Author | Lightnews

Steph | HighDef Studio

@stephvrona.bsky.social

60 followers 21 following 190 posts

Cannabis marketer, artist, and entrepreneur navigating our floating rock. Founder of HighDef Studio and ASolid7 Designs. Sharing marketing insights, artistic endeavors, and entrepreneurial tidbits. Monthly Newsletter: https://highdef.studio/subscribe

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Steph | HighDef Studio @stephvrona.bsky.social · Jul 22

I got my first real newsletter subscriber today!

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Steph | HighDef Studio @stephvrona.bsky.social · 8h

Note to self: Perfect isn’t the goal - done is. Publish it, ship it, share it. Momentum > perfection. #entrepreneur #solopreneur

Steph | HighDef Studio @stephvrona.bsky.social · 2d

Running a loyalty program? Start with an audit: know your market, join competitor programs, compare rewards, track promos, and gather feedback. I’ve got 2 discounted audit spots left for $420 - DM to grab one. #loyaltyprograms #marketingops #retentionmarketing

Steph | HighDef Studio @stephvrona.bsky.social · 3d

If I don’t write it down, it doesn’t exist. Every task, idea, or follow-up lives in Notion. Why? So I stay focused. My brain’s for thinking - not storage. Trust your system, protect your momentum. #solopreneur

Steph | HighDef Studio @stephvrona.bsky.social · 7d

Dispensaries: If your team’s not looped into your loyalty strategy, it’s not launch-ready. Build in phases, train as you go, and get budtender buy-in early. The best programs are the ones your team can actually run. #retentionmarketing #loyaltyprograms

Steph | HighDef Studio @stephvrona.bsky.social · 9d

Quick reminder for solopreneurs + freelancers: You deserve to charge more. You’re not paid for time - you’re paid for results. Experience = efficiency, not lower value. Set your rate. Stick to it. No contract = no work. Protect your time. #freelancelife #solopreneur

Steph | HighDef Studio @stephvrona.bsky.social · 10d

Not everyone is your customer. Blanket deals won’t drive growth - smart segmentation will. Use your data to find who buys, what drives loyalty, and where value lives. Stop guessing. Start targeting. #retailmarketing #cannabismarketing

Steph | HighDef Studio @stephvrona.bsky.social · 14d

Quick sales might move product, but they don’t build loyalty. Educated customers spend more, return more often, and trust your brand. Teach them what matters and you’ll shift the convo from discounts to long-term value. #cannabismarketing #cannabiseducation

Steph | HighDef Studio @stephvrona.bsky.social · 16d

Budtenders hear what customers really want - are you listening? Retail feedback isn’t optional. Marketing should reflect what they want, not just what you like. Tune in or lose out. #cannabisretail #budtenders

Steph | HighDef Studio @stephvrona.bsky.social · 17d

Discounts can drive sales - but train customers to wait, and it’ll cost you. Smart promos have purpose, limits, and clear messaging. Track results. Train staff. Protect your margins and your brand. #cannabismarketing #cannabisretail

Steph | HighDef Studio @stephvrona.bsky.social · 21d

My retention programs work because I don’t guess - I segment by real buying behavior. Targeted offers = more repeat visits + bigger baskets. Know your audience. Talk to them. Listen. #retailmarketing #cannabisretail #customerretention

Steph | HighDef Studio @stephvrona.bsky.social · 23d

highdef.studio/product/clar...

Clarify Your Dispensary’s Market Position In 10 Steps | HighDef Studio

A structured 10-module course for dispensary marketers and retail teams to conduct market research, analyze competitors, and refine positioning to drive retention and revenue. PERSONAL USE LICENSE…

highdef.studio

Steph | HighDef Studio @stephvrona.bsky.social · 23d

Working on a loyalty program that actually works? My course, Clarify Your Dispensary’s Market Position in 10 Steps, is live. Built for busy retail teams. Practical, no fluff. Link’s in the thread - early bird pricing won’t last. #cannabismarketing

Steph | HighDef Studio @stephvrona.bsky.social · 24d

Retail + marketing can’t work in silos - especially in cannabis. Alignment around shared goals like revenue, engagement, and retention leads to stronger strategy and better results. Same team, same mission.

Steph | HighDef Studio @stephvrona.bsky.social · Sep 23

If your team can’t explain the goal or outcome of a campaign, it wasn’t marketing - it was noise. One-off promos, random texts, post-and-ghost? That’s activity, not strategy. And it won’t cut it. #cannabismarketing #cannabisindustry

Steph | HighDef Studio @stephvrona.bsky.social · Sep 22

Typical Monday: planning, admin, and back-to-back calls. Freelance life = juggling strategy + execution in tight blocks. Solopreneurs, what’s on your plate today?

Steph | HighDef Studio @stephvrona.bsky.social · Sep 18

Networking isn’t about selling - it’s about connection. Most of my work comes from referrals. Be consistent, show up, and build relationships. When you go the extra mile, remember: you’re doing it for YOU now. That freedom? Worth it.

Steph | HighDef Studio @stephvrona.bsky.social · Sep 16

Cannabis isn’t the same game it was a few years ago. Prices are down, competition is up. Want to stand out? Build trust, educate your customers, and stay flexible. It’s not just about product anymore - it’s about experience.

Steph | HighDef Studio @stephvrona.bsky.social · Sep 16

Thank you! I’m learning the cloudflare box has to load before the form submits. It’s still leaps and bounds better than Google recaptcha but I def want the experience to be easy for you! Def lmk if it’s still giving you issues? I will troubleshoot

Steph | HighDef Studio @stephvrona.bsky.social · Sep 15

The most important habit I was never taught: clear, focused communication.
Not because it sounds good - but because:
• It cuts through noise
• It drives action
• It respects your audience’s time
Pros get paid to do this well.
Are unclear habits holding you back?

Steph | HighDef Studio @stephvrona.bsky.social · Sep 11

No more building in silence - I’m bringing you along. HighDef Studio’s next chapter is here: client growth, digital products, a course, and more. Into cannabis marketing + ops? I’m launching a newsletter soon. Sign up to stay in the loop

Steph | HighDef Studio @stephvrona.bsky.social · Sep 9

highdef.studio/free-resourc...

highdef.studio

Steph | HighDef Studio @stephvrona.bsky.social · Sep 9

Random discounts? Nope. If you know my PLANT IT framework, grab the free Dispensary Discounts 101 guide. If you don’t - time to fix that. Everything you need’s at the link in the thread.

Steph | HighDef Studio @stephvrona.bsky.social · Sep 8

Running a retention program without data? You’re just guessing. Track key metrics - ticket size, visit freq, group deals - for smart segmentation + retargeting. Starts at the POS. Own your data, export it, protect it. Data = strategy.

Steph | HighDef Studio @stephvrona.bsky.social · Sep 4

highdef.studio/product/clar...

Clarify Your Dispensary’s Market Position In 10 Steps | HighDef Studio

A structured 10-module course for dispensary marketers and retail teams to conduct market research, analyze competitors, and refine positioning to drive retention and revenue. PERSONAL USE LICENSE…

highdef.studio

Steph | HighDef Studio @stephvrona.bsky.social · Sep 4

It’s here! After months of building, my course Clarify Your Dispensary’s Market Position in 10 Steps is live. It’s built to help cannabis retailers create loyalty strategies that actually work. Link in the thread! #dispensarymarketing #cannabisretail