Lightnews — Scholar-powered news

TBI Communications @tbicommunications.bsky.social · 11d

ICYMI: our latest newsletter explores the power of connection: from team moments in Oxford to conversations at #ALPSP2025 and plans for #FrankfurtBookFair.

Catch up on insights, people power, and The Big Idea: bit.ly/3IQGRQE

TBI Communications @tbicommunications.bsky.social · 12d

#SocialMedia in #ScholarlyPublishing is evolving fast.

At #ALPSP2025, our Senior Consultant @kellyhenwood.bsky.social chaired a lively panel on what’s working (and what’s not).

Read her new blog for insights on strategy, experimentation, and people power: bit.ly/4h76zNC

Making Social Media Work in a Fragmented World

Together we explored the challenges and opportunities in a space that feels like it’s shifting under our feet week by week.

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TBI Communications @tbicommunications.bsky.social · 17d

Strong strategies start with clear goals.

At TBI, we work with you to shape #MarketingStrategy that defines direction, engages audiences, and achieves results.

Discover more: bit.ly/48I3SzG

TBI Communications @tbicommunications.bsky.social · 20d

From #ALPSP2025 to our team’s in-person Oxford meeting, and on to #FrankfurtBookFair: this month’s Tiny Sparks to The Big Idea brings highlights, fresh takes on social media, and the power of in-person connection.

Read the newsletter 👇
bit.ly/4884SNf

TBI Communications @tbicommunications.bsky.social · 24d

Our Senior Consultant, Mithu Lucraft, will be at #FBM25 (14–15 Oct) meeting partners, sharing insights, and exploring the future of scholarly publishing.

Heading to Frankfurt? Connect with Mithu here: bit.ly/4mAbWWA

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TBI Communications @tbicommunications.bsky.social · Sep 17

Our Senior Consultant Mithu has had a summer full of content creation, writing over 10K+ words in one week! From AI, to India, to SDGs, she’s covered a lot of ground.

Explore more team highlights in our newsletter: bit.ly/46n6ct8
#ContentMarketing

TBI Communications @tbicommunications.bsky.social · Sep 12

💭 Do you know what researchers think of your brand?

TBI’s #MarketResearch services give you the evidence you need to make smarter strategic decisions, from quantitative and qualitative studies to bespoke design and analysis.

Learn more 🔗 bit.ly/3HT8vMw

TBI Communications @tbicommunications.bsky.social · Sep 11

Our Senior Consultant @kellyhenwood.bsky.social has had a busy summer launching a new journal, refining client messaging & creating case studies. She’s at #ALPSP2025 this week, chairing a session on digital strategy. If you’re there, do say hello!

Discover more: bit.ly/41LgCS2

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TBI Communications @tbicommunications.bsky.social · Sep 4

This summer, our marketing manager Rowan has been putting The Big Idea into action, turning complex data into actionable insights that drive confident decisions.

Read our newsletter to see more of what TBI has been working on: bit.ly/46lccnl

What's new: An exciting team update, quick wins for landing page UX, and TBI at ALPSP

Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...

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TBI Communications @tbicommunications.bsky.social · Aug 29

What does summer at TBI look like?

In this month’s Tiny Sparks to the Big Idea we share team updates, from data-driven research to new journal launches, and introduce our new colleague, Azahara Pérez.

Read the issue & subscribe: bit.ly/4n66w6i
#ScholarlyPublishing

What's new: An exciting team update, quick wins for landing page UX, and TBI at ALPSP

Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...

bit.ly

TBI Communications @tbicommunications.bsky.social · Aug 22

World Photo Day! A reminder that in scholarly communications, visuals aren’t decoration, they’re strategy. The right image captures attention, builds trust, and makes ideas stick. See how we amplify ideas that matter: bit.ly/4fPujov

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TBI Communications @tbicommunications.bsky.social · Aug 20

Navigating market shifts? Don't do it alone.

TBI can help you:
✅ Strengthen your competitive edge
✅ Explore new markets
✅ Develop innovative products & services
✅ Attract new audiences while strengthening loyalty
✅ Unlock the full potential of your teams & processes

Get in touch: bit.ly/45tQDk8

TBI Communications @tbicommunications.bsky.social · Aug 14

Thrilled to welcome @aperezm.bsky.social as TBI’s new Marketing Manager! She brings deep experience in academic publishing to create campaigns that engage, content that inspires, and strategies that connect communities.

Welcome to the #TBITeam!

