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Tom Capper

@tcapper.co.uk

1K followers 120 following 49 posts

Senior Search Scientist at Moz and STAT. Distilled alum. Follow for the digital marketing insights, unfollow for the British politics.

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Tom Capper @tcapper.co.uk · Nov 27

ICYMI - a few months ago I shared data showing the HCU was, in large part, about brand.

Since then, I've been digging further and watching the recent Core & SRA updates roll out, and I'll be presenting on all of this at @smxmuenchen.bsky.social in March. Cya there!

smxmuenchen.de/session/lets...

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Tom Capper @tcapper.co.uk · 12d

Come say hi!

STAT Search Analytics @getstat.bsky.social · 12d

We’re live from @brightonseo.com! Come find us at our booth for:

✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag

Let’s get this show on the road, see you shortly 👋

Tom Capper @tcapper.co.uk · Sep 17

& at some point will vastly increase prices

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Tom Capper @tcapper.co.uk · Aug 15

This is Moz.com, which I guess I can share.

Tom Capper @tcapper.co.uk · Aug 15

Good question - I'm not sure. And what about the Siege Media client portfolio specifically? I would guess 1 or 2 sites dominate this.

(I have access to some big sites that don't look like this, although a couple did see a drop just this week. But July is up on June.)

Tom Capper @tcapper.co.uk · Aug 15

I think it's significant that this is traffic *from* ChatGPT, not to. And a small sample, given the Y axis scale.

Also, the shape of the chart overall is not "downwards inflection".

(I wish it was)

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Reposted by Tom Capper

STAT Search Analytics @getstat.bsky.social · Aug 12

If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3

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Tom Capper @tcapper.co.uk · Aug 8

Where have I been missing all these C-suites prioritising SEO at all costs

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Reposted by Tom Capper

Rachel Cunliffe @rmcunliffe.bsky.social · Jul 22

Your regular reminder that over a lifetime, people born in 1956 will each receive on average £291,000 more from the welfare state than they paid in, compared to £132,000 for people born in 1996 (h/t Resolution Foundation)

Just something to consider next time you hear “I’ve paid in all my life…”

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Tom Capper @tcapper.co.uk · Jul 21

Not really

Tom Capper @tcapper.co.uk · Jul 18

Why have you done this

Tom Capper @tcapper.co.uk · Jul 9

🎉

3rd email I've had about this post recently, and my email address isn't even on the page. I should do more of these write ups.

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Tom Capper @tcapper.co.uk · Jul 8

Wait til I tell them about my new idea for GeoTLDs

Tom Capper @tcapper.co.uk · Jul 4

www.searchenginejournal.com/math-decode-...

Do We Have the Math to Truly Decode Google's Algorithms?

This article shows how SEO studies that claim how to decode Google and other search engine algorithms are based on poor data and bad science.

www.searchenginejournal.com

Tom Capper @tcapper.co.uk · Jul 4

Same experience for me.

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Tom Capper @tcapper.co.uk · Jul 4

Do I need to welcome you to the "target of a totally random hit piece in SEJ" club?

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Tom Capper @tcapper.co.uk · Jul 2

I'd agree, except the competition is usually worse than the company making an effort with testing etc.

And if there was an era when we'd start to see ideals-led SEO evangelism from the c-level, wasn't it a few years ago?

And if we did, wouldn't they augment it with testing for tactical decisions?

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Tom Capper @tcapper.co.uk · Jul 2

Maybe - but, at least when it comes to SEO, that's 99% (100%?) of large companies. The ones that do something, however they sell it to each other, will do better than the ones that do nothing.

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Tom Capper @tcapper.co.uk · Jul 1

What if demonstrable results (in the eyes of c suite etc) is what gets me buy in to do the untestable stuff?

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Tom Capper @tcapper.co.uk · Jun 29

Unfortunately it is actually LinkedIn isn't it? That vapid cesspit is basically a ranking factor at this point.

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Tom Capper @tcapper.co.uk · Jun 28

Now with 100x the cost to Google, and no monetisation

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Tom Capper @tcapper.co.uk · Jun 24

I'm sorry, I will improve my output.

Reposted by Tom Capper

Sitebulb @sitebulb.com · Jun 18

London Calling: 15 Activities to Bookend Your Trip to MozCon @moz - brought to you by your handy #seo helpers @Sitebulb 😊

London Calling: 15 Activities to Bookend Your Trip to MozCon

MozCon 2025 in London is coming up fast! Are you ready to join us? Meghan has put together a list of fun activities to do with your team or on your own before and after the conference.

moz.com

Tom Capper @tcapper.co.uk · Jun 1

I've been trying to get people to accept precisely this for about a decade now. This is not how I wanted my wish to be realised 😬

Reposted by Tom Capper

Hey it's Jess @jessthebp.bsky.social · May 20

I'm out from Weedmaps and looking for either a Job or side work-- SEO, perf stuff, data, pipelining, whatever!

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Tom Capper @tcapper.co.uk · May 13

ICYMI - I tried to tackle the most basic (and yet not particularly basic) SEO question of all: Whether to do it in the first place.

moz.com/blog/when-sh...

(Charts inspired by @markwilliamscook.com / @aleyda.bsky.social )

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