Rockstar CMO
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rockstarcmo.com
Rockstar CMO
@rockstarcmo.com
B2B advisory firm helping tech companies rock their ART (Awareness, Revenue, and Trust), we asked, "Does the world need another f'in' marketing podcast, the world said no, but we did one anyway - broadcast here - real person - @iantruscott.me
Does the world need another f'in' buyer's journey? No? well @iantruscott.me did one anyway - come get AMPED - rockstarcmo.com/get-your-buy...
Get Your Buyers AMPED with our Customer Journey - Rockstar CMO®
Share on FacebookShare on TwitterShare on LinkedInShare on Email In a couple of podcast episodes, […]
rockstarcmo.com
January 24, 2025 at 6:02 PM
🎙 D-R-O-P-P-E-D-! -> The Rose and Rockstar: Our virtual bar gets its own show - but what hasn't changed is that @robertrose.me shares a fantastic cocktail while he and @iantruscott.me take a little more time to chat about a marketing topic for the week....
rockstarcmo.com/1-the-rose-r...
1: The Rose & Rockstar: Connecting through Nostalgia and Tribes - Rockstar CMO®
Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.
rockstarcmo.com
January 11, 2025 at 3:45 PM
Latest newsletter - did you know Bono loves an OKR? beat.beehiiv.com/p/new-years-...
New Years Day
Yes, Bono loves OKRs
beat.beehiiv.com
December 31, 2024 at 10:25 AM
On the podcast today - t'is the season for generously sharing rockstar marketing advice and some holiday cocktail cheer from @dshiao.bsky.social & @robertrose.me - and you might love it, actually.

rockstarcmo.com/249-the-denn...
249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode - Rockstar CMO®
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
rockstarcmo.com
December 21, 2024 at 4:52 PM
This week's newsletter - a bit of D Train and differentiation - You're the One for Me! beat.beehiiv.com/p/you-re-the...
You're the One for Me
Personas and finding the one for you...
beat.beehiiv.com
December 17, 2024 at 5:31 PM
This dropped yesterday - two chats with our friends at The Content Advisory (or is it? 🤔 ), Cathy McKnight (not here, I don't think) and @robertrose.me. Plus, the JOY of posting a link directly to the show notes and all the good stuff instead of algorithm shenanigans. rockstarcmo.com/248-the-5-ds...
248: The 5 D’s of Personas and Valuable Friction Episode - Rockstar CMO®
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.
rockstarcmo.com
December 15, 2024 at 9:53 PM
This week in the newsletter - he's got a brand new car that looks like a Jaguar... and what B2B marketers can learn from all of this - beat.beehiiv.com/p/buck-rogers
Buck Rogers
He’s got a brand new car // Looks like a Jaguar
beat.beehiiv.com
November 29, 2024 at 5:01 PM
Our email newsletter dropped yesterday - it's weekly, hosted on @beehiiv.bsky.social and written by @iantruscott.bsky.social - the subject line is always a song title (email best practice be damned!) - Guess what the topic is this week? beat.beehiiv.com/p/mr-bluesky
Mr Bluesky
Yep, I went there.
beat.beehiiv.com
November 19, 2024 at 11:21 AM
Hello Houston! What better way to introduce ourselves than sharing our latest podcast drop? It's been 245 episodes, almost 5 years and while we are not rockstars, we intend to inspire the rockstar marketer in you....

rockstarcmo.com/244-the-four...
244: The Four Takes on Privacy and Relevancy Episode - Rockstar CMO®
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
rockstarcmo.com
November 16, 2024 at 2:45 PM