Author | Lightnews

Rob McKay 🦘 @robgmckay.bsky.social · 3d

🎤 #PlayOnPod Drop!🎧

Just in time for the weekend. We cover:
🏉 NitroCadmiumDicarbonic
🏉 The offside matrix
🏉 Hands. Or Hans?
🏉 Balls. In or out?

And so much more.

#BestSeatInTheHouse
#Rugby
#AussieRugby
#RugbyForGood

See 🔗⬇
shows.acast.com/focus-is-on-...

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Rob McKay 🦘 @robgmckay.bsky.social · 3d

There's nothing to be afraid of - just pick up the phone.

Truck Ads Australia @truckads.bsky.social · 3d

🎃

If you're all sorted for the summer - Happy Halloween!

If not, there's still time.

📞 18000TRUCK

#OOH
#TruckAds
#TruckBacks
#Advertising
#Branding
#Marketing
#DeliveringYourMessageOnRoad

Rob McKay 🦘 @robgmckay.bsky.social · 8d

#PlayOnPod
#BestSeatInTheHouse
#Rugby
#AussieRugby
#RugbyForGood

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See 🔗⬇
buff.ly/8MbTBDo

Scrum Feed & Autumn Appointments | Play On : the rugby referee podcast

Life as a Rugby Union Referee

buff.ly

Rob McKay 🦘 @robgmckay.bsky.social · 8d

🎤 #PlayOnPod Drop!🎧

Rugby pods have been a bit thin on the ground this week, but fear not, we've got you covered.

Everyone is back on deck in time for awards season, a massive tranche of appointments far and wide and some adroit insights into trends and developments.

What's not to like?

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Rob McKay 🦘 @robgmckay.bsky.social · 10d

Truth in advertising.

Truck Ads Australia @truckads.bsky.social · 10d

There's some good news and there's some bad news.

▶️ The good news: it's only two months until Christmas.
▶️ The bad news: it's only two months until Christmas!!!
▶️ The good news: there's still time to get your message on road for the summer season.

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Rob McKay 🦘 @robgmckay.bsky.social · 17d

Impact✅
Immediacy✅
Longevity✅

Truck Ads Australia @truckads.bsky.social · 17d

76.5%

That's #DOOH's latest share of total #OOH net revenue.

Which means classic OOH is becoming scarcer.

So where to turn when you want long term, unchangeable on road branding?

#TruckAds
#TruckBacks
#Advertising
#Branding
#Marketing
#DeliveringYourMessageOnRoad

Rob McKay 🦘 @robgmckay.bsky.social · 17d

❤️❤️❤️ your waratahs! ✅✅✅

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Rob McKay 🦘 @robgmckay.bsky.social · 18d

#BestSeatInTheHouse
#Rugby
#AussieRugby
#BritishandIrishLions
#RugbyForGood

See 🔗⬇
shows.acast.com/focus-is-on-...

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Player Load Guidelines + Spirit Of The Game | Play On : the rugby referee podcast

Life as a Rugby Union Referee

shows.acast.com

Rob McKay 🦘 @robgmckay.bsky.social · 18d

ICYMI - 🎤 #PlayOnPod Drop!🎧

It may be a (relatively) quiet week in our rugby world, but we still found plenty to chat about, including:
🏉 Player load guidelines
🏉 Can you believe what these referees did?
🏉 A listener question about seatbelt tackles
🏉 The final round of The Rugby Championship

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Rob McKay 🦘 @robgmckay.bsky.social · 20d

Ah-ha! You learn something new every day - I didn't know Cairns had other colours, which is why I was confused.

She looks delightful fun.

Summer cut Stig sends licks and sniffs.

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Rob McKay 🦘 @robgmckay.bsky.social · 21d

A warm welcome to Morag! She looks like loads of fun - perhaps she will chase rabbits instead of chooks!

I couldn't quite ID the breed, though - do tell.

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Rob McKay 🦘 @robgmckay.bsky.social · 21d

A very good point and an even better question.

Truck Ads Australia @truckads.bsky.social · 24d

As travellers return home from school holidays, often journeying through regional Australia, consider this fact. 👀

Is your media reaching regional areas?

#OOH
#TruckAds
#TruckBacks
#Advertising
#Branding
#Marketing
#DeliveringYourMessageOnRoad

Rob McKay 🦘 @robgmckay.bsky.social · 21d

For some reason, I haven't been seeing your posts in my timeline until a couple of days ago and then voila! Ducklings and now puppies! ❤️

Please tell me the puppy story!

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Rob McKay 🦘 @robgmckay.bsky.social · 25d

I see what they did there.

Truck Ads Australia @truckads.bsky.social · 25d

Tip of the hat to the #specsaversau team.

✅ The biggest #OOH site in the country
✅ Unmistakeable creative
✅ Being bold

Bravo!

