Author | Lightnews

EU Slaps Luxury Giants with €157M in Fines Over Price Controls

2 2 5

The Fashion Law @tfl.bsky.social · 8d

The EU is targeting luxury brands (Gucci, Loewe, and Chloe in particular) in a headline-making enforcement action centering on their attempts to control the retail prices of their wares. www.thefashionlaw.com/eu-slaps-lux...

The EU is targeting luxury brands in a headline-making enforcement action centering on their attempts to control the price of their wares.

Court Says UGG Boot Designs Are Generic in Dupes Dispute

1 3

The Fashion Law @tfl.bsky.social · 17d

A federal court has ruled that two of UGG’s designs are too generic to qualify for trade dress protection. www.thefashionlaw.com/court-says-u...

UGG’s efforts to claim exclusive rights in boot designs are at the center of a closely watched case over dupes.

Farfetch Execs Beat Investors’ Securities Fraud Lawsuit

1 8

The Fashion Law @tfl.bsky.social · 20d

A New York federal judge has dismissed a closely-watched securities fraud lawsuit against former Farfetch execs. www.thefashionlaw.com/farfetch-exe...

A federal judge has tossed out a securities fraud lawsuit against former Farfetch executives in its entirety.

Shein Sidesteps Temu’s Monopoly, Trade Secret Claims in Court

The Fashion Law @tfl.bsky.social · 20d

Shein has beaten key claims waged against it by ultra-fast fashion rival Temu. www.thefashionlaw.com/tl-dr-shein-...

Shein has sidestepped key monopolization and misappropriation claims waged against it in U.S. federal court by its closest rival, Temu.

Pop Mart Raises the Stakes in 7-Eleven "Counterfeit" Labubu Clash

3

The Fashion Law @tfl.bsky.social · 22d

Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts. www.thefashionlaw.com/pop-mart-rai...

Pop Mart is upping the ante in its attempt to crack down on “counterfeit” Labubu toys allegedly being sold in 7-Eleven outposts.

Louis Vuitton Nabs $584M Damages Award in Counterfeits Case

The Fashion Law @tfl.bsky.social · 22d

Louis Vuitton has secured an eye-watering damages award in its ongoing battle against fakes. www.thefashionlaw.com/louis-vuitto...

Louis Vuitton has secured an eye-watering damages award in its ongoing battle against the sale of counterfeits.

NikeSKIMS: The Business & Legal Architecture Behind the Brand

1 1

The Fashion Law @tfl.bsky.social · 26d

NikeSKIMS is here. So, what does it look like behind the scenes? www.thefashionlaw.com/nikeskims-th...

With NikeSKIMS, the companies aim to deliver what they claim that no other label currently can, “a new aesthetic and system of dress."

Chanel Beats Out “JNANEL” Trademark in EUIPO Clash

The Fashion Law @tfl.bsky.social · 28d

Chanel has prevailed before the EUIPO in blocking an attempt to register the mark “JNANEL." www.thefashionlaw.com/chanel-beats...

In a newly-issued decision, the Opposition Division also held that the CHANEL trademark is distinctive to a “normal degree”.

Court Sends Revolve Influencer Ad Lawsuit to Arbitration

The Fashion Law @tfl.bsky.social · 29d

Revolve won an early victory in a proposed class action accusing it of failing to disclose influencer ads. www.thefashionlaw.com/revolve-nabs...

The influencer marketing model used by Revolve is at the center of a consumer lawsuit that will be resolved behind closed doors.

French Court Confirms Heavy Penalties in Louboutin Fakes Case

1 1

The Fashion Law @tfl.bsky.social · Sep 22

France’s highest court signaled the heavy sanctions come with the prosecution of counterfeit activity. www.thefashionlaw.com/french-court...

Siding with Louboutin, the Cour de cassation’s decision affirms an earlier order from Paris Court of Appeal in the case over fakes.

Hermès Beats Antitrust Case Over Alleged Birkin Bag Scheme

The Fashion Law @tfl.bsky.social · Sep 18

Hermès has beaten an antitrust lawsuit accusing it of conditioning the sale of Birkin bags on purchases of other Hermès products. www.thefashionlaw.com/hermes-beats...

A California federal judge has dismissed – with prejudice – a closely watched antitrust lawsuit accusing Hermès of anti competition.

