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Anu Adegbola @themarketinganu.bsky.social · 10h

So, be proactive, pay attention to seasonal shifts, and make sure your PPC campaigns are always in tune with your audience’s needs – not caught off guard by changing trends.

Read more 👉 https://lttr.ai/AkFfY

#WeatherTriggeredAdAutomation #SeasonalKeywordShifts #TurnSeasonalTrends

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Anu Adegbola @themarketinganu.bsky.social · 11h

That’s why here’s a Google Ads script to help you analyse the performance of your ad text in RSAs and export the data to Google Sheets.

Read more 👉 https://lttr.ai/AkFVi

#AdTextsPerform #ConductCopyTests #GoogleAdsScript

Anu Adegbola @themarketinganu.bsky.social · 1d

Lower CPMs than video ads – Depending on the platform, audio ads often offer excellent cost efficiency.

Read more 👉 https://lttr.ai/AkDBx

#HigherAttentionRates #MusicStreamingServices #AlternativeAdvertisingFormat

Anu Adegbola @themarketinganu.bsky.social · 1d

If you want more control, consider testing the same headlines and descriptions in Google Search Ads first, where reporting is more granular and testing is easier to control. Read more �‘‰ https://lttr.ai/AkC2d #PPCChat #AdCopyPerformance #PerformanceMax

Anu Adegbola @themarketinganu.bsky.social · 6d

Russell McAthy delivered a masterclass in cutting through marketing data confusion. Read more �‘‰ https://lttr.ai/Aj2kh #PpcLive15 #AdCopyTesting #PerformanceMarketing

Anu Adegbola @themarketinganu.bsky.social · 14d

Product Reviews: For Shopping ads, your star ratings and review volume directly determine which products appear in AI Overview carousels; 4.2 stars isn't enough anymore; you need 4.6+. Read more �‘‰ https://bit.ly/43sZpOv #GoogleSAiOverviews #SharingPredictions #StayAhead

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Anu Adegbola @themarketinganu.bsky.social · 14d

The PPC industry, do you feel like you hear enough about, talking about failures? Read more �‘‰ https://podcast.ppc.live/ep319-why-red-flags-matter-in-client-selection-ft-kat-sale/?utm_campaign=ep319-why-red-flags-matter-in-client-selection-ft-kat-sale&utm_medium=social_link&utm_source=missinglettr

Anu Adegbola @themarketinganu.bsky.social · 14d

Fraser Andrews – I find broad match works well with strong negative keyword lists, top-level automated bid strategies – e.g.

Read more 👉 https://ppc.live/tactics/is-broad-match-the-future/?utm_campaign=is-broad-match-the-future&utm_medium=social_link&utm_source=missinglettr

#PpcExpertsAnswer #Br

Anu Adegbola @themarketinganu.bsky.social · 15d

For brands with extensive product catalogs, adopting an AI-driven approach like SMEC can be a crucial step in scaling PPC campaigns effectively and efficiently. Read more �‘‰ https://lttr.ai/AjiSa #ppcchat #marketingtwitter #PpcStrategy

Anu Adegbola @themarketinganu.bsky.social · 15d

These traits are all present in PPC – one of the many reasons why it’s the best marketing channel to drive budget efficiency.

Read more 👉 https://lttr.ai/Ajh6W

#ppcchat #RealTimeBudgetControl #AdaptableCampaignStrategies

Anu Adegbola @themarketinganu.bsky.social · 29d

Lean on first-party data, accurate tracking, and daily monitoring to maximize performance and avoid wasted ad spend during the busiest shopping season. Read more �‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

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Anu Adegbola @themarketinganu.bsky.social · 29d

Negative keywords are simple, but lots of advertisers trip up on the same things Read more �‘‰ https://bit.ly/3FL5mwV #NegativeKeywords #SavesBudget #BoostsEfficiency

Anu Adegbola @themarketinganu.bsky.social · Sep 17

Actual Best Practice: Scale budgets based on performance, not platform pressure.If your CPA isn’t where it needs to be, spending more won’t fix that.

