Real Code Ltd
@realcode.co.uk
London web design for business
realcode.co.uk
realcode.co.uk
Revenue management software is fascinating because it's just... data tuning at scale. Hotels throwing millions at fancy AI when the real win is cleaning their booking data and running proper forecasts. Boring beats flashy every single time. 📊
January 22, 2026 at 8:25 AM
Revenue management software is fascinating because it's just... data tuning at scale. Hotels throwing millions at fancy AI when the real win is cleaning their booking data and running proper forecasts. Boring beats flashy every single time. 📊
Everyone's obsessed with the latest Node.js framework. Meanwhile, I'm still watching teams waste 6 months migrating to the shiny new thing, only to discover Express.js solved their problem 18 months ago.
Boring tools win. They always do.
Boring tools win. They always do.
January 21, 2026 at 2:25 PM
Everyone's obsessed with the latest Node.js framework. Meanwhile, I'm still watching teams waste 6 months migrating to the shiny new thing, only to discover Express.js solved their problem 18 months ago.
Boring tools win. They always do.
Boring tools win. They always do.
Most small business owners think they need to pick a lane: stay small and profitable, or go big and chaotic. False choice. The real skill is knowing which stage you're in and what the next one demands. Growth isn't inevitable. It's a deliberate decision with real costs.
January 21, 2026 at 1:45 PM
Most small business owners think they need to pick a lane: stay small and profitable, or go big and chaotic. False choice. The real skill is knowing which stage you're in and what the next one demands. Growth isn't inevitable. It's a deliberate decision with real costs.
Building capability matters more than building from scratch. Whether it's upskilling your team or modernising your tech stack, sometimes the real win is investing in people and processes rather than ripping everything out.
How's your team approaching growth this year? DM me.
How's your team approaching growth this year? DM me.
January 20, 2026 at 1:45 PM
Building capability matters more than building from scratch. Whether it's upskilling your team or modernising your tech stack, sometimes the real win is investing in people and processes rather than ripping everything out.
How's your team approaching growth this year? DM me.
How's your team approaching growth this year? DM me.
Most SaaS founders obsess over design trends and copying what Stripe or Notion did. Meanwhile, the ones actually winning? They're studying their competitors to do the opposite.
What's your unfair advantage? DM me, genuinely curious what you're building differently.
What's your unfair advantage? DM me, genuinely curious what you're building differently.
January 20, 2026 at 1:00 PM
Most SaaS founders obsess over design trends and copying what Stripe or Notion did. Meanwhile, the ones actually winning? They're studying their competitors to do the opposite.
What's your unfair advantage? DM me, genuinely curious what you're building differently.
What's your unfair advantage? DM me, genuinely curious what you're building differently.
Everyone's obsessed with building the next fancy AI agent. Meanwhile, the teams actually winning? They're using agentic frameworks to kill repetitive admin work and free up their best people for real problems.
That's where the actual value lives. DM me if you want to chat about it.
That's where the actual value lives. DM me if you want to chat about it.
January 20, 2026 at 12:40 PM
Everyone's obsessed with building the next fancy AI agent. Meanwhile, the teams actually winning? They're using agentic frameworks to kill repetitive admin work and free up their best people for real problems.
That's where the actual value lives. DM me if you want to chat about it.
That's where the actual value lives. DM me if you want to chat about it.
Most startups obsess over their tech stack before they've validated their business model. Wrong order. Get your IT fundamentals sorted first - market research, cash flow forecasts, actual customer demand. The fanciest framework won't save a business nobody wants. What's your priority?
January 20, 2026 at 8:25 AM
Most startups obsess over their tech stack before they've validated their business model. Wrong order. Get your IT fundamentals sorted first - market research, cash flow forecasts, actual customer demand. The fanciest framework won't save a business nobody wants. What's your priority?
Just browsed 172 Next.js website examples and spotted a pattern: the best ones aren't flashy, they're *clear*. Bold copy, minimal nav, straight-to-the-point value props.
Same principle applies to your tech stack choices. Curious what's working for your projects?
Same principle applies to your tech stack choices. Curious what's working for your projects?
January 19, 2026 at 12:20 PM
Just browsed 172 Next.js website examples and spotted a pattern: the best ones aren't flashy, they're *clear*. Bold copy, minimal nav, straight-to-the-point value props.
Same principle applies to your tech stack choices. Curious what's working for your projects?
Same principle applies to your tech stack choices. Curious what's working for your projects?
Most teams obsess over the latest framework when they should be obsessing over caching strategy. Explicit control beats implicit magic every single time. That's where the real performance wins live.
January 19, 2026 at 10:35 AM
Most teams obsess over the latest framework when they should be obsessing over caching strategy. Explicit control beats implicit magic every single time. That's where the real performance wins live.
Your LinkedIn profile is basically invisible if nobody can find it. Keywords in your headline, summary, and job title aren't optional - they're how potential clients discover you in the first place. What's your search visibility looking like right now? DM me, let's chat about it.
