Paul Halfpenny - Filter | PersonalizeWP
@paulhalfpenny.com
Founder and CTO at Filter and PersonalIzeWP. Depeche Mode Devotee. Solutions, Web, Mobile, WordPress. And a lot of Star Wars.
Reposted by Paul Halfpenny - Filter | PersonalizeWP
Reposted by Paul Halfpenny - Filter | PersonalizeWP
We’ve been working hard all week so it's time for some Friday fun 🎃
To celebrate Halloween this year, everyone received a biscuit decorating kit and we challenged the team (& their mini Filterettes!) to get creative.
Here are a few of our favourite spooky creations Which biscuits get your vote? 👀
To celebrate Halloween this year, everyone received a biscuit decorating kit and we challenged the team (& their mini Filterettes!) to get creative.
Here are a few of our favourite spooky creations Which biscuits get your vote? 👀
October 31, 2025 at 2:45 PM
We’ve been working hard all week so it's time for some Friday fun 🎃
To celebrate Halloween this year, everyone received a biscuit decorating kit and we challenged the team (& their mini Filterettes!) to get creative.
Here are a few of our favourite spooky creations Which biscuits get your vote? 👀
To celebrate Halloween this year, everyone received a biscuit decorating kit and we challenged the team (& their mini Filterettes!) to get creative.
Here are a few of our favourite spooky creations Which biscuits get your vote? 👀
Reposted by Paul Halfpenny - Filter | PersonalizeWP
A new #DepecheMode live album AND four brand new Depeche Mode songs are on the way. Memento Mori: Mexico City will be out on 5th December
Read all about it here. I've added purchasing links to allow you to get one or all of the formats:
almostpredictablealmost1.blogspot.com/2025/10/depe...
Read all about it here. I've added purchasing links to allow you to get one or all of the formats:
almostpredictablealmost1.blogspot.com/2025/10/depe...
DEPECHE MODE MEMENTO MORI: MEXICO CITY - A NEW LIVE ALBUM AND NEW STUDIO SONGS
A blog about Depeche Mode, electronic music and the Scottish music scene
almostpredictablealmost1.blogspot.com
October 22, 2025 at 7:46 PM
A new #DepecheMode live album AND four brand new Depