Author | Lightnews

Ann Smarty @seosmarty.bsky.social · 8d

The Dangers of Reddit: If You Cannot Beat it, Lead it open.substack.com/pub/annsmart...

Ann Smarty @seosmarty.bsky.social · 29d

Google Chrome’s AI Integration: AI Mode in the URL Bar + Follow-up Questions open.substack.com/pub/annsmart...

Ann Smarty @seosmarty.bsky.social · Aug 20

SEO vs GEO: Are These Really the Same Strategy? open.substack.com/pub/annsmart...

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Ann Smarty @seosmarty.bsky.social · Aug 6

ChatGPT Using Google’s Index: SEO Is Back :)))
www.annsmarty.com/p/chatgpt-us...

ChatGPT Using Google’s Index: SEO Is Back :)))

SEO is back without ever going anywhere :)

www.annsmarty.com

Ann Smarty @seosmarty.bsky.social · Aug 5

Is it just me or is AI technology making a step back to traditional search, little by little?

Anyway, SEO is alive and strong, go back to your spreadsheets :)

www.linkedin.com/pulse/chatgp...

ChatGPT Using Google’s Index: SEO Is Back :)))

ChatGPT used to rely on Bing and its internal search functionality to find sources. There have been multiple tests over the past two weeks showing that ChatGPT may have silently started using Google s...

www.linkedin.com

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Reposted by Ann Smarty

Brett Tabke @btabke.bsky.social · Jul 22

AI-driven search is dicing queries into multiple sub-questions, nicknamed "query fan-out". It's not just about optimizing for AI snippets anymore. Details in this great post by Ann Smarty @seosmarty.bsky.social

www.searchengineworld.com/fan-out-tech...

#SEO #AIsearch #QueryFanOut #backlinks

Fan-Out Technique: More Than “Optimizing for AI”

LLM-based platforms generate AI answers by running several queries across their training data. If they don’t have enough confidence in an answer, they will al

www.searchengineworld.com

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Ann Smarty @seosmarty.bsky.social · Jul 30

Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts
www.annsmarty.com/p/reddit-as-...

Reddit as a Getaway to Google Search (and ChatGPT): Do’s and Don’ts

Yes, Reddit ranks in Google. Yes, it is cited by ChatGPT and AI Mode, and yes, it is ok to ride that wave IF YOU DO IT RIGHT!

www.annsmarty.com

Ann Smarty @seosmarty.bsky.social · Jun 20

How to Do Reddit Marketing without Making Enemies
www.annsmarty.com/p/how-to-do-...

How to Do Reddit Marketing without Making Enemies

Reddit marketing is hard but so much worth it!

www.annsmarty.com

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Ann Smarty @seosmarty.bsky.social · Jun 19

Answer Optimization (spoiler: OVER-OPTIMIZATION in this case) and "chunking" in practice (spoiler: IT WORKS!) You know that AI Mode highlights the part it pulls as an answer, right?

Well, here's the paragraph that made it reference a page for my query "Best local SEO experts..." Kinda stupid, no?

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Reposted by Ann Smarty

Inspire To Thrive @inspiretothrive.bsky.social · Jun 18

Updated Post!

Generative AI is no longer a new, trending toy everyone is excited about. It’s part of our lives.

We all use one or more AI platforms (like ChatGPT, Perplexity, or Claudia) for problem-solving and productivity.

via @seosmarty.bsky.social

inspiretothrive.com/ai-chatgpt/

ChatGPT AI Writer: 6 Ways To Update & Repackage Old Content

Learn how to maximize the potential of the AI chatGPT writing technology for your blog. Utilize AI tech to drive blogging productivity.

inspiretothrive.com

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Ann Smarty @seosmarty.bsky.social · Jun 11

When people are questioning an increase in Google searches year over year...

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Ann Smarty @seosmarty.bsky.social · Jun 11

GOOGLE and CHATGPT BOTH picked Reddit (arguably the angriest place) as the major data source.

Reddit now controls all the narrative around brands & that narrative is unlikely to be kind or positive.

Good time to provide Reddit marketing services (which we do 😎😎 at @smartymarketing.bsky.social )

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Ann Smarty @seosmarty.bsky.social · Jun 9

Source @seroundtable.bsky.social -> www.seroundtable.com/google-ai-mo...

Google AI Mode Will Be Incorporated Into Web Search Overtime

Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google wi...

www.seroundtable.com

Ann Smarty @seosmarty.bsky.social · Jun 9

I watched that interview but I don't think it sounded that straightforward... (1) they were not going to make AI Mode a default tab (yet) and (2) they are going to integrate its better performing features into the main tab (which sounded like they were going to improve existing AI Overviews)...

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Ann Smarty @seosmarty.bsky.social · Jun 5

AND YET, according to our research *almost 90% of businesses* are not doing anything on Reddit, citing a lack of understanding of the platform as the main reason (which is totally understandable! I am lucky to have a team that has been heavily into Reddit marketing for 12+ years.)

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Ann Smarty @seosmarty.bsky.social · Jun 5

It ranks for 1.8 MILLION queries containing “reviews”, according to Semrush (most of these are branded) *directly influencing buying decisions at the very bottom of the funnel*

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Ann Smarty @seosmarty.bsky.social · Jun 5

REDDIT IS THE TOP CITED SOURCE!!!

- #6 top ranking website in Google search WORLDWIDE => visibility in AI mode and Gemini, obviously.
- #2 cited site in ChatGPT (right after Wikipedia) 👇

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Ann Smarty @seosmarty.bsky.social · Jun 2

I mean, it's actually a quote. They literally have "PageRank" in the email subject.. Let's ask them?

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Ann Smarty @seosmarty.bsky.social · Jun 1

Source: www.searchengineworld.com/fresh-doc-du...

Fresh Doc Dump: PageRank, Navboost, and RankEmbed: DOJ Papers Outline Google’s Stack

Google’s own court-filed slide deck just spilled more tea on Navboost, and the details punch a few holes in years of SEO guesswork. The newly released trove goes further, mapping more than 100 raw si...

www.searchengineworld.com

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Ann Smarty @seosmarty.bsky.social · Jun 1

🤝

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Ann Smarty @seosmarty.bsky.social · Jun 1

In case you missed it: Gemini (and consequently AI Mode) IS BEING TRAINED by Google's traditional search signals (cough, *PageRank*)

Talk about the death of link building or SEO 😎

/weekend reading

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Ann Smarty @seosmarty.bsky.social · May 30

More details: www.annsmarty.com/p/googles-ai...

Google's AI Mode & SEO, Demystified (No Buzzwords)

Here's your clear, jargon-free explanation of what's going on with Google, AI and SEO

www.annsmarty.com

Ann Smarty @seosmarty.bsky.social · May 30

OK, SEO is changing but not as dramatically as someone wants you to believe, and not for the first time in its history too.

Some tactics we've been talking about for YEARS become unavoidable, and it's better to change priorities now (or better yesterday) to remain findable

#aimode #aisearch

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Ann Smarty @seosmarty.bsky.social · May 29

Prove me wrong 😎

Ann Smarty @seosmarty.bsky.social · May 27

Here's more on this: www.linkedin.com/pulse/google...

Google’s AI Mode and The Future of Online Marketing (& SEO)

Google announced its AI Mode is going public to US users, which, judging from the history of AI Overviews, means it will soon be a global feature. Today, I’ll explain what AI Mode is and what it means...

www.linkedin.com