Camping is definitely increasing in popularity in China if 千瓜's 2025 report on Xiaohongshu had "Parent and Child Camping" as a top keyword for the "Mother & Child" category.
One of the most popular shoe brands on 小红书 (Xiaohongshu/Rednote) over the past year is the Korean company MLB. As we can see from the pictures below, their products often have American baseball team logos.
The most searched for clothing & personal adornment brands on Xiaohongshu (Rednote) over the past year. Is the popularity of Chow Tai Fook related to larger trends in gold?
President Trump yesterday announced he wants 600,000 Chinese students to attend US schools, explaining how, without them, US colleges wouldn't be able to stay afloat.
I agree.
If you want your school or university to get ahead, please comment below.
Rednote (Xiaohongshu) continues to be the app for younger audiences. One would think that, as time passed, its users would get older. However, we actually saw the 18-24 age group increase while all others saw slight declines.
If you're interested in knowing more about Chagee, a tea company expanding in Southeast Asia and the USA, check out my podcast. I also talk about Starbucks and Luckin.
Milk tea brand Chagee (NASDAQ: CHA) has only 1 operational store in the US right now, located in Los Angeles. According to an article from two weeks ago, they plan on expanding to 10 by the end of the year.
As Xiaohongshu's interface shows more than one video to users, the user experience is different from Instagram or TikTok. Videos are competing for attention in a similar way to YouTube.
One way to stand out is by having a title in the thumbnail.
