Practical Ecommerce
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practicalecommerce.com
Practical Ecommerce
@practicalecommerce.com
Authoritative articles and commentary to help businesses succeed online. Founded 2005. https://www.practicalecommerce.com/
"Marketing to Humans and Machines" | Armando Roggio reminds us that marketers have long targeted shoppers & machines, e.g., search engines. Seeking genAI visibility is similar: feed data to AI & entice humans to prompt your brand & products. practicalecommerce.com/marketing-to... #ecommerce
January 22, 2026 at 9:25 PM
"New Ecommerce Tools: January 21, 2026" | Our handpicked rundown this week includes updates on post-purchases, inventory, payments, agentic commerce, product recommendations, chatbots/shopping assistants, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
January 21, 2026 at 1:10 PM
"Best Writing Tools for Business in 2026" | Modern AI-assisted writing aids save time, polish prose, and even overcome disadvantages such as dyslexia. Longtime editor/writer @yestare-nyc.bsky.social looks at go-to tools for busy merchants. www.practicalecommerce.com/best-writing... #ecommerce
January 20, 2026 at 2:22 PM
"Google’s Core Updates, Explained" | Unlike Spam Updates, Core Updates do not penalize but, instead, alter how the algorithm treats certain queries. @smartymarketing.bsky.social explains the difference and offers recovery tactics. www.practicalecommerce.com/googles-core... #ecommerce #seo
January 19, 2026 at 2:44 PM
"Amazon Rules Product Discovery, for Now" | The world's most popular product search engine is dominant for many reasons, yet it faces challenges from AI and social commerce. Via Sr. Contributor Armando Roggio. www.practicalecommerce.com/amazon-rules... #ecommerce #amazon
January 18, 2026 at 3:38 PM
"DIY Approach Fuels Craft Cocktail Brand" | Texas-based Liber & Co., a maker of beverage syrups, has scaled from a tiny batch to 1,500-gallon tanks & global buyers. Co-founder Chris Harrison joins host Eric Bandholz re: sourcing, scaling, more. www.practicalecommerce.com/diy-approach... #ecommerce
January 16, 2026 at 3:21 PM
"Lawmakers Eye Dynamic #Ecommerce Pricing" | Some American legislators liken data-driven pricing to gouging and seek investigations and laws to prohibit. Armando Roggio looks into algorithm-based pricing and its many benefits to merchants and shoppers. www.practicalecommerce.com/lawmakers-ey...
January 15, 2026 at 1:27 PM
"New #Ecommerce Tools: January 14, 2026" | This week: rollouts for agentic commerce, Amazon reviews, A/B testing, post-purchases, cryptocurrency payments, fulfillment, analytics, personalization, and packaging. www.practicalecommerce.com/new-ecommerc... @microsoft-copilot.bsky.social
January 14, 2026 at 2:04 PM
"Tools for Fast Search Query Analysis" | Organic search queries are becoming longer, more diverse, less predictable, fueling extended research/analysis. @smartymarketing.bsky.social recommends 3 Chrome extensions for Search Console to help. www.practicalecommerce.com/tools-for-fa... #seo #ecommerce
January 13, 2026 at 2:17 PM
"Why E.U. Ecommerce Rules Seem Complex" | Contributor Beata Twardowska, a Europe-based #ecommerce marketer, offers a terrific operators' explanation of E.U. ecom regulations. There's much overlap, she says, with no single framework. www.practicalecommerce.com/why-e-u-ecom... @ec.europa.eu
January 13, 2026 at 2:00 PM
"Early AI Signals from Holiday Sales" | Sr. Contrib. Armando Roggio looks at holiday metrics from Adobe Analytics & Salesforce. He concludes the raw totals for AI-related shopping were small, but the coming impact is likely massive. www.practicalecommerce.com/early-ai-sig... #ecommerce @adobe.com
January 11, 2026 at 2:53 PM
"Ecommerce Success with Fractional Talent" | CMO turned entrepreneur Jai Dolwani thrives w/ The Starters, a marketplace for fractional ecom talent. He joins host Eric Bandholz in this week's pod episode, re: talent demand, tips for hiring, more. www.practicalecommerce.com/ecommerce-su... #ecommerce
January 9, 2026 at 2:34 PM
