Here are the latest new hires and promotions in advertising, sales, and marketing as of September 16, 2025, featuring companies such as Bell Media, The Trade Desk, Walmart Connect.

G Adventures, the pioneer in community tourism and the world’s largest small-group adventure travel company.

Many cord-cutters seeking to lower their monthly cable or satellite bills are also reducing streaming costs, according to new research from All About Cookies.

This week, WPP Media announced a new partnership with Pinterest, designed to provide clients with deeper insights for their campaigns.

Bell Media and Loblaw Advance have launched a first-to-market, closed-loop measurement solution for linear and Connected TV advertisers in Canada.

​Profectio reached out to Bruce and Devon for an interview about Netflix's latest acquisition, discussing its impact on the media buying industry and potential implications for advertising.

Lauren MacDonald has quickly implemented changes at General Motors Canada since being appointed CMO in July. Following a review, GM Canada has hired a Digital Agency of Record (AOR).

Paramount is going nuclear all over Netflix as the entertainment giant has put. hostile bid for Warner Bros. Discovery directly challenging Netflix’s recent US$82.7 billion takeover agreement with the company.

IBM has launched a review of its global media mandate—estimated at approximately USD $330 million annually—according to Ad Age.

Horizon Media is making a significant investment in MX, the agency’s principal-based buying division, and has appointed Emily Malloy as EVP, Client Value.

Popular Canadian Advertising Stories For Week Ending December 5, 2025

Netflix, Inc. has announced a definitive agreement to acquire the Warner Bros. division from Warner Bros. Discovery, Inc. (WBD), which includes its film and television studios as well as the HBO and HBO Max brands.

Following a competitive pitch, CYBEX has hired an agency to lead media planning and buying for the Canadian market starting in January 2026.

CMDC announced the winners of its annual YA Future Impact Awards for 2025, marking the 10th anniversary of the awards program.

Pattison Outdoor has expanded its advertising inventory with a new property in Montréal’s South Shore featuring two new high-impact products. Visit Pattison Outdoor in the Media Marketplace to explore their full offering and audience details. Media Marketplace The destination for media planning and media buyers. An All-In-One Resource For Media Planners. This content is available to Profectio subscribers. __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"62516":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default Palette","value":{"colors":{"62516":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]}}]}__CONFIG_colors_palette__…

Bryan Kane has been appointed CEO Of Omnicom Advertising Canada.

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HYROX, the world's fastest-growing fitness sport, today announced GoodLife Fitness as the title sponsor of HYROX Canada until 2030.

Canadian Olympic Committee (COC) and Maple Leaf Foods announced a new partnership, naming Maple Leaf Foods the Official Protein Partner of Team Canada.

Following its blockbuster, sold-out success last December, McDonald's Canada and Dr. Seuss Enterprises are thrilled to announce the highly anticipated return of the Grinchiest Meal ever!

In Canada, Shelley Smit has been appointed CEO of Omnicom Media Canada.

The surprising switch was actually a playful brand partnership with Scotties, Canada’s leading tissue brand, as part of their wider “Get the Name Right” marketing campaign.

The marathon pre-acquisition process is complete, the deal has closed, and today we learned that 4,000 positions will be eliminated as part of the new Omnicom.

Popular Canadian Advertising Stories For Week Ending November 28, 2025

Marketers On The Move: RBC, Cornerstone Building Brands, Ferrero