What a UK Case Means for Dupes and Luxury’s Legal Playbook

The Fashion Law @tfl.bsky.social · Sep 17

For fashion and luxury brands, where status and recognition are as important as product function, the post-sale encounter is the true battleground. www.thefashionlaw.com/what-a-uk-ca...

Dupes often succeed not by tricking buyers at checkout, but by mimicking the overall look of well-known goods.

Europe Cracks Down on Fashion Waste With New Law

The Fashion Law @tfl.bsky.social · Sep 15

WWD & Rolling Stone owner PMC is waging competition claims against Google over its AI-generated search feature. www.thefashionlaw.com/wwd-rolling-...

1 1 2

The Fashion Law @tfl.bsky.social · Sep 11

European Parliament signed off on a landmark law to slash textile waste. www.thefashionlaw.com/europe-crack...

Europe is rewriting the rules of fashion waste with a landmark law that takes aim and high fashion and fast fashion, alike.

A Fight Over Vetements' Name Lands Before the Supreme Court

1 1

Reposted by The Fashion Law

Sarah Fackrell @design-law.bsky.social · Aug 28

Doctrine of foreign equivalents, cert petition edition:

The Fashion Law @tfl.bsky.social · Aug 28

Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...

In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.

Behind Aldi’s U.S. Expansion is a Robust Dupes-Centric Strategy

3 11

The Fashion Law @tfl.bsky.social · Sep 3

As Aldi aims to dominate the U.S. market, its growth is being fueled, in part, by cheap “dupes." www.thefashionlaw.com/behind-aldis...

Dupes – or more specifically for Aldi, private-label products designed to closely resemble well-known brands - are central to its strategy.

A Fight Over Vetements' Name Lands Before the Supreme Court

3

The Fashion Law @tfl.bsky.social · Aug 28

Vetements is taking a fight over its name all the way to the Supreme Court. www.thefashionlaw.com/vetements-ta...

In its August petition for certiorari, Vetements characterizes the decision as outdated and at odds with trademark law’s core principle.

ALO Under Fire as Star Instructor Sues for Alleged Discrimination

1 3

The Fashion Law @tfl.bsky.social · Aug 26

Briohny Smyth claims that after she turned 40, she began to face wage cuts, reduced bonuses & fewer opportunities from Alo. www.thefashionlaw.com/alo-under-fi...

A new lawsuit filed in California state court claims that ALO yoga's public values about "mindfullness" are a façade.

3

The Fashion Law @tfl.bsky.social · Aug 21

We’re excited to announce BRAND FORWARD, our inaugural event this fall in New York City. Register your interest today. www.thefashionlaw.com/conference/

How Misspelled Brand Names Shape Consumer Perceptions

The Fashion Law @tfl.bsky.social · Aug 20

For marketers and brand strategists, the takeaway from a new report is that brand name misspellings *can* work. www.thefashionlaw.com/the-art-of-m...

A new peer-reviewed paper published in the Journal of Consumer Research found that using misspelled brand names can work.

The Business of Taylor Swift: The Blueprint Behind the Brand

The Fashion Law @tfl.bsky.social · Aug 15

Taylor Swift is not simply protecting her music but is seeking ownership over the entire ecosystem of her brand. www.thefashionlaw.com/the-business...

Taylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control.

Policing Brand Trump: Inside the Crackdown on Counterfeit Merch

1 4

The Fashion Law @tfl.bsky.social · Aug 7

The Trump Organization has built a robust retail operation around Donald’s presidency. Now copycat TRUMP merch is flooding the market. www.thefashionlaw.com/policing-bra...

A new lawsuit filed by the Trump Organization sheds light on the sheer scope of the Trump-branded merch machine – and the appeal of the brand.

Richemont Takes on Cartier, Van Cleef & Arpels Superfakes

The Fashion Law @tfl.bsky.social · Aug 6

A slew of expensive counterfeits being sold by a New York-based jeweler are not just infringing, they are directly competing with the originals, Richemont argues in a new lawsuit. www.thefashionlaw.com/richemont-ta...

Not a run of the mill counterfeits case. Richemont is targeting the upper tier of the counterfeit market – the so-called “superfake” goods.

Watches of Switzerland, Former Creative Director Clash Over Ads

The Fashion Law @tfl.bsky.social · Aug 5

Watches of Switzerland & its former creative director are locked in a legal battle over ownership of 800+ luxury marketing ads. www.thefashionlaw.com/watches-of-s...

A high-profile dispute has erupted between Watches of Switzerland and its former creative director over watch-centric photos and videos.