Lightnews — Scholar-powered news

r.World Reuse @rworldreuse.bsky.social · 2d

Chappell Roan drew 80K fans to the Rose Bowl last weekend - and reuse took center stage.

With r.World cups replacing tens of thousands of single-use plastics, we showed what’s possible.

Thank you to Goldenvoice, AEG, Chappell Roan, and every fan!

#ReuseRevolution #ChappellRoan #RoseBowl

1

r.World Reuse @rworldreuse.bsky.social · 12d

Big plays for reuse in sports:
🏀🏒 Crypto Arena: Reuse at every Lakers, Sparks & Kings game
🏈 UC Berkeley: First US football stadium to go all-in on reuse
⚾ St Paul Saints: First reuse in MiLB

Join the #ReuseRevolution → let’s make reuse the norm in sports. #GreenSportsDay

r.World Reuse @rworldreuse.bsky.social · 12d

It’s #GreenSportsDay, and reuse is changing the game.

r.World is partnering with teams, leagues, and venues to prove that reuse belongs in sports.

🏟️ 19M+ single-use items kept out of landfills

Fans return. Venues lead. Reuse wins.

#CircularEconomy #SportsSustainability

1

r.World Reuse @rworldreuse.bsky.social · 15d

Sustainability leader @joshdorfman.bsky.social recently highlighted r.World and Crypto Arena for making reuse the default operating system.

It builds on his convo last spring with our CEO Michael Martin on Supercool—diving into reuse, green touring, and systems change:
🔗 youtu.be/x0pN3Rn4wfA?...

2

r.World Reuse @rworldreuse.bsky.social · 19d

From the Bay to the Beat 🎶 — Portola Festival went big on music and on reuse.

Fans kept tens of thousands of cups out of the landfill by returning them.

💛 Huge thanks to Portola Festival, Goldenvoice, AEG, the artists, and fans for showing that live music can be zero waste. #reuserevolution

1

r.World Reuse @rworldreuse.bsky.social · Sep 16

Cal Memorial Stadium = 1st US Football stadium to go ALL-IN on reuse.

🐻 From Oski holding his r.World cup ➡️ to fans returning every cup, reuse is now part of Cal’s game day culture.

Season 2 is here—and Cal is leading the way for sports sustainability.
Go Bears! 🔥💛

#GreenSports #CollegeFootball

1

r.World Reuse @rworldreuse.bsky.social · Sep 12

Huge thank you to the speakers, audience & VenuesNow team 🙌
Reuse is the future of sports, venues & live events — let’s keep the conversation going. Connect with us to learn how 💛
#SustainableVenues #CircularEconomy

r.World Reuse @rworldreuse.bsky.social · Sep 12

This week at #VenuesNow25, reuse took center stage 🌎
r.World CEO Michael Martin joined leaders from Oak View Group, Moody Center, UBS Arena, SOAP2O & the Miami HEAT to unpack how venues can tackle waste & move beyond single-use. #ReuseRevolution

1 1

r.World Reuse @rworldreuse.bsky.social · Aug 29

That’s a wrap! Excelsior Concerts in the Commons closed another summer strong: Tens of thousands of single-use cups diverted from MN landfills & 10,000 lakes. Thanks to Excelsior Rotary, volunteers, bands & fans for proving reuse is fun. 💛 See you in 2026! #ReuseRevolution

r.World Reuse @rworldreuse.bsky.social · Aug 21

Our first Fair Reuse Program is in the books! 🙌 At the Arlington County Fair, reusable cups replaced thousands of disposables in the beer garden.

With 1,700+ US fairs every year, just imagine the impact if reuse became the norm. Let’s build it together 💛 #ReuseRevolution #FairSeason

r.World Reuse @rworldreuse.bsky.social · Aug 15

Reuse isn’t just about cutting waste. It’s about cutting costs, creating jobs, and happy fans.

Michael Martin, r.World CEO, shares how the shift away from single-use can save a venue $400K+/year and win over the 81% of attendees who value sustainability.

www.specialevents.com/sustainabili...

The Future of Event Sustainability: The Smart Economics of Reuse Solutions

www.specialevents.com

r.World Reuse @rworldreuse.bsky.social · Aug 12

Read more about Mac: news.pollstar.com/2025/08/11/2...

2025 Impact NextGen Honoree: Mac Sellars - Pollstar News

MAC SELLARSStrategy & Innovation Lead r.World

news.pollstar.com

r.World Reuse @rworldreuse.bsky.social · Aug 12

🎉 Huge congrats to Mac Sellars, r.World’s Strategy & Innovation Lead, a Pollstar 2025 Impact: NextGen honoree! Since 2021, he’s driven tech, partnerships & processes that cut single-use waste.

