Steven Choi
stevenchoi.bsky.social
Steven Choi
@stevenchoi.bsky.social
Adtech/politics/philly sports
I’m glad that the creator economy has made it so that instead of subscribing to one newspaper I now follow 18 substacks of former NYT writers. This is going great yall
December 27, 2024 at 2:15 PM
No but seriously what is Christmas fettuccine?
December 26, 2024 at 3:47 AM
Unsubstantiated take:

The rise of remote work during the pandemic accelerated the collapse of the “open web” because ppl spend less time on websites trying to look like they’re doing work in an office.

You can be completely shameless about spending downtime between tasks on TikTok at home
December 6, 2024 at 3:35 PM
Life indeed caught up with me fast. Fairly certain I’m officially washed
December 4, 2024 at 7:36 PM
I find TTD's product marketing strategy when it comes to anything outside of their traditional DSP tooling to essentially be:

Our differentiator is that we got a bunch of holdco/brand $$$, so get on board.

And I think this is probably the correct call?
The Trade Desk Operating System

TTD is developing a new connected television operating system called Ventura.

TTD believes its lack of content ownership will provide a more objective solution compared to existing OS providers like Roku, Amazon, and Google.

www.axios.com/2024/11/20/t...
The Trade Desk is building a smart TV operating system called Ventura
"We're looking at a concentration around a handful of players that lack objectivity," CEO Jeff Green said.
www.axios.com
November 20, 2024 at 7:46 PM
Not much to add w/r/t the FTC's take on clean rooms (hey, they require robust corporate compliance + data governance) but did want to comment on the quotes w/in the writeup www.adexchanger.com/data-privacy...

As a PMM, I enjoy when execs in PR pieces use it as an opportunity to do positioning judo
The FTC Thinks Data Clean Rooms May Have A Few Dusty Corners | AdExchanger
The FTC is warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card.
www.adexchanger.com
November 18, 2024 at 2:10 PM
Genuinely the wildest subplot these days is that the definition of research has gone from systematic meta analyses reviews of research to “I saw three ppl talking about it on TikTok”
November 13, 2024 at 1:58 PM