Author | Lightnews

Shelley Walsh @shelleywalsh.bsky.social · 27d

1% of a trillion is ten billion. AI traffic is a bigger market than you think and is the future of Search. Like it or not.

The latest episode of IMHO asked principal SEO at Yoast and 30-year veteran Carolyn Shelby, Is AI Search overhyped?

Ray Grieselhuber: Focus On Human Behavior First, Not LLMs - IMHO

Shelley Walsh @shelleywalsh.bsky.social · Sep 18

Watch @raygrieselhuber.bsky.social on IMHO now:

youtu.be/sfCZoW1OvUM?...

Duane Forrester: How AI Might Be A Threat, But Not In The Way You Think - IMHO

Shelley Walsh @shelleywalsh.bsky.social · Sep 18

(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.

“Human behavior is the constant; experiences evolve.”

Watch the latest IMHO now

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Shelley Walsh @shelleywalsh.bsky.social · Aug 14

Watch @duaneforrester.bsky.social offer his IMHO:

youtu.be/9VxczZRLMQ4?...

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Shelley Walsh @shelleywalsh.bsky.social · Aug 14

AI's biggest threat to SEO isn't what you think.

I spoke to SEO Pioneer Duane Forrester to discuss the shift from traditional SEO and the impact on how SEO roles are changing and adapting.

Watch the full IMHO with Duane now, link in the comments 👇

Bill Hunt: What Has Changed With AI Search - IMHO

Shelley Walsh @shelleywalsh.bsky.social · Jul 31

Watch @billhunt3.bsky.social on IMHO:
youtu.be/UPCinf6puIw?...

www.youtube.com/watch?v=Nxlg...

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Shelley Walsh @shelleywalsh.bsky.social · Jul 31

SEO isn't broken. Your approach is.

And if anyone knows what they're talking about, it's Bill Hunt on the latest IMHO.

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Shelley Walsh @shelleywalsh.bsky.social · Jul 17

Stephen Kenwright - Brand Bias For Visibility in Search & LLMs - IMHO

www.youtube.com

Shelley Walsh @shelleywalsh.bsky.social · Jul 17

Google favours brands because users trust brands. It's a basic primal survival instinct to connect with what you recognise

I talk to Stephen Kenwright about how brand bias influences visibility in both Google Search and AI-driven platforms like LLMs

Link to video below👇

Cindy Krum: Search, AI Mode & Trust In SERPs - IMHO

Shelley Walsh @shelleywalsh.bsky.social · Jun 26

Cindy Krum offers her IMHO:
www.youtube.com/watch?v=Kj7l...

www.youtube.com

Jill Whalen SEO Pioneers (The History of SEO)

Shelley Walsh @shelleywalsh.bsky.social · Jun 26

I spoke to Cindy Krum about her theory that Google might merge AI Overviews, Discover, and international results to build the next-gen search engine.

“The future of search is understanding the entire journey, not just the keyword or the query.” Cindy Krum

Watch the new IMHO

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Shelley Walsh @shelleywalsh.bsky.social · Jun 23

Jill Whalen leaves behind a legacy as a trailblazer in the early industry when she pioneered the 'white hat' approach to SEO and succeeded against the 'not-so-white-hats' of the time.

I spoke to her 2 years ago as part of the SEO Pioneers series

#jillwhalen #seopioneer

youtu.be/DD5D5YtUdWY?...

Barry Adams: The Issues With LLM Answers - IMHO

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Shelley Walsh @shelleywalsh.bsky.social · Jun 19

youtu.be/aClYi_NAf2E?...

Barry Adams: The Issues With LLM Answers - IMHO

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Shelley Walsh @shelleywalsh.bsky.social · Jun 19

Not long ago, news publishers survived by moving offline to online. With Google clicks in freefall, news publishers face threats to survival yet again.

I've seen publishing change A LOT over 25 years.

Watch me speak to Barry Adams about what publishers can do to survive 👇

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Shelley Walsh @shelleywalsh.bsky.social · Jun 12

It was Chris. Really good talks from Stephen K and then the panel of all 3

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Shelley Walsh @shelleywalsh.bsky.social · Jun 12

Steve pushed this out through their mailing list and on social. I tried to circulate locally though a few Leeds lists. Sorry you didn't hear about it.

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Shelley Walsh @shelleywalsh.bsky.social · Jun 12

Watch @polemicdigital.com on IMHO
www.youtube.com/watch?v=aClY...

John Shehata: Google Discover, AI and Publishers - IMHO

www.youtube.com

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Shelley Walsh @shelleywalsh.bsky.social · Jun 12

Barry Adams has strong views on LLM hallucinations and what the industry needs to understand about AI's limitations.

“They’re not intelligent. They’re just very advanced word predictors”

I spoke to him for IMHO in the latest episode – link in the comments to watch now 👇

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Shelley Walsh @shelleywalsh.bsky.social · Jun 12

In Leeds, we're blessed with world class talent in striking distance. At the @sistrix.com local Leeds event we were spoiled with 3 of the best.

Good to see @alexmoss.bsky.social @nicholastott.bsky.social @jono.id @stephenkenwright.co.uk @malcolmslade.bsky.social

Thank you Steve Paine

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Shelley Walsh @shelleywalsh.bsky.social · May 29

Watch now: youtu.be/Leh4r23sj6w?...

Shelley Walsh @shelleywalsh.bsky.social · May 29

John Shehata gave me his opinion on Discover, AI Mode and what this all means for publishers as their traffic disappears

"In the new world we will get less traffic. So for publishers that solely depend on traffic, this is going to be a problem." John Shehata

Video below 👇

Kevin Indig: How Users Interact With AIO - IMHO

Shelley Walsh @shelleywalsh.bsky.social · May 20

Barry Adams for IMHO just recorded and will be live in a few weeks.

One of my favourite humans with so much to say.

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Shelley Walsh @shelleywalsh.bsky.social · May 15

ICYMI. This is the 1st study into how users are checking out AIO and it threw up some surprising insights

Watch my interview with Kevin about his findings, link in the comments

Shelley Walsh @shelleywalsh.bsky.social · May 12

Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.

“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO

Link to video below 👇

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Shelley Walsh @shelleywalsh.bsky.social · May 12

Watch @kevin-indig.bsky.social now talk about how users interact with AIO

“The longer someone spends with AIO content, the more they trust it. We saw a clear correlation.” Kevin Indig, IMHO

youtu.be/nFkM9Cy2mcg?...