@revenuecat.com
Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Web-to-App Funnels: Pros & Cons, Setup, Testing, Web vs. In-App Flow
Clear guidance on how web-to-app funnels work, their pros and cons, ideal use cases, offer structures, and testing strategies.
www.revenuecat.com
December 11, 2025 at 2:00 PM
Web-to-app isn’t a hack, it’s a different acquisition model with its own benefits and trade-offs ⚖
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
Here’s what you need to know, according to Daphne Tideman — including pros/cons, who should be targeting web, and how to test your setup. 🔗
www.revenuecat.com/blog/growth/...
We enjoyed App Growth Annual 2025 so much we’re doing it again (again).
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
December 10, 2025 at 2:00 PM
We enjoyed App Growth Annual 2025 so much we’re doing it again (again).
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
📅 October 21, 2026
📍 New York
🎟️ Free, online + IRL
Same great vibes, even more insights.
Save the date → appgrowthannual.com
Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Ad Channel Diversification for Apps: When More Channels ≠ Less Risk
Clear guidance on ad channel diversification and signals you're ready for multi-channel user acquisition.
www.revenuecat.com
December 9, 2025 at 3:56 PM
Rather than asking “Which channel should we pursue next?”, ask if you’re actually ready to diversify your ad channels 🏁
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Lucas Moscon’s latest blog outlines 6 signals you’re ready — and when to hold off. Take a look 👇🔗
www.revenuecat.com/blog/growth/...
Reposted
Paywalls don’t fail because of design - they fail because of timing.
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
December 4, 2025 at 3:24 PM
Paywalls don’t fail because of design - they fail because of timing.
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Together with @revenuecat.com we unpack why context (motion, timing, mindset) changes everything.
New article by our very own @krausefx.com 👇
Paywall conversions aren’t just about design — they’re about timing ⏳
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
Contextual Paywall Targeting: How Context Wins Conversion
Context-aware paywall targeting uses real-time signals to trigger prompts when users are most receptive—boosting conversion, reducing churn, and improving LTV.
www.revenuecat.com
December 4, 2025 at 2:22 PM
Paywall conversions aren’t just about design — they’re about timing ⏳
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
A well-timed prompt can feel helpful; a mistimed one breaks the flow. Smart context signals (motion, battery, session depth) help devs show fewer paywalls with better results.
Learn more ⤵️
www.revenuecat.com/blog/growth/...
Old-school UGC just isn't cutting it anymore.
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
UGC Ads for Apps: Which Formats Drive Conversion in 2026
Why testimonial-style UGC stopped converting and which UGC creative formats now drive lower CAC, higher intent, and stronger retention for subscription apps.
www.revenuecat.com
December 2, 2025 at 2:52 PM
Old-school UGC just isn't cutting it anymore.
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Users can spot scripted 'authenticity' instantly, and CAC is on the rise.
Get the playbook for modern UGC ads, including what formats still convert + 3 creative experiments to try 🔗
www.revenuecat.com/blog/growth/...
Scrambling to set up a Black Friday promo? 🛍️
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
Black Friday, holiday sales and promotional offers for apps
Your guide to planning and launching Black Friday offers and holiday sales across iOS, Android, and web — plus how to implement them in RevenueCat.
www.revenuecat.com
November 27, 2025 at 11:01 PM
Scrambling to set up a Black Friday promo? 🛍️
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
To make the last-minute setup easier, we pulled everything into one place — offer types, examples, and step-by-step tutorials for iOS, Android, and the web.
Head to our study guide for promos, holiday sales, and seasonal offers → rev.cat/blackfriday 📚
🧑🎨 Designers: your paywall workflow just got way better.
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
November 20, 2025 at 7:11 PM
🧑🎨 Designers: your paywall workflow just got way better.
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
With the new RevenueCat Figma plugin, you can import your Figma designs directly into RevenueCat Paywalls for rapidly iterating and experimenting to improve your paywall performance!
Details in the 🧵👇
Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
November 19, 2025 at 2:00 PM
Dogo grows ARPU by ~15% every quarter by running monthly monetization experiments with Applica.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
In our next RevenueChat, they’ll break down the tests, wins, and misses behind those results.
Live Nov 25.
Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue.
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
App Store Mini Apps Partner Program: What you need to know
Apple’s new Mini Apps Partner Program offers a 15% IAP rate for apps hosting third-party mini apps. Here’s what changed and what app teams should know.
www.revenuecat.com
November 18, 2025 at 4:09 PM
Apple’s new Mini Apps program is a big shift: third-party HTML/JS micro-experiences can run inside a host app with no install, and qualifying teams keep 85% of revenue.
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
The change also cleans up a grey zone and pushes Apple’s modern commerce stack.
Learn more ➡️ 🔗
82% of app trials start right after install. So those first two minutes of your app decide everything.
