Roger Darnell
LightNews LightNews
banner
rkdarnell.bsky.social
Roger Darnell
@rkdarnell.bsky.social
72 followers 79 following 89 posts
Author, publisher, PR consultant, producer, and career guide collaborating with illustrious luminaries every day. UCF Film+TV. DM rd(at)darnellworks.com
Posts Replies Media Videos
Pinned
rkdarnell.bsky.social
Roger Darnell @rkdarnell.bsky.social · 24d
Ready to acquire new skills, expand horizons, and have some serious fun? 👋🎇

Check out DWA’s Ultimate #Events Calendar for December: 60+ inspiring + festive gatherings (many are #virtual) pop soon! up.darnellworks.com

Please DM feedback, ideas, and tips. Let’s go?

📸: Clark Van Der Beken | Unsplash
Photo by Clark Van Der Beken showing lifeguard stand on Miami’s South Beach with a plane in the background. Captured with Apple iPhone 11 Pro and published on Unsplash on 13 March 2022.
rkdarnell.bsky.social
Together with my family, I am especially thankful to my client companies Cutters Studios, Fivestone Studios, Hyperquake, and Sally Spiegel for their leadership and help in supporting BeLoved Asheville, Feeding America, and Gobble Gobble Give. 🙏🥂
With its proven expertise in developing highly successful marketing, PR, and media strategies, The Darnell Works Agency is the go-to PR firm for bold business leaders and their organizations. Offering unmatched writing talent and inside-media expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency's collaborations with leading business executives and media luminaries continue soaring to new heights.
December 19, 2025 at 2:42 PM
rkdarnell.bsky.social
Giving season: Give ❤️ #LOVE

Each and every displaced person we see reminds us of the ruthless injustice of homelessness. Today we recognize National Homeless Persons’ Memorial Day, and shine light on some of the phenomenal community efforts helping those in need. Learn more: up.darnellworks.com
On the first day of winter and the longest night of the year, people in our communities will die without a home. Each Dec. 21, we gather for Homeless Persons’ Memorial Day to memorialize and honor our family, friends, patients/clients, and community members who experienced the injustice of homelessness. The National Health Care for the Homeless Council is the premier national organization working at the nexus of homelessness and health care. Grounded in human rights and social justice, the NHCHC mission is to build an equitable, high-quality health care system through training, research, and advocacy in the movement to end homelessness.
December 17, 2025 at 2:36 PM
rkdarnell.bsky.social
Merry Boxmas, cats! Congrats to Bella and Fivestone Studios for contributing to this cheeky campaign for Whisker’s Cardboard Box Pro, hailed as the single greatest Christmas gift ... for #cats. Worth noting: The $899 box contains a Litter-Robot 5. 😅 www.youtube.com/watch?v=-AKJ...
Introducing Cardboard Box Pro | The gift that checks all your cat’s boxes.
YouTube video by Litter-Robot
www.youtube.com
December 12, 2025 at 2:53 PM
rkdarnell.bsky.social
ICYMI: KitchenAid “Love the Racks” earns Best of Show and 2x Gold Awards (for Online Ads and Creative Copywriting) in 2025 In-House Creativity Awards. Congratulations to everyone involved in bringing home these honors, a 2025 Cannes Lion Award, and scoring 20 million views on YouTube.
KitchenAid - Love the Racks (Case Study) | Campaign
YouTube video by Campaign Unpacked
www.youtube.com
December 5, 2025 at 6:25 PM
rkdarnell.bsky.social
Take your best shot on Dec. 2, Giving Tuesday: up.darnellworks.com

#GivingTuesday is a global movement unleashing the power of radical generosity to transform communities and the Earth. December 2, 2025, and every day.

#unselfie #universalpositive
GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States. It is touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world.”
November 28, 2025 at 3:26 PM
rkdarnell.bsky.social
Latest edition of my free Big Ups newsletter publishes today: “Living gratefully”

Subs: 😊 rkdarnell.com

📸: Gratisography via Pexels

#gratitude #wellbeing #psychology
November 27, 2025 at 3:49 PM
rkdarnell.bsky.social
Ready to acquire new skills, expand horizons, and have some serious fun? 👋🎇

Check out DWA’s Ultimate #Events Calendar for December: 60+ inspiring + festive gatherings (many are #virtual) pop soon! up.darnellworks.com

Please DM feedback, ideas, and tips. Let’s go?

📸: Clark Van Der Beken | Unsplash
Photo by Clark Van Der Beken showing lifeguard stand on Miami’s South Beach with a plane in the background. Captured with Apple iPhone 11 Pro and published on Unsplash on 13 March 2022.
November 26, 2025 at 3:57 PM
rkdarnell.bsky.social
#TransformationTuesday wisdom courtesy of John F. Kennedy (1917-1963): “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.”

