Philip Tate
@philiptater.bsky.social
Brand builder, strategic communicator, hoops junkie, Vandy grad, Panthers/Hornets/Braves fan, husband, dad
How Urban Outfitters connects with Gen Z through brand collaborations www.marketingdive.com/news/how-urb...
How Urban Outfitters connects with Gen Z through brand collaborations
The retailer has increased sales growth and brand affinity in part by teaming with brands like Dunkin’ and artists like Tinashe to meet consumer needs.
www.marketingdive.com
November 28, 2025 at 3:10 PM
How Urban Outfitters connects with Gen Z through brand collaborations www.marketingdive.com/news/how-urb...
The Charlotte Observer's Scott Fowler: What I’m thankful for: Kon, Venus, Rico, coffee and Charlotte’s best sign www.charlotteobserver.com/sports/artic...
November 28, 2025 at 12:07 AM
The Charlotte Observer's Scott Fowler: What I’m thankful for: Kon, Venus, Rico, coffee and Charlotte’s best sign www.charlotteobserver.com/sports/artic...
Why American Eagle tapped Martha Stewart to extend beyond Gen Z www.marketingdive.com/news/why-ame...
Why American Eagle tapped Martha Stewart to extend beyond Gen Z
After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter of its “Give Great Jeans” holiday push.
www.marketingdive.com
November 26, 2025 at 3:10 PM
Why American Eagle tapped Martha Stewart to extend beyond Gen Z www.marketingdive.com/news/why-ame...
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform www.hollywoodreporter.com/business/dig...
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform
As part of a slew of creator-led programming aimed at Madison Avenue, the Julian Shapiro-Barnum-hosted late-night show 'Outside Tonight' was unveiled as weekly series set in New York City parks and…
www.hollywoodreporter.com
November 26, 2025 at 12:07 AM
Why Does YouTube Need Its Own Late-Night Show? Advertisers Are Stampeding to Its Platform www.hollywoodreporter.com/business/dig...
How the Story of the American Revolution Is Misunderstood www.theringer.com/2025/11/20/n...
How the Story of the American Revolution Is Misunderstood
Ken Burns’s new documentary unpacks the Revolutionary War—and explains why history doesn’t repeat, even if human nature never changes
www.theringer.com
November 24, 2025 at 3:10 PM
How the Story of the American Revolution Is Misunderstood www.theringer.com/2025/11/20/n...
How Unilever is pushing sports marketing beyond broadcast convention www.marketingdive.com/news/how-uni...
How Unilever is pushing sports marketing beyond broadcast convention
Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.
www.marketingdive.com
November 24, 2025 at 12:07 AM
How Unilever is pushing sports marketing beyond broadcast convention www.marketingdive.com/news/how-uni...
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top www.si.com/college-bask...
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top
Barely 48 hours after celebrating a national title, the Gators were back at work, navigating NIL deals, NBA draft decisions and transfer portal targets.
www.si.com
November 22, 2025 at 3:10 PM
Inside the $10 Million Race to Keep Florida Men’s Basketball on Top www.si.com/college-bask...
How baby boomers got so rich and why their kids are unlikely to catch up www.washingtonpost.com/business/202...
November 21, 2025 at 3:10 PM
How baby boomers got so rich and why their kids are unlikely to catch up www.washingtonpost.com/business/202...
How Walmart is deploying the Grinch to boost holiday marketing www.marketingdive.com/news/how-wal...
How Walmart is deploying the Grinch to boost holiday marketing
The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on products like the Switch 2.
www.marketingdive.com
November 21, 2025 at 12:07 AM
How Walmart is deploying the Grinch to boost holiday marketing www.marketingdive.com/news/how-wal...
How the University of North Carolina at Chapel Hill is building a modern brand: America’s first public university is transforming its marketing to meet a moment when public perception of higher education is on the decline. www.fastcompany.com/91436621/how...
November 19, 2025 at 3:10 PM
How the University of North Carolina at Chapel Hill is building a modern brand: America’s first public university is transforming its marketing to meet a moment when public perception of higher education is on the decline. www.fastcompany.com/91436621/how...
How Catastrophic Is It If the AI Bubble Bursts? www.theringer.com/2025/11/04/t...
How Catastrophic Is It If the AI Bubble Bursts? An FAQ.
The AI industry's most important product is not a chatbot or a video generator; it's the story the AI industry is telling about itself
www.theringer.com
November 19, 2025 at 12:07 AM
How Catastrophic Is It If the AI Bubble Bursts? www.theringer.com/2025/11/04/t...
The perks of being a team of one: Research suggests that working with a team or cofounder might come with more drawbacks than you realize. www.fastcompany.com/91435703/the...
November 17, 2025 at 3:10 PM
The perks of being a team of one: Research suggests that working with a team or cofounder might come with more drawbacks than you realize. www.fastcompany.com/91435703/the...
Fun post from Mr. Submarine, which is celebrating 50 years with 50 commercials mrsubmarine.com/50thAnnivers...