#TruckAds
#TruckBacks
#Advertising
#Branding
#Marketing
#DeliveringYourMessageOnRoad
@specsaversaustralia

Rob McKay 🦘 @robgmckay.bsky.social · Oct 4

@playrugbyau
@SanzarTRC
@jmac_ref
@nathjwilliamson.bsky.social
@unionargentina
@nzrugby
@AllBlacks
@BlackFerns
@wallabies
@WallaroosRugby
@femathproject
#RugbyForGood
@EnglandRugby
@RugbyCanada
@FranceRugby
@Hugh_96
@premrugby

See 🔗⬇
buff.ly/ba9zh4k

Women’s Rugby World Cup Final & Goal Line Drop Outs | Play On : the rugby referee podcast

Life as a Rugby Union Referee

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Rob McKay 🦘 @robgmckay.bsky.social · Oct 4

🎤 #PlayOnPod Drop!🎧

Perfect weekend listening

#RWC2025 wrap ✅
#Bledisloe & #TheRugbyChampionship action ✅
The English "PREM" kicks off ✅
Plus some of the usual mischief ✅

#BestSeatInTheHouse
#Rugby
#AussieRugby
@WorldRugby
@worldrugbymedia
@rugbyworldcup
@rugbycomau

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 26

🏉Player of the Year nominations
🏉A cracking captain chat
🏉A challenging law question

#BestSeatInTheHouse
#Rugby
#AussieRugby
#RWC2025
@nathjwilliamson.bsky.social
#RugbyForGood

See 🔗⬇
buff.ly/BEZViWH

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Women’s Rugby World Cup - Semis Review | Play On : the rugby referee podcast

Life as a Rugby Union Referee

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 26

🎤 #PlayOnPod Drop!🎧

Just in time for a HUGE weekend of rugby action, we set the scene on and off the field. Snippets include:
🏉The mere matter of a @rugbyworldcup final
🏉Grim news from the ACT
🏉More stats (can there ever be too much?)
🏉WXV updates

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 25

🎤 #PlayOnPod Drop!🎧
ICYMI...
⭐Crochet whistles
⭐#RWC2025 stats
⭐Captaincy
⭐Sanctions
⭐Our usual round-ups

#PlayOnPod
#BestSeatInTheHouse
#Rugby
#AussieRugby

See 🔗⬇
shows.acast.com/focus-is-on-...

Rob McKay 🦘 @robgmckay.bsky.social · Sep 17

You can learn more about each of them:
➡ Ella: Season 2, Episode 32
➡ Maggie: Season 2, Episode 28-29
➡ Rachel: Season 2, Episode 4

#BestSeatInTheHouse
#Rugby
#AussieRugby
@worldrugbymedia
#RWC2025
@rugbycomau
@nzrugby
@maggie_seeoh

See 🔗⬇
buff.ly/CnpFDHB

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 17

Congratulations to all the @worldrugby match officials appointed to this weekend's semifinals of the @rugbyworldcup.

A special shout-out to the friends of the #PlayOnPod, Ella Goldsmith, Maggie Cogger-Orr and Rachel Horton, all of whom feature. Congratulations to you all.

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 12

#PlayOnPod
#BestSeatInTheHouse
#Rugby
#AussieRugby
#RWC2025
@nathjwilliamson.bsky.social
@seanny202.bsky.social
#RugbyForGood

See 🔗⬇
buff.ly/iajWNy8

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Women’s Rugby World Cup Stats- Week 3 + FK to PK at Scrum | Play On : the rugby referee podcast

Life as a Rugby Union Referee

buff.ly

Rob McKay 🦘 @robgmckay.bsky.social · Sep 12

🎤 #PlayOnPod Drop!🎧

⭐ #RugbyWorldCup action aplenty
⭐ Many a Testing moment for MOs
⭐ Awesome @rugbyworldcup stats
⭐ 2 x Golden Whistles + Law(s) of the Week
⭐ TRC chat
⭐ Hat tip to the @StanSportAU team
⭐ Grand Finals

All in time for the weekend.

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 4

Get your ears around it!

#BestSeatInTheHouse
#Rugby
#AussieRugby
#RWC2025
@nathjwilliamson.bsky.social
#RugbyForGood

See 🔗⬇
buff.ly/F7TH8KX

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Finals Season & Women’s Rugby World Cup- Week 2 | Play On : the rugby referee podcast

Life as a Rugby Union Referee

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Rob McKay 🦘 @robgmckay.bsky.social · Sep 4

🎤 #PlayOnPod Drop!🎧

Another HUGE week of rugby, including:
➡ Round 2 of @rugbyworldcup action
➡ Finals footy everywhere
➡ Carton orange (& carton marron?)
➡ Clarifying a clarification (or when is simultaneous not simultaneous?)
➡ The Kid, Baba, Burkey, Whits...

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