"Acquiring Customers via Google Ads" | Google's 'New Customer Acquisition' feature offers account and bid settings to target meaningful prospects. PPC pro Matt Umbro explains the tool and dos/don'ts based on his long experience. www.practicalecommerce.com/acquiring-cu... #googleads #ecommerce
January 8, 2026 at 2:43 PM
"New #Ecommerce Tools: January 7, 2026" | This week: new products/services for marketing & advertising, livestreams, pop-up & form builders, fulfillment networks, AI voice agents, agentic commerce, & reverse logistics. www.practicalecommerce.com/new-ecommerc... @pubmatic.bsky.social
January 7, 2026 at 1:12 PM
"5 Content Marketing Ideas for February 2026" | This installment of Sr. Contributor Armando Roggio's long-running series includes ideas for Valentine’s Day, Presidents’ Day, and the start of the spring buying cycle. www.practicalecommerce.com/5-content-ma... #ecommerce
January 6, 2026 at 12:28 PM
"Yes, 404 Status Codes Hurt #SEO" | By themselves, 404s don't impact organic rankings. But 404s lead to poor UX and broken-link equity — both *do* hurt rankings. @smartymarketing.bsky.social updates her 2023 post with new insights. www.practicalecommerce.com/how-404s-imp... #ecommerce
January 5, 2026 at 2:24 PM
"When Heavy Products Make Global Sense" | Selling high-value, differentiated products with international interest can unlock meaningful growth. Sr. Contributor Armando Roggio explains the opportunity. www.practicalecommerce.com/when-heavy-p... #ecommerce
January 2, 2026 at 10:46 AM
"2025 Top 25: Our Most Popular Posts" | We published roughly 300 articles in 2025. Of the 25 most read, 17 addressed AI. Here's our annual rundown, including a note of gratitude on our 20-year anniversary. www.practicalecommerce.com/2025-top-25-... #ecommerce
December 31, 2025 at 6:58 PM
"New #Ecommerce Tools: December 31, 2025" | Since 2016 author Sig Ueland has published a weekly list of new services for merchants. This post includes avatars, mobile apps, reviews, email, agentic commerce, AI videos, more. practicalecommerce.com/new-ecommerc... @mobiloud.bsky.social
December 31, 2025 at 1:40 PM
"3 SEO Predictions for 2026" | GenAI increasingly dominates search results through AI Overviews & AI Mode, rendering traditional tactics ineffective. 20-year pro @smartymarketing.bsky.social shares her top predictions for the coming year. www.practicalecommerce.com/3-seo-predic... #seo #ecommerce
December 30, 2025 at 9:51 PM
"The Psychology of AI SERPs and Shopping" | Sr. Contributor Armando Roggio explains how the rise of zero-click searches signals the coming effect of AI shopping on product discovery. It's a must-read for merchants looking for #genAI visibility. www.practicalecommerce.com/the-psycholo... #ecommerce
December 29, 2025 at 12:53 PM
"New Books: Swiftynomics, UX Skills, More" | @yestare-nyc.bsky.social's latest rundown of new books for merchants includes titles on supply chain, user experience, transformation, and, yes, Taylor Swift. www.practicalecommerce.com/new-books-sw... #ecommerce #books @mlheggeness.bsky.social
December 26, 2025 at 12:17 PM
"New Ecommerce Tools: December 24, 2025" | This week's rundown includes new products/services for AEO, agentic commerce, analytics, cryptocurrencies & alt payments, AI marketing, fulfillment, fraud prevention, creator commerce, more. www.practicalecommerce.com/new-ecommerc... #ecommerce
December 24, 2025 at 11:55 AM
"GSC Groups Keywords as AI Queries Expand" | Google Search Console's shift to keyword groups reflects consumers' use of longer queries on #genAI, making solo keyword tracking ineffective. @seosmarty.bsky.social explains. www.practicalecommerce.com/gsc-groups-k... #ecommerce #seo
December 23, 2025 at 1:38 PM
"Shopify Integrates AI Product Discovery" | #Shopify's new Agentic Storefronts means even small merchants can sell via #ChatGPT, #Perplexity, #Microsoft Copilot, more. Sr. Contributor Armando Roggio looks at the new tool & what it foretells. www.practicalecommerce.com/shopify-inte... #ecommerce
December 22, 2025 at 2:17 PM