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PRNEWS
@prnewsonline.com
170 followers 180 following 180 posts
The hub for PR pros and communicators. Industry trends, news, conferences, awards and how-to content.
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prnewsonline.com
🇺🇸 On this Veterans Day, we reflect on more than just those who served the nation—we recognize how their stories and the power of strategic communications helped shape the American narrative. buff.ly/EnKSGy5
November 11, 2025 at 5:04 PM
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Brands are stepping up — and so should communicators.
🍽️ From local restaurants supporting SNAP recipients amid the shutdown, to AI reshaping how PR results are measured, to a bold campaign from A.1. Sauce flipping “meatloaf” into “#Beefcake” — our latest roundup. www.prnewsonline.com/pr-roundup-s...
PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.
This week's PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack's latest "State of PR Measurement" report and a beefy campaign from A.1.
www.prnewsonline.com
November 7, 2025 at 9:08 PM
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Our contributing writer saw Zohran Mamdani's win coming way back in June 2025...https://www.prnewsonline.com/a-pr-power-play-zohran-mamdanis-mayoral-messaging-masterclass/
November 5, 2025 at 5:14 PM
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What do J.Crew and McDonalds do when an AI-induced crisis strikes? www.prnewsonline.com/ai-crises-on...
AI Crises on the Rise: How Brands Can Stay Transparent and True to Their Values
Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.
www.prnewsonline.com
November 3, 2025 at 10:42 PM
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This week’s #PRRoundup:
💬 A “your mom” moment from the White House press room (yes, really).
📉 CEOs stepping back from the spotlight.
🥤 Capri Sun’s Halloween “trick” you can’t sip your way out of.

PR lessons you’ll actually remember.
Read here 👉 buff.ly/GWRl0KMhttps...
October 31, 2025 at 4:25 PM
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And find more Halloween inspiration here: www.prnewsonline.com/halloween-hi...
October 30, 2025 at 6:13 PM
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PR in 2025: Where AI Meets Media Relations 🤖🗞️
Journalists, comms pros, and AI tools are reshaping the storytelling landscape together. Our recent workshop, AI-Powered Media Relations, revealed key lessons from newsroom leaders and communicators buff.ly/9R96xC0
October 29, 2025 at 1:49 PM
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dominickalbano.bsky.social
While AI excels at the 'what,' it still struggles with the 'why' and 'what's next.' Human insight reshapes the entire response strategy utilizing media intelligence. . This gap is where humans create a competitive advantage via @prnewsonline.com.
From Data to Distinction: How AI Redefines Media Intelligence
AI provides the map, but only humans can choose the destination and navigate the journey.
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October 28, 2025 at 5:00 PM
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💡 For communicators: Employee voices, resilience in disruption, and the rise of informal channels all deserve your attention. buff.ly/UMVNwja
October 24, 2025 at 4:13 PM
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Division dominates headlines. PR can change the story.
🧩 PR has a critical role amid rising division: to choose humanity over caricature.
buff.ly/7AP4pcA
October 22, 2025 at 11:17 PM
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AI sentiment tools can miss the mark—and your brand could pay the price.
New on PRNEWS: how AI misreads tone and context.
🔗 www.prnewsonline.com/ai-sentiment...
October 20, 2025 at 11:07 PM
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🔍 In a hyper-connected world, personal conduct, creator collaborations, and social trust are top of mind for communicators.
buff.ly/6eL3qAI
October 17, 2025 at 7:51 PM
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nicoleschuman.bsky.social
Guest author lays down some lessons for communicators from the Pentagon Press Standoff in @prnewsonline.com
prnewsonline.com PRNEWS @prnewsonline.com · 29d
Timely piece for communicators and PR folks regarding the Pentagon Press Policy: www.prnewsonline.com/pentagon-pre...
October 15, 2025 at 10:25 PM
prnewsonline.com
Timely piece for communicators and PR folks regarding the Pentagon Press Policy: www.prnewsonline.com/pentagon-pre...
October 15, 2025 at 10:21 PM
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dominickalbano.bsky.social
As SEO transitions to GEO (generative engine optimization), AI systems prioritize credibility, relevance and trustworthiness. LLM (large language models) love fresh, timely content including a steady stream of media coverage via @prnewsonline.com.
How the Top Six AI Systems Prioritize Search Results—Plus Five Tips - PRNEWS
Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A…
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October 14, 2025 at 4:00 PM
prnewsonline.com
As Hispanic Heritage Month wraps up, it’s a good time to ask: is your crisis plan truly bilingual?

In the latest for PRNEWS, “Crisis in Two Languages,” we look at how proactive bilingual systems can help brands respond faster—and with greater cultural understanding.

buff.ly/mDxsEpI
October 15, 2025 at 4:18 PM
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This week’s PRNEWS Roundup:

👖 American Eagle’s CMO calls the Sydney Sweeney backlash an opportunity, not a crisis.
🤖 PR pros remain split on AI — tool or threat?
🌾 Land O’Lakes + Getty Images team up to repicture rural America with more authentic visuals.

www.prnewsonline.com/pr-roundup-a...
October 10, 2025 at 3:41 PM
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dominickalbano.bsky.social
AI can help #PRprofs upgrade daily media briefing reports on brand visibility, industry trends, competitive positioning with tailored insights for different audiences, article-level metrics & context, reader-friendly visual formats via @prnewsonline.com
How AI Is Shaping the Future of PR Briefings
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the…
www.prnewsonline.com
October 2, 2025 at 5:00 PM
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sevenletter.bsky.social
Thank you to @prnewsonline.com for having us at the 2025 Awards Gala last night in NYC! A huge congratulations to everyone who contributed to our CONTROL podcast and the campaign nominated, to all of our clients who help make it possible, and to Erik Smith on being named CEO of the Year!
October 8, 2025 at 7:16 PM
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🚨 In this week’s PR Roundup:
• AI “workslop” is piling up — shiny, but shallow.
• Journalists say too many pitches read like a bot wrote them.
• A reminder that authenticity sells: Reading Rainbow’s reboot tapped a viral librarian as host. www.prnewsonline.com/pr-roundup-a...
October 3, 2025 at 9:25 PM
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As AI becomes more common in newsrooms, simply disclosing its use is not enough to maintain credibility. buff.ly/3X5iOXI
October 1, 2025 at 7:55 PM
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🚨 Crisis Comms in the AI Era 🚨

From AI-driven crises to data disasters, PR pros face a new risk landscape. Here are some of the takeaways from our latest Brand Reputation and Crisis Comms in the AI Era workshop:

👉 Missed it live? Don’t worry—watch the full event on demand here: buff.ly/i0yAeKy
September 30, 2025 at 4:47 PM
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What do a late-night monologue, the evolution of podcast pitching—and a cheeky AI campaign have in common? They each offer a fresh lens on how PR is changing in real time. 🚀
buff.ly/XexGON1
September 26, 2025 at 6:32 PM
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⚡️ What happens when “going viral” becomes the strategy?
California Gov. Gavin Newsom’s recent social media gambit—bold all-caps posts, AI memes—has triggered explosive follower growth: a 450% increase on X since mid-June. buff.ly/dmAa7o7
September 25, 2025 at 4:48 PM
prnewsonline.com
⚡️ What happens when “going viral” becomes the strategy?
California Gov. Gavin Newsom’s recent social media gambit—bold all-caps posts, AI memes—has triggered explosive follower growth: a 450% increase on X since mid-June. buff.ly/dmAa7o7
September 25, 2025 at 4:48 PM