Shari Berg/The Write Reflection
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thewritereflection.bsky.social
Shari Berg/The Write Reflection
@thewritereflection.bsky.social
79 followers 140 following 59 posts
I'm a copywriter and content strategist based in Pittsburgh, PA serving small to medium-sized organizations. As a former journalist, I have the skills to write about any industry intelligently. I'm the published author of "Wars End With Me."
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It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.
*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...
It's #NationalBlackCatAppreciationDay. One of my best-performing newsletters was the one I wrote to honor my 17-year-friendship with my mini-panther, Zorro. He crossed the Rainbow Bridge in November, but his life lessons will forever impact me.
shariberg.substack.com/p/how-to-be-...
How To Be A Better Human: Life Lessons From My Cat
For those times when "humaning" can get a little overwhelming
shariberg.substack.com
As businesses rush to automate everything, a surprising shift is happening: people are seeking out authentic human connection more than ever. Discover why human touch is becoming the ultimate business advantage in an AI-saturated world.
shariberg.substack.com/p/the-connec...
The Connection Economy
Why Human Relationships Matter More Than Ever
shariberg.substack.com
On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.
Please don't forget the real reason for this "holiday."
If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.
If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.

Lucky for you, we tracked down the infamous Nick Power and picked his brain.

www.thewritereflection.com/2025/05/12/t...
Written words are powerful. Taking the time to build meaningful relationships with others matters. This interview is a perfect illustration of why (at the 1-hour mark).

www.youtube.com/watch?v=Db4L...
Why I'm Leaving Marketing—Connecting The Dots ft. Amy Elliott
YouTube video by FourNine Marketing
www.youtube.com
Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.
Don't let this happen to your business!
Content still not ranking well on search engines? Are AI tools like Perplexity and ChatGPT ignoring your articles when providing citations for searchers on specific topics?

If you're struggling to get noticed, it's likely an E-E-A-T problem.

shariberg.substack.com/p/how-to-use...
How to Use E-E-A-T to Demonstrate Expertise
“There’s only one way to eat an elephant: one bite at a time.”
shariberg.substack.com
Google sure is cracking down these days.

First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.

Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...
Online Deception Exposed: Google's Big Crackdown on Fake Reviews
Let’s face it.
open.substack.com
Thank you UNmiss for the opportunity to talk about the importance of storytelling as part of an overall content marketing strategy.

You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.

www.youtube.com/watch?v=hcEs...
The importance of storytelling in your content strategy
YouTube video by UNmiss
www.youtube.com