The Startup Series
thestartupseries.bsky.social
The Startup Series
@thestartupseries.bsky.social
190 followers 920 following 110 posts
The Startup Series is a digital magazine spotlighting real stories from early-stage founders, creators, and innovators. From scrappy beginnings to scaling strategies, we break down how businesses actually get built.
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📈 Facebook’s average CTR for lead-gen ads = 2.53%
📉 For traffic campaigns = 1.57%

Only a few industries (arts, real estate, restaurants, travel) break the 2% mark consistently, so if you’re below average, tweak your copy. If you’re above it, scale it.
Another great graphic from Ale Estner - 10 actionable tips for founder-led sales success.

Facebook remains the larges platform for advertising, but TikTok isn't far behind.
ChatGPT now refers more traffic than Reddit (via Ahrefs).
B2C or B2B? It's a polarising one, but these two college friends found out the hard way after building a stock market app, failing with retail users, then pivoting to B2B. Now Uptrends.ai brings in $30K a year by doing less, not more.

https://startupseries.io/how-two-guys-built-a-30k-a-year-stock
How Two Guys Grew A Stock Market App To A $30k a Year In 18 Months
A stock news startup built by two guys that failed as a B2C app, but after pivoting B2B later became a $30,000 a year business.
startupseries.io
Lemon8 hit 10 million downloads in months, before TikTok barely mentioned it, influencer word-of-mouth done right!
Alex Estner created this to help grow your business first to 10 customers, then to a 100.

What do you think? Anything you agree or disagree with?