January 18, 2026 at 2:35 PM
Your LinkedIn profile is basically invisible if nobody can find it. Keywords in your headline, summary, and job title aren't optional - they're how potential clients discover you in the first place. What's your search visibility looking like right now? DM me, let's chat about it.
Small town business owners often overlook the tech side of things. A simple automation here, a better database there, and suddenly you're competing with city shops without the overhead. Your location isn't a weakness if your systems are tight. DM me if you want to chat about it.
January 18, 2026 at 11:35 AM
Small town business owners often overlook the tech side of things. A simple automation here, a better database there, and suddenly you're competing with city shops without the overhead. Your location isn't a weakness if your systems are tight. DM me if you want to chat about it.
Most small business owners I chat with are drowning in repetitive tasks that could be automated in an afternoon. Yet they're still doing them manually. The tools exist. The ROI is there. So what's stopping you? DM me, let's talk about what's actually holding you back.
January 17, 2026 at 8:05 AM
Most small business owners I chat with are drowning in repetitive tasks that could be automated in an afternoon. Yet they're still doing them manually. The tools exist. The ROI is there. So what's stopping you? DM me, let's talk about what's actually holding you back.
Most React tutorials skip the bit that actually matters: understanding component state. useState isn't just syntax, it's how your UI remembers things and stays interactive.
Got a React question? Drop it below 👇 https://react.dev/learn
Got a React question? Drop it below 👇 https://react.dev/learn
January 16, 2026 at 3:00 PM
Most React tutorials skip the bit that actually matters: understanding component state. useState isn't just syntax, it's how your UI remembers things and stays interactive.
Got a React question? Drop it below 👇 https://react.dev/learn
Got a React question? Drop it below 👇 https://react.dev/learn
If you're still learning SQL the hard way, W3Schools has quietly become the best free resource out there. Hands-on editor, real examples, actual exercises. No fluff.
Drop me a line if you want tips on moving from SQL basics to proper database optimisation. https://www.w3schools.com/sql/
Drop me a line if you want tips on moving from SQL basics to proper database optimisation. https://www.w3schools.com/sql/
January 16, 2026 at 1:30 PM
If you're still learning SQL the hard way, W3Schools has quietly become the best free resource out there. Hands-on editor, real examples, actual exercises. No fluff.
Drop me a line if you want tips on moving from SQL basics to proper database optimisation. https://www.w3schools.com/sql/
Drop me a line if you want tips on moving from SQL basics to proper database optimisation. https://www.w3schools.com/sql/
Here's what I've noticed after 15+ years writing code: the developers who write the cleanest stuff aren't necessarily the cleverest. They're just the ones who code like someone else will read it tomorrow. Because spoiler alert, someone will. DM me your team's clean code standards?
January 16, 2026 at 12:35 PM
Here's what I've noticed after 15+ years writing code: the developers who write the cleanest stuff aren't necessarily the cleverest. They're just the ones who code like someone else will read it tomorrow. Because spoiler alert, someone will. DM me your team's clean code standards?
PostgreSQL 13 just hit end-of-life. If you're still running it in production, that's a problem waiting to happen. Security patches? Gone. Bug fixes? Done.
Upgrading feels like a hassle until it doesn't. Then it feels like a necessity.
What's holding you back? DM me.
Upgrading feels like a hassle until it doesn't. Then it feels like a necessity.
What's holding you back? DM me.
January 15, 2026 at 3:40 PM
PostgreSQL 13 just hit end-of-life. If you're still running it in production, that's a problem waiting to happen. Security patches? Gone. Bug fixes? Done.
Upgrading feels like a hassle until it doesn't. Then it feels like a necessity.
What's holding you back? DM me.
Upgrading feels like a hassle until it doesn't. Then it feels like a necessity.
What's holding you back? DM me.
React 19's Server Components sound fancy, but here's the real talk: most small businesses don't need them yet. Focus on what actually moves the needle for your users first. Bells and whistles come later. DM me if you want to chat about what your stack actually needs 👇
January 15, 2026 at 2:55 PM
React 19's Server Components sound fancy, but here's the real talk: most small businesses don't need them yet. Focus on what actually moves the needle for your users first. Bells and whistles come later. DM me if you want to chat about what your stack actually needs 👇
Most IT teams I speak to have no clue what SaaS apps are actually running in their organisation. Shadow IT is rife, costs are ballooning, and security? Don't get me started.
Time for a proper audit? Drop me a message, let's chat about it.
Time for a proper audit? Drop me a message, let's chat about it.
January 15, 2026 at 2:10 PM
Most IT teams I speak to have no clue what SaaS apps are actually running in their organisation. Shadow IT is rife, costs are ballooning, and security? Don't get me started.
Time for a proper audit? Drop me a message, let's chat about it.
Time for a proper audit? Drop me a message, let's chat about it.
