Tom Capper
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tcapper.co.uk
Tom Capper
@tcapper.co.uk
1K followers 120 following 49 posts
Senior Search Scientist at Moz and STAT. Distilled alum. Follow for the digital marketing insights, unfollow for the British politics.
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ICYMI - a few months ago I shared data showing the HCU was, in large part, about brand.

Since then, I've been digging further and watching the recent Core & SRA updates roll out, and I'll be presenting on all of this at @smxmuenchen.bsky.social in March. Cya there!

smxmuenchen.de/session/lets...
Come say hi!
We’re live from @brightonseo.com! Come find us at our booth for:

✔️ Live demos
✔️ Chats with our team
✔️ Some seriously good swag

Let’s get this show on the road, see you shortly 👋
& at some point will vastly increase prices
This is Moz.com, which I guess I can share.
Good question - I'm not sure. And what about the Siege Media client portfolio specifically? I would guess 1 or 2 sites dominate this.

(I have access to some big sites that don't look like this, although a couple did see a drop just this week. But July is up on June.)
I think it's significant that this is traffic *from* ChatGPT, not to. And a small sample, given the Y axis scale.

Also, the shape of the chart overall is not "downwards inflection".

(I wish it was)
Reposted by Tom Capper
If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3
Where have I been missing all these C-suites prioritising SEO at all costs
Reposted by Tom Capper
Your regular reminder that over a lifetime, people born in 1956 will each receive on average £291,000 more from the welfare state than they paid in, compared to £132,000 for people born in 1996 (h/t Resolution Foundation)

Just something to consider next time you hear “I’ve paid in all my life…”
Why have you done this
🎉

3rd email I've had about this post recently, and my email address isn't even on the page. I should do more of these write ups.
Wait til I tell them about my new idea for GeoTLDs
Same experience for me.
Do I need to welcome you to the "target of a totally random hit piece in SEJ" club?
I'd agree, except the competition is usually worse than the company making an effort with testing etc.

And if there was an era when we'd start to see ideals-led SEO evangelism from the c-level, wasn't it a few years ago?

And if we did, wouldn't they augment it with testing for tactical decisions?
Maybe - but, at least when it comes to SEO, that's 99% (100%?) of large companies. The ones that do something, however they sell it to each other, will do better than the ones that do nothing.
What if demonstrable results (in the eyes of c suite etc) is what gets me buy in to do the untestable stuff?
Unfortunately it is actually LinkedIn isn't it? That vapid cesspit is basically a ranking factor at this point.
Now with 100x the cost to Google, and no monetisation
I'm sorry, I will improve my output.
I've been trying to get people to accept precisely this for about a decade now. This is not how I wanted my wish to be realised 😬
Reposted by Tom Capper
I'm out from Weedmaps and looking for either a Job or side work-- SEO, perf stuff, data, pipelining, whatever!
ICYMI - I tried to tackle the most basic (and yet not particularly basic) SEO question of all: Whether to do it in the first place.

moz.com/blog/when-sh...

(Charts inspired by @markwilliamscook.com / @aleyda.bsky.social )