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
November 18, 2025 at 11:05 AM
82% of app trials start right after install. So those first two minutes of your app decide everything.
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Many onboarding flows do too much, yet still don’t show value fast enough.
Learn quick fixes for a leaky funnel in our latest blog 🚰 🔗
www.revenuecat.com/blog/growth/...
Discover what’s new in RevenueCat, and help us shape what comes next 🔮
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
November 17, 2025 at 4:03 PM
Discover what’s new in RevenueCat, and help us shape what comes next 🔮
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
Tune in to our November Launch Party on November 19 for a look at the latest feature rollouts and team Q&A.
👉 Register here: rev.cat/launchparty-...
One week to go! 🎉
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
November 14, 2025 at 4:02 PM
One week to go! 🎉
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Don’t miss the final RevenueCat Launch Party of 2025.
✅ Feature demos
✅ Q&A with our product team
✅ Product announcements
Register now: rev.cat/launchparty-...
Thinking about adding a lifetime plan to your app?
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
A guide to lifetime subscriptions: are they right for your app?
Thinking about offering a lifetime subscription for your app? Discover how common lifetime offers really are, their pros and cons, pricing strategies, and when they make sense for your business —…
www.revenuecat.com
November 13, 2025 at 2:13 PM
Thinking about adding a lifetime plan to your app?
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
It can boost cash fast.... or hurt your long-term revenue.
• Best for early, low-cost apps
• Risky if you rely on upsells or have high AI costs
• Price high (5–12× annual)
Smart guidance from Daphne Tideman 👇
www.revenuecat.com/blog/growth/...
🎊 RevenueCat’s November Launch Party is happening November 19!
See demos of the newest features and ask our PMs and engineers your burning questions 🔥
🎟️ Register here: rev.cat/launchparty-nov
See demos of the newest features and ask our PMs and engineers your burning questions 🔥
🎟️ Register here: rev.cat/launchparty-nov
November 10, 2025 at 12:38 PM
🎊 RevenueCat’s November Launch Party is happening November 19!
See demos of the newest features and ask our PMs and engineers your burning questions 🔥
🎟️ Register here: rev.cat/launchparty-nov
See demos of the newest features and ask our PMs and engineers your burning questions 🔥
🎟️ Register here: rev.cat/launchparty-nov
Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯
Look for:
✅ Users return on their own
✅ They tell others
✅ They pay without discounts
✅ Retention flattens after ~4–8 weeks
To get there:
🔍 Find user pains
🧪 Test and observe
🗑 Kill what doesn’t work
Read the full blog 🔗
Look for:
✅ Users return on their own
✅ They tell others
✅ They pay without discounts
✅ Retention flattens after ~4–8 weeks
To get there:
🔍 Find user pains
🧪 Test and observe
🗑 Kill what doesn’t work
Read the full blog 🔗
Finding Product-Market Fit: A Guide for Subscription Apps
Discover techniques to identify product-market fit for your subscription app, including how to balance growth with finding your PMF in a competitive market.
www.revenuecat.com
November 7, 2025 at 2:01 PM
Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯
Look for:
✅ Users return on their own
✅ They tell others
✅ They pay without discounts
✅ Retention flattens after ~4–8 weeks
To get there:
🔍 Find user pains
🧪 Test and observe
🗑 Kill what doesn’t work
Read the full blog 🔗
Look for:
✅ Users return on their own
✅ They tell others
✅ They pay without discounts
✅ Retention flattens after ~4–8 weeks
To get there:
🔍 Find user pains
🧪 Test and observe
🗑 Kill what doesn’t work
Read the full blog 🔗
Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤
Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered.
Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons
Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered.
Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons
November 5, 2025 at 1:07 PM
Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤
Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered.
Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons
Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered.
Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons
TL;DR on subscription app OKRs:
🌠 Start with your North Star Metric
💡 Define OKRs that lead up to that
🗺️ Map relevant KPIs to show progress
🚦 Regularly track, review, and score KPIs
Get a full breakdown of what to track, when, and how in our complete guide 🔗
🌠 Start with your North Star Metric
💡 Define OKRs that lead up to that
🗺️ Map relevant KPIs to show progress
🚦 Regularly track, review, and score KPIs
Get a full breakdown of what to track, when, and how in our complete guide 🔗
The complete guide to OKRs and KPIs for subscription apps
Learn how subscription apps can use OKRs and KPIs to drive growth. Define your north star metric, choose meaningful performance indicators, and track acquisition, activation, retention, and…
www.revenuecat.com
November 4, 2025 at 1:30 PM
TL;DR on subscription app OKRs:
🌠 Start with your North Star Metric
💡 Define OKRs that lead up to that
🗺️ Map relevant KPIs to show progress
🚦 Regularly track, review, and score KPIs
Get a full breakdown of what to track, when, and how in our complete guide 🔗
🌠 Start with your North Star Metric
💡 Define OKRs that lead up to that
🗺️ Map relevant KPIs to show progress
🚦 Regularly track, review, and score KPIs
Get a full breakdown of what to track, when, and how in our complete guide 🔗
AI broke the math behind subscription pricing models.
