralysis.

How To Be A Better Human: Life Lessons From My Cat

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Aug 17

It's #NationalBlackCatAppreciationDay. One of my best-performing newsletters was the one I wrote to honor my 17-year-friendship with my mini-panther, Zorro. He crossed the Rainbow Bridge in November, but his life lessons will forever impact me.
shariberg.substack.com/p/how-to-be-...

For those times when "humaning" can get a little overwhelming

The Rise – and Inevitable Fall – of Black Hat SEO for AI Search Engines

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Jul 22

Panicked about AI search and how to rank? Don't make the mistake of falling into unethical practices.

shariberg.substack.com/p/the-rise-a...

I’ve been “doing SEO” for a long time, friends.

Why Human Relationships Matter More Than Ever

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Jul 11

As businesses rush to automate everything, a surprising shift is happening: people are seeking out authentic human connection more than ever. Discover why human touch is becoming the ultimate business advantage in an AI-saturated world.
shariberg.substack.com/p/the-connec...

The Connection Economy

Shari Berg/The Write Reflection @thewritereflection.bsky.social · May 28

On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.

Shari Berg/The Write Reflection @thewritereflection.bsky.social · May 26

Please don't forget the real reason for this "holiday."

A pair of soldier's boots with their dog tags attached to one boot and two small American flags attached to the other.

Extra! Extra! Read All About It! (Spotting Fake News Online, That Is) - THE WRITE REFLECTION - The Write Reflection

Shari Berg/The Write Reflection @thewritereflection.bsky.social · May 19

If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.

An AI robot holds a magnifying glass to look at a laptop. There is a blue checkmark inside the magnifying glass.

Shari Berg/The Write Reflection @thewritereflection.bsky.social · May 14

If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.

Lucky for you, we tracked down the infamous Nick Power and picked his brain.

www.thewritereflection.com/2025/05/12/t...

A screenshot of a LinkedIn post that features a street sign that reads "who the hell is nick power"

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 28

Before you fall for a misinformation campaign and unwittingly pass along the fake news, verify what you're seeing.

Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.

www.thewritereflection.com/2025/04/23/e...

Can you tell legit news from misinformation? Learn how to spot fake news online before you unwittingly share it.

Why I'm Leaving Marketing—Connecting The Dots ft. Amy Elliott

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 25

Written words are powerful. Taking the time to build meaningful relationships with others matters. This interview is a perfect illustration of why (at the 1-hour mark).

www.youtube.com/watch?v=Db4L...

YouTube video by FourNine Marketing

www.youtube.com

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 23

Do you know the difference between a business and a brand? Surprisingly, many don't.
shariberg.substack.com/p/the-differ...

The Difference Between a Brand and a Business

Picture it.

The Heavy Weight of Small Dreams: Navigating Business Ownership in Uncertain Times - THE WRITE REFLECTION - The Write Reflection

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 23

This is the government of no empathy.

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 21

Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.

Shari Berg of The Write Reflection points to the words "website refresh sale" as they float above her while inside a laptop screen.

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 10

Don't let this happen to your business!

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Apr 1

Entrepreneurs and small business owners already struggle with their fair share of stress and anxiety. Add in the current economic climate, and more than a few of them are in full-on panic mode.

www.thewritereflection.com/2025/03/31/t...

Top psychologists and sleep experts offer strategies for small business owners to manage stress and anxiety during economic uncertainty.

How to Use E-E-A-T to Demonstrate Expertise

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Mar 27

Content still not ranking well on search engines? Are AI tools like Perplexity and ChatGPT ignoring your articles when providing citations for searchers on specific topics?

If you're struggling to get noticed, it's likely an E-E-A-T problem.

shariberg.substack.com/p/how-to-use...

“There’s only one way to eat an elephant: one bite at a time.”

Using Customer Success Stories to Drive Conversions

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Mar 19

Tooting your own horn can be uncomfortable. That's why brands turn to customer success stories in their marketing strategies.

Learn how to incorporate them into your marketing plan.

shariberg.substack.com/p/using-cust...

When was the last time you were so impressed by a monologue from a company’s CEO that you immediately opened your wallet and threw money at their brand?

Copy > Design: The Truth About What Drives Sales - THE WRITE REFLECTION - The Write Reflection

Shari Berg/The Write Reflection @thewritereflection.bsky.social · Mar 17

Content-first strategy acknowledges that writing is the most critical component of a website's design. It saves time, reduces costs, and creates a more effective digital experience. to boost the user experience.

www.thewritereflection.com/2025/03/15/c...

Content-first design prevents the costly pitfalls you'll experience later if you try to fit copy around design with marketing materials.