Mr. Submarine 50th Anniversary Celebration
Celebrate 50 years of flavor with Mr. Submarine! Join the party, enjoy special deals, nostalgic ads and exclusive offers—visit our 50th Anniversary page.
mrsubmarine.com
November 17, 2025 at 12:07 AM
Fun post from Mr. Submarine, which is celebrating 50 years with 50 commercials mrsubmarine.com/50thAnnivers...
The Athletic's Ralph Russo: How is Vanderbilt doing this? An Aussie rules football team traveled 9,000 miles to find out. www.nytimes.com/athletic/678...
How is Vanderbilt doing this? An Aussie rules football team traveled 9,000 miles to find out
Gold Coast Suns senior coach Damien Hardwick said he's sees a lot of similarities between Vanderbilt football and his team.
www.nytimes.com
November 15, 2025 at 3:10 PM
The Athletic's Ralph Russo: How is Vanderbilt doing this? An Aussie rules football team traveled 9,000 miles to find out. www.nytimes.com/athletic/678...
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos www.marketingdive.com/news/instaca...
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos
New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, including a Lie Pie kit.
www.marketingdive.com
November 14, 2025 at 3:10 PM
Instacart’s animated holiday ads aim to ease pressure amid seasonal chaos www.marketingdive.com/news/instaca...
Must read from Gini Dietrich for Spin Sucks: How to Make Your Brand the Obvious Answer with Visibility Engineering. spinsucks.com/communicatio...
How to Make Your Brand the Obvious Answer with Visibility Engineering
TL; DR We're no longer doing content marketing; we’ve moved into visibility engineering. Most decisions happen pre-pipeline; if you’re not cited, you’re not considered. Build anchor hubs that read…
spinsucks.com
November 14, 2025 at 12:07 AM
Must read from Gini Dietrich for Spin Sucks: How to Make Your Brand the Obvious Answer with Visibility Engineering. spinsucks.com/communicatio...
Vanderbilt Chancellor Daniel Diermeier for USA Today: College football may be the last remaining communal experience we have www.usatoday.com/story/opinio...
College football may be the last remaining communal experience we have | Opinion
College sports undoubtedly unify a community, but they also do more: They reveal and forge character.
www.usatoday.com
November 12, 2025 at 3:10 PM
Vanderbilt Chancellor Daniel Diermeier for USA Today: College football may be the last remaining communal experience we have www.usatoday.com/story/opinio...
HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros] blog.hubspot.com/marketing/st...
HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros]
What's happening in the world of newsletters and what can you expect next? Take a look at our survey of 400+ newsletter pros for the full scoop.
blog.hubspot.com
November 12, 2025 at 12:07 AM
HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros] blog.hubspot.com/marketing/st...
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity www.marketingdive.com/news/gap-ext...
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s record-breaking “Better in Denim” ad.
www.marketingdive.com
November 10, 2025 at 3:10 PM
Gap extends ‘Give Your Gift’ holiday campaign to promote hope, unity www.marketingdive.com/news/gap-ext...
Butterball Made the First-Ever ‘Thanksgiving Hosting Pants’ — and They’re Actually Brilliant www.foodandwine.com/butterball-h...
Butterball Made the First-Ever ‘Thanksgiving Hosting Pants’ — and They’re Actually Brilliant
Hosting Thanksgiving can be chaotic, but Butterball’s new “Hosting Pants” aim to make it easier. The brand partnered with chef apparel company Hedley & Bennett to design pants with tool loops,…
www.foodandwine.com
November 10, 2025 at 12:07 AM
Butterball Made the First-Ever ‘Thanksgiving Hosting Pants’ — and They’re Actually Brilliant www.foodandwine.com/butterball-h...
The Washington Post's Dave Sheinin: The 10 best sports theme songs of all time — and what makes them great. wapo.st/49IotnQ
November 8, 2025 at 3:10 PM
The Washington Post's Dave Sheinin: The 10 best sports theme songs of all time — and what makes them great. wapo.st/49IotnQ
Inside Lowe’s social-first holiday push as Gen Alpha enters the market www.marketingdive.com/news/inside-...
Inside Lowe’s social-first holiday push as Gen Alpha enters the market
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.
www.marketingdive.com
November 7, 2025 at 3:10 PM
Inside Lowe’s social-first holiday push as Gen Alpha enters the market www.marketingdive.com/news/inside-...
5 Marketing Fundamentals That Still Work in 2026 contentmarketinginstitute.com/strategy-pla...
5 Marketing Fundamentals That Still Work in 2026
Five core marketing fundamentals will influence success in 2026. Here’s how to update them for creator culture, the age of AI, and other realities.
contentmarketinginstitute.com
November 7, 2025 at 12:07 AM
5 Marketing Fundamentals That Still Work in 2026 contentmarketinginstitute.com/strategy-pla...
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign www.marketingdive.com/news/coca-co...
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign
Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.
www.marketingdive.com
November 5, 2025 at 3:10 PM
Naughty or nice? Coca-Cola doubles down on AI in new holiday campaign www.marketingdive.com/news/coca-co...