📸: BrainyQuote
John Fitzgerald Kennedy, also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the youngest person elected president at 43 years.
November 25, 2025 at 4:52 PM
rkdarnell.bsky.social
Ready to Gobble Gobble Give in your community on #Thanksgiving? 🙌🙏❤️ up.darnellworks.com?p=4371

Participation only takes a few hours and will change many lives, including yours.

If unable to attend, please #donate directly or purchase a T-shirt! 💲👕 #gobblegobblegive
Gobble Gobble Give is a 501c3 non-profit. Donations are 100% tax-deductible. “This year we will be volunteering and raising donations in Boston, Detroit, Las Vegas, Los Angeles, Nashville, NYC, Orange County, and San Diego.”
November 24, 2025 at 4:10 PM
rkdarnell.bsky.social
What an honor to be in the room with so many friends last night at the 2025 AICP Awards in Chicago. Heartfelt thanks to Craig Duncan and the Cutters Studios family for the inspiration, leadership, love, and support. More photos here: www.flickr.com/photos/theai...
#creativity #aicp #cuttersstudios
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows. https://aicp.com
November 21, 2025 at 1:07 PM
rkdarnell.bsky.social
November 2025 DWA Placement via shots Magazine: Gregory Hadden joins Bella and Fivestone Studios as Executive Vice President, Creative and Growth magazine.shots.net/news/view/gr...
Gregory Hadden brings more than two decades of global creative leadership experience to his new role, having built and led award-winning studios and campaigns for the likes of Google, PepsiCo, Ram Trucks, Hasbro, IBM, and IKEA.
November 14, 2025 at 2:12 PM
rkdarnell.bsky.social
Dear Veterans: We honor your sacrifices and we thank you for your service on Veterans Day (11/11), today, and every day, forever.
up.darnellworks.com?p=5556
#universalpositive #VeteransDay #USA
November 10, 2025 at 6:57 PM
rkdarnell.bsky.social
📣 Big ups to the talented people at Hyperquake for their leading roles in this year’s BrandersFest event in NYC. Highlights include Marshall Thompson joining SEGD’s Cybelle Jones to talk about activating brand identities in real life, building trust, and driving growth. 👏

👉 hyperquake.com
BrandersFest 2025: ORIGIN is more than a conference — it’s a call to the originals. Join 100+ brand-driven founders, creative leaders, and strategic thinkers for two powerful days of keynotes, panels, masterclasses, and curated networking. Whether you’re scaling your startup, repositioning your brand, or launching your next big idea — this is your origin point.
November 7, 2025 at 2:35 PM
rkdarnell.bsky.social
ICYMI: In conversation with Roastbrief, Founder and CEO Traylor Woodall discusses leadership, innovation, and the next evolution of storytelling at Fivestone Studios roastbrief.us/fivestone-st...

#immersivemedia
Fivestone Studios: Expanding Globally with Creative Purpose and Immersive Vision
October, 2025.- At Roastbrief, we sat down with Traylor Woodall, founder and CEO of Fivestone Studios, to discuss a pivotal
roastbrief.us
October 31, 2025 at 2:09 PM
rkdarnell.bsky.social
Latest edition of my free Big Ups newsletter publishes today: “Jane says”

Subs: 😊 rkdarnell.com

📸: Rahul Pandit via Pexels

#hope #resilience #determination
Roger Darnell is an author, publisher, PR consultant, producer, and career guide collaborating with illustrious luminaries every day. His free newsletter “Big Ups” offers game-changing insights, exclusives, extras, and giveaways. Subscribe now: http://rkdarnell.com
October 30, 2025 at 2:43 PM
rkdarnell.bsky.social
Ready to acquire new skills, expand horizons, and have some serious fun? 👋🎇

Check out DWA’s Ultimate #Events Calendar for November: up.darnellworks.com

Please DM feedback, ideas, and tips. Let’s go?