📖 Link in comments.
#rWorld #ImpactNextGen #NextGen2025

1

r.World Reuse @rworldreuse.bsky.social · Aug 11

85,000 fans. Tens of thousands of r.World cups returned. One future: reuse.

Shoutout to ‪@trellisgroup.bsky.social‬’s Morganne Sigismonti for joining us at #VansWarpedTour Long Beach and capturing the real work—and real opportunity—of scaling reuse at massive festivals.

#rWorld #ReuseRevolution

r.World Reuse @rworldreuse.bsky.social · Aug 5

www.triplepundit.com/story/2025/r...

Rhythms of Change: A More Sustainable Future for Music Festivals

Goldenvoice, the company behind music venues and festivals like Coachella, Stagecoach and Cali Vibes, is working to lighten up festivals’ environmental footprints. That includes donating more than 500...

www.triplepundit.com

r.World Reuse @rworldreuse.bsky.social · Aug 5

Festivals are more than music—they’re a chance to eliminate single-use waste.

AEG + Goldenvoice are embracing reuse with r.World: Less waste. Lower costs. Happier fans.

This is what progress looks like. Read more #linkincomments
#rWorld #Reuse #SustainableEvents #CircularEconomy

1

r.World Reuse @rworldreuse.bsky.social · Aug 1

Reuse is growing fast—but global standards are key to making it work everywhere.

r.World is proud to be one of the leading experts helping build the future of reuse.

Read more from PR3’s Amy Larkin @EconomistImpact:
🔗 impact.economist.com/sustainabili...
#rWorld #ReuseRevolution #CircularEconomy

Designing the un-throwaway world

impact.economist.com

1

r.World Reuse @rworldreuse.bsky.social · Jul 30

This isn’t just any cup—it can be used hundreds of times, eliminating single-use waste at events. Reuse. Return. Repeat.

Big thanks to @ashleyxdeee for calling it the coolest part of @vanswarpedtour.bsky.social‬ in Long Beach!

#rWorld #Reuse #PlanetFriendlyFests #Sustainability

r.World Reuse @rworldreuse.bsky.social · Jul 24

Reuse is back on tour with @vanswarpedtour.bsky.social‬!

This weekend: Long Beach.
Last month: DC fans crushed it—returning cups, cutting single-use waste, and keeping the scene clean.

🎥 Watch how reuse rocked the fest

#rWorld #ReuseRevolution #VansWarpedTour #SustainableEvents

r.World Reuse @rworldreuse.bsky.social · Jul 9

Read the full piece (free link): wapo.st/4evPP1d

‘Please return me.’ Reusable cups are replacing recycling at concerts.

As single-use plastic piles up in landfills and pollutes oceans, event spaces are turning to food packaging that can be washed and reused hundreds of times.

wapo.st

r.World Reuse @rworldreuse.bsky.social · Jul 9

The Washington Post just highlighted how r.World is driving the reuse revolution—helping stadiums and venues cut waste and reduce costs by up to 50%.

“The number of people we’re touching every day with reuse—it’s huge.”

This shift is real, and it’s gaining speed.

📎 Link in comments.

1

r.World Reuse @rworldreuse.bsky.social · Jul 2

r.World went from washing 100,000 cups in 2021 to over 12 million in 2024. That’s a 11,900% increase.

Reusable systems are scaling—and fans are making it work.

This isn’t a pilot. It’s a movement.

#Reuse #CircularEconomy #ClimateAction #ImpactAtScale

2

r.World Reuse @rworldreuse.bsky.social · Jul 2

“Ugly cups” for the win. 😎♻️ @washingtonpost featured the rapid growth of the reuse movement led by r.World.

r.World’s reuse program with IMP + Merriweather Post Pavilion - where returned cups are cutting event waste in half.
📖 wapo.st/4evPP1d
#rWorld #Reuse #Sustainability

‘Please return me.’ Reusable cups are replacing recycling at concerts.

As single-use plastic piles up in landfills and pollutes oceans, event spaces are turning to food packaging that can be washed and reused hundreds of times.

wapo.st

2 1 2

r.World Reuse @rworldreuse.bsky.social · Jun 27

By cutting down single-use waste in real time, Cali Vibes showed other festivals what leadership in sustainability looks like.

Big thanks to Goldenvoice, AEG, the artists, and every fan who made reuse part of the weekend. 🌱

r.World Reuse @rworldreuse.bsky.social · Jun 27

50K+ fans, tens of thousands of r.World cups returned at Cali Vibes—and a huge step forward in showing how reuse can scale at live events.

#CaliVibes2025 #rWorld #ReuseRevolution #GreenVibesOnly #SustainableFestivals

1