Meet us: bit.ly/3HwEMIS

TBI Communications @tbicommunications.bsky.social · Aug 12

We help you make strategic decisions. But what does that look like?

The TBI framework is built on four foundational pillars:

✅ Consultancy
✅ Research
✅ Strategy
✅ Implementation

In the coming weeks, we’ll take a closer look at each.
Until then, explore our approach here: bit.ly/47pmDHl

TBI Communications @tbicommunications.bsky.social · Aug 8

🐈 If your campaign isn’t cat-approved, is it even worth launching?

Today we celebrate the real MVPs of remote work, the meowarketing managers who’ve never missed a nap deadline.

They don’t do KPIs, but they do knock pens off desks like pros.

#InternationalCatDay

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TBI Communications @tbicommunications.bsky.social · Aug 1

📖 Marketers love great storytelling, and at TBI, we sharpen our narrative instinct by reading widely.

🚀 This month’s picks take us from ancient Sicily to outer space.

Catch the latest Tiny Sparks to the Big Idea for more: bit.ly/4lVbS3Z

#TBITeam #SummerReads #Storytelling

TBI Communications @tbicommunications.bsky.social · Jul 31

Stuck in a mid-week slump? We’ve got just the thing you need: it’s time for a healthy dose of Tiny Sparks to the Big Idea ✨

This month, we share how to make the most of influencer marketing, explore the evolving science of science, and celebrate the best learning strategy for storytelling: reading!

What's inside: The science of science, mastering influencer marketing, and what marketers read.

Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...

bit.ly

TBI Communications @tbicommunications.bsky.social · Jul 24

Wishing you a blissful International Self-Care Day! 💆‍♀️

From music and movement to pooches and paddleboards, here’s how the TBI Team stays grounded in the midst of modern life – so we can live happily and healthily.

How do you practise #SelfCare? We’d love to hear! ❤️‍🩹

#WellnessMatters #HealthyHabits

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TBI Communications @tbicommunications.bsky.social · Jul 17

We’re not over #SSP2025 🤩 Senior Consultant Kelly hosted an insightful poster session, and after many lively conversations and thoughtful questions... One thing is clear:

A strong #SocialMediaStrategy is more important (and harder to develop) than ever.

Here's what to keep in mind: bit.ly/4lS9ydQ

TBI Communications @tbicommunications.bsky.social · Jul 10

What’s one small shift that can make content more engaging? Start with the people behind it.

In our first #TBITip, Mithu Lucraft shares how regular author spotlights can humanise storytelling and build connection.

Read our newsletter & TBI Tip here: bit.ly/4luXwar

#ContentMarketing

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TBI Communications @tbicommunications.bsky.social · Jul 3

Some conversations need more than a video call – they need the energy of a team in one room.

The TBI team gathered in Oxford to focus on strategy, learn from each other, and welcome our new colleague, Martha!

💭 How do you use your in-person time?

#Teamwork #BigPictureThinking

TBI Communications @tbicommunications.bsky.social · Jun 30

Are you a marketing or publishing pro? The latest issue of our newsletter just dropped! Inside:

💡 Social strategy in shifting scholarly spaces
🎯 Making small campaigns hit big
🔍 Gender representation in @natureportfolio.nature.com

And… a secret new segment from our team.
Read and subscribe here:

Exclusive content: Transforming your social strategy, winning on a small budget, and closing the gender gap

Welcome to our monthly newsletter from TBI Communications, Tiny Sparks to The Big Idea. We’ll be sharing updates in marketing and publishing, discussing everything from the latest insights and news to...

bit.ly

TBI Communications @tbicommunications.bsky.social · Jun 26

📅 Less than a week to go until #Metascience2025!

From June 30–July 2, researchers and stakeholders worldwide will gather at 📍University College London, and one of our Senior Consultants, Mithu, will be there too!

📩 Attending the event? Reach out to Mithu on LinkedIn to connect: bit.ly/4nm8sZk

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TBI Communications @tbicommunications.bsky.social · Jun 19

P.S. You can meet the rest of our team here: bit.ly/3FUo05M

#NewTeamMember

Our Team - TBI Communications

At TBI, we offer you a progressive and strategic partnership. Our diversity enables us to take an interdisciplinary approach to our work.

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TBI Communications @tbicommunications.bsky.social · Jun 19

Exciting news! @marthaclark.bsky.social is our new #Marketing Executive!

She’ll be working across campaign planning, #ContentCreation, and audience insight. With agency experience in sustainability & education she brings a wealth of knowledge.

We’re thrilled to have you aboard Martha 👋

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