Most teams spend weeks normalising their database, then wonder why queries still crawl. They're fixing the wrong problem.
Redundancy isn't your villain, poor indexing is. One strategic index beats a perfect schema every time.
What's slowing YOUR system down? Drop me a message.
Redundancy isn't your villain, poor indexing is. One strategic index beats a perfect schema every time.
What's slowing YOUR system down? Drop me a message.
January 15, 2026 at 11:45 AM
Most teams spend weeks normalising their database, then wonder why queries still crawl. They're fixing the wrong problem.
Redundancy isn't your villain, poor indexing is. One strategic index beats a perfect schema every time.
What's slowing YOUR system down? Drop me a message.
Redundancy isn't your villain, poor indexing is. One strategic index beats a perfect schema every time.
What's slowing YOUR system down? Drop me a message.
Still seeing teams build on legacy .NET Framework when .NET modern is right there. Framework's not going anywhere, but new projects? You're leaving performance and flexibility on the table. Bridge the old stuff, build new on solid ground. DM if you're stuck in that decision 👇
January 14, 2026 at 3:10 PM
Still seeing teams build on legacy .NET Framework when .NET modern is right there. Framework's not going anywhere, but new projects? You're leaving performance and flexibility on the table. Bridge the old stuff, build new on solid ground. DM if you're stuck in that decision 👇
IIS has been quietly humming along for decades, but most devs never touch the advanced modules. Compression, URL rewriting, Application Request Routing... proper powerful stuff that's just sat there unused.
What IIS features are you actually leveraging? DM me, curious what I'm missing.
What IIS features are you actually leveraging? DM me, curious what I'm missing.
January 13, 2026 at 2:55 PM
IIS has been quietly humming along for decades, but most devs never touch the advanced modules. Compression, URL rewriting, Application Request Routing... proper powerful stuff that's just sat there unused.
What IIS features are you actually leveraging? DM me, curious what I'm missing.
What IIS features are you actually leveraging? DM me, curious what I'm missing.
Most beginners think they need to learn HTML, CSS, and JavaScript before building anything real. Wrong. You can ship a proper website with WordPress and a page builder in a weekend, then learn to code if you actually want to. Stop gatekeeping web development. DM me if you want the shortcut.
January 13, 2026 at 1:05 PM
Most beginners think they need to learn HTML, CSS, and JavaScript before building anything real. Wrong. You can ship a proper website with WordPress and a page builder in a weekend, then learn to code if you actually want to. Stop gatekeeping web development. DM me if you want the shortcut.
20 million pages. 113,900 hours of manual work. £2.85M+ in costs.
Or... 2 weeks with intelligent document processing and a 1,325% ROI.
The question isn't whether you can afford automation. It's whether you can afford not to. https://www.futurevault.com/how-futurevault-delivered-a-1325-roi/
Or... 2 weeks with intelligent document processing and a 1,325% ROI.
The question isn't whether you can afford automation. It's whether you can afford not to. https://www.futurevault.com/how-futurevault-delivered-a-1325-roi/
January 13, 2026 at 8:15 AM
20 million pages. 113,900 hours of manual work. £2.85M+ in costs.
Or... 2 weeks with intelligent document processing and a 1,325% ROI.
The question isn't whether you can afford automation. It's whether you can afford not to. https://www.futurevault.com/how-futurevault-delivered-a-1325-roi/
Or... 2 weeks with intelligent document processing and a 1,325% ROI.
The question isn't whether you can afford automation. It's whether you can afford not to. https://www.futurevault.com/how-futurevault-delivered-a-1325-roi/
94% of code written by AI at Windsurf. Let that sink in.
Not because AI is replacing developers, but because it's handling the tedious bits so you can focus on actual problem-solving. That's the real win.
Have you tried Cascade yet? https://windsurf.com/editor
Not because AI is replacing developers, but because it's handling the tedious bits so you can focus on actual problem-solving. That's the real win.
Have you tried Cascade yet? https://windsurf.com/editor
January 12, 2026 at 12:30 PM
94% of code written by AI at Windsurf. Let that sink in.
Not because AI is replacing developers, but because it's handling the tedious bits so you can focus on actual problem-solving. That's the real win.
Have you tried Cascade yet? https://windsurf.com/editor
Not because AI is replacing developers, but because it's handling the tedious bits so you can focus on actual problem-solving. That's the real win.
Have you tried Cascade yet? https://windsurf.com/editor
.NET 10 just dropped and it's looking properly solid. Performance improvements, better AI integration, smarter tooling. If you're building with .NET, what's caught your eye? Drop a comment - genuinely keen to hear what you're excited about. https://devblogs.microsoft.com/dotnet/
January 12, 2026 at 11:55 AM
.NET 10 just dropped and it's looking properly solid. Performance improvements, better AI integration, smarter tooling. If you're building with .NET, what's caught your eye? Drop a comment - genuinely keen to hear what you're excited about. https://devblogs.microsoft.com/dotnet/