Every generation, query, or render costs GPU — so each user has a different price tag.
If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
Every generation, query, or render costs GPU — so each user has a different price tag.
If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
How to Build a Sustainable AI Subscription App Pricing Model
AI subscription apps pay for every user interaction, driving up costs and ending flat-rate pricing. Here's how app teams are rethinking pricing models for sustainable growth.
www.revenuecat.com
October 29, 2025 at 1:46 PM
AI broke the math behind subscription pricing models.
Every generation, query, or render costs GPU — so each user has a different price tag.
If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
Every generation, query, or render costs GPU — so each user has a different price tag.
If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
If your paywall feels like a web page, you’ve already lost.
Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView:
⚡ Instant load, no “blank states”
♿ Built-in accessibility + Dynamic Type
💪 Stable, versioned, remotely configurable
www.revenuecat.com/blog/enginee...
Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView:
⚡ Instant load, no “blank states”
♿ Built-in accessibility + Dynamic Type
💪 Stable, versioned, remotely configurable
www.revenuecat.com/blog/enginee...
Why we chose native paywalls
Why RevenueCat Paywalls are fully native — not WebViews. Faster load times, better accessibility, safer purchasing, and remote configuration without compromise.
www.revenuecat.com
October 28, 2025 at 11:52 AM
If your paywall feels like a web page, you’ve already lost.
Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView:
⚡ Instant load, no “blank states”
♿ Built-in accessibility + Dynamic Type
💪 Stable, versioned, remotely configurable
www.revenuecat.com/blog/enginee...
Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView:
⚡ Instant load, no “blank states”
♿ Built-in accessibility + Dynamic Type
💪 Stable, versioned, remotely configurable
www.revenuecat.com/blog/enginee...
Ad creative isn’t a variable you can isolate — it’s a system input. Creatives don't win because of the color palette or CTA, they win through timing, message, audience...
Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow.
Read the breakdown 🔗
Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow.
Read the breakdown 🔗
Are You Wasting Time on Creative Analysis of Paid Ads?
Creative testing isn’t dead — it’s evolving. Learn how to balance analysis and action to scale winning ads on Meta and TikTok efficiently.
www.revenuecat.com
October 27, 2025 at 2:00 PM
Ad creative isn’t a variable you can isolate — it’s a system input. Creatives don't win because of the color palette or CTA, they win through timing, message, audience...
Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow.
Read the breakdown 🔗
Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow.
Read the breakdown 🔗
Many indie apps are “too simple” for subscriptions — but that doesn’t mean they can’t monetize.
In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required.
Read the article
www.revenuecat.com/blog/enginee...
In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required.
Read the article
www.revenuecat.com/blog/enginee...
Building a tip jar feature with RevenueCat
Learn how to add a tip jar to your app in under 15 minutes using RevenueCat. This step-by-step React Native guide shows you how to set up Test Store products, build a paywall, and launch your tip jar…
www.revenuecat.com
October 27, 2025 at 8:32 AM
Many indie apps are “too simple” for subscriptions — but that doesn’t mean they can’t monetize.
In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required.
Read the article
www.revenuecat.com/blog/enginee...
In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required.
Read the article
www.revenuecat.com/blog/enginee...
Thinking about adding ads to your app but worried about tanking user trust? The key is timing and balance.
✅ Wait until you’ve hit scale — around 10K+ DAUs
✅ Keep subscriptions as your main revenue driver
✅ Adjust ads served based on your geos and category
Full framework to monetize free users 👇
✅ Wait until you’ve hit scale — around 10K+ DAUs
✅ Keep subscriptions as your main revenue driver
✅ Adjust ads served based on your geos and category
Full framework to monetize free users 👇
Ad Monetization for Subscription Apps: Boost ARPU Without Hurting Retention
Learn when and how to add ads to your subscription app. Understand DAU thresholds, eCPM optimization, ad placement, and Firebase setup strategies to increase ARPU while maintaining strong user retenti...
www.revenuecat.com
October 23, 2025 at 1:01 PM
Thinking about adding ads to your app but worried about tanking user trust? The key is timing and balance.
✅ Wait until you’ve hit scale — around 10K+ DAUs
✅ Keep subscriptions as your main revenue driver
✅ Adjust ads served based on your geos and category
Full framework to monetize free users 👇
✅ Wait until you’ve hit scale — around 10K+ DAUs
✅ Keep subscriptions as your main revenue driver
✅ Adjust ads served based on your geos and category
Full framework to monetize free users 👇