Read more 👉 https://ppc.live/tactics/not-all-best-practices-are-best-practices/?utm_campaign=not-all-best-practices-are-best-practices&utm_medium=s

Anu Adegbola @themarketinganu.bsky.social · Sep 16

I've seen Local Services Ads work wonders for the right businesses Read more �‘‰ https://ppc.live/strategy/local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google/?utm_campaign=local-services-ads-the-ultimate-guide-to-getting-guaranteed-by-google&utm_medium=social_link&utm_source=miss

Anu Adegbola @themarketinganu.bsky.social · Sep 16

Turn mistakes into long-term wins - Chris built a stronger client relationship by demonstrating accountability and delivering exceptional results in subsequent months Read more �‘‰ https://podcast.ppc.live/ep318-the-ps50-bid-disaster-ft-chris-nightingale/?utm_campaign=ep318-the-50-bid-disaster-ft-c

Anu Adegbola @themarketinganu.bsky.social · Sep 15

When you're at Google in the Google bubble, it's obviously AI's the answer to every problem. Read more �‘‰ https://podcast.ppc.live/ep316-when-good-clients-go-bad-ft-jyll-saskin-gales/?utm_campaign=ep316-when-good-clients-go-bad-ft-jyll-saskin-gales&utm_medium=social_link&utm_source=missinglettr #

Anu Adegbola @themarketinganu.bsky.social · Sep 15

The important thing is how you approach it, how you come to the client with it. Read more �‘‰ https://bit.ly/44HQsBS #PPCChat #PPC #PPCMistakes

Anu Adegbola @themarketinganu.bsky.social · Sep 11

A clever brand campaign gives you control, protection and profit, all for a fraction of what you'd pay for non-brand keywords. Read more �‘‰ https://bit.ly/44pdHk1 #DrivesHighRoiTraffic #BoostsVisibility #OrganicRankingsLeaves

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Anu Adegbola @themarketinganu.bsky.social · Sep 10

Make sure your targeting fits your customers, your ad times match your business hours, and your network choice fits your goals. Read more �‘‰ https://bit.ly/3GMsOKD #BoostPerformance #AdBudget #NegativeKeywordLists

Anu Adegbola @themarketinganu.bsky.social · Sep 4

Specific tactics he explained involve using product data to guide ad strategy, optimizing for gross margin and lifetime value, and structuring ads to align with business goals. Read more �‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Anu Adegbola @themarketinganu.bsky.social · Sep 4

LinkedIn Lead Gen Forms are forms that show up directly inside the LinkedIn platform. Read more �‘‰ https://bit.ly/4m0Dh4O #LinkedinAds #LeadGenForms #B2BBusinesses

Anu Adegbola @themarketinganu.bsky.social · Sep 2

Key points include starting campaigns early as searches for Black Friday and Cyber Monday begin in October, leveraging extended campaign durations for higher revenue, and strictly planning budgets. Read more �‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Anu Adegbola @themarketinganu.bsky.social · Sep 1

Paul Salame also explains incrementality in ad spending, the importance of brand bidding, and offers practical tips for product prioritization in Google Ads campaigns. Read more �‘‰ https://bit.ly/4oKAnD0 #DrivingRealGrowth #ActionableInsights #GoogleAds

Anu Adegbola @themarketinganu.bsky.social · Aug 31

Paid Media Manager Breanne Bartlett, testing Google's AI Max search ads had to pause the campaign after a week due to poor search term relevance, with queries completely missing user intent. Read more �‘‰ https://bit.ly/4ffzkGD #PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

Anu Adegbola @themarketinganu.bsky.social · Aug 28

Avoid duplicate content: Many landing pages have similar copy with minor differences. Read more �‘‰ https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=social_link&utm_source=missinglettr #Re

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