📸: Pierre Blaché via @pexelsofficial.bsky.social
Daybreak photo by Pierre Blaché showing London’s famous Tower Bridge. Captured with the Sony Alpha 7 III and published on Pexels on 4 August 2019.
October 29, 2025 at 4:36 PM
rkdarnell.bsky.social
#TransformationTuesday wisdom courtesy of Dr. Jane Goodall (1934-2025): “You have it in your power to make a difference. Don’t give up. There is a future for you. Do your best while you’re still on this beautiful Planet Earth that I look down upon from where I am now. God bless you all.”
On Wednesday, October 1, 2025, Dr Jane Goodall DBE, UN Messenger of Peace and Founder of the Jane Goodall Institute has passed away due to natural causes.
October 28, 2025 at 2:41 PM
rkdarnell.bsky.social
2026 iF DESIGN AWARD submissions are due on 5 November. 11,000 entries from 70 countries will compete for honors across design disciplines of Product, Packaging, Branding & Communications, Service & Systems, UX, UI, Architecture, Interior Architecture, and Concepts. Learn more at ifdesign.com/en/
The iF DESIGN AWARD enters its 72nd season with updated disciplines, 93 categories, and simplified entry guidance. Underline your market position among other global players in the field of design and architecture.
October 27, 2025 at 1:40 PM
rkdarnell.bsky.social
ICYMI: Dictionary Films, P&G lead Cutters Studios to Oz!
“Such a splendiferous project for Secret that all of Cutters Studios - Dictionary Films, Cutters, Another Country, and Flavor - got to work on from production all the way through post.”
Bravo! #WickedForGood www.facebook.com/cuttersstudi...
Cutters Studios
Oh my Oz, protectification that defies all odds 🩷🫧✨ Such a splendiferous project for Secret that all of Cutters Studios - Dictionary Films, Cutters, Another Country and Flavor - got to work on from.....
www.facebook.com
October 24, 2025 at 2:46 PM
Reposted by Roger Darnell
bobbyallyn.bsky.social
Right-to-publicity and defamation laws vary by state and may not always apply to deepfakes, meaning there could be "little legal downside to just letting things ride unless and until someone complains”

www.npr.org/2025/10/17/n...
OpenAI blocks MLK Jr. videos on Sora after 'disrespectful depictions'
OpenAI is preventing people from making AI videos of King on its Sora app after the estate of the civil rights leader complained about the spread of offensive and vulgar portrayals.
www.npr.org
October 17, 2025 at 8:06 PM
rkdarnell.bsky.social
Thank you, friends. 🙏😊🥂

After starting out with a bold idea back in 2000, I have now spent 25 years doing work I love: helping bold leaders and brands make their marks in this world.

Here’s to every client, collaborator, and mentor who’s been part of this journey, and to what comes next. #DWA25
The Darnell Works Agency has been selected as PR Agency of the Year for Corporate LiveWire's 2025 GLOBAL Innovation & Excellence Awards. Established in 2010, Corporate LiveWire is one of four core products from UK-based publishing and media company Fenice Media, Limited, along with The Luxury Travel Guide, The iGap Travel Guide, and The iFestival Guide. With an international presence, Fenice Media's platforms connect its clients with a unique, global audience. Providing business professionals with the latest news on important business, legal, travel, and lifestyle developments from around the world, Corporate LiveWire is a leading media platform for this exclusive market. Corporate LiveWire provides both free media content and opportunities for subscriptions to regular books and magazines in print and digital formats, while also hosting the annual Global Innovation & Excellence Awards.
October 17, 2025 at 3:05 PM
rkdarnell.bsky.social
Last week’s recognition stirred up a lot of gratitude – and more than a few memories (like this one from CES in 2000). 😄

I’ve been reflecting on the journey, the people, and the impact we’ve achieved together. Through it all, your support and kind words mean the world. 🙏

#DWA25
October 14, 2025 at 2:06 PM
rkdarnell.bsky.social
The Darnell Works Agency is UK-based Corporate LiveWire’s PR Agency of the Year 🎉🎈🎊

Our work isn’t about noise – it’s about helping our clients shape perception, build trust, and create lasting impact.

#DWA25 #PRWithPurpose #ClientImpact

adsofbrands.net/en/news/the-...
The Darnell Works Agency Named "PR Agency of the Year" in 2025 Global Innovation & Excellence Awards
This recognition highlights the agency’s commitment to delivering bold, media-savvy communications that elevate ambitious brands and leaders
adsofbrands.net
October 10, 2025 at 1:15 PM
Reposted by Roger Darnell
creativepool.bsky.social
Get ready to participate in cutting-edge developments in all different realms of the creative industry in the latest Global Creative Calendar by @rkdarnell.bsky.social. creativepool.com/magazine/fea... #creativity #events
October 7, 2025 at 1:10 PM
rkdarnell.bsky.social
Happy Autumn, everyone! The latest installment of my original travel series “Rare Air” is live at rkdarnell.com, featuring the Watauga River near Boone on a beautiful day seven years past. #RareAir
Scene featuring the Watauga River near Boone, North Carolina, on a beautiful fall day seven years past.
October 3, 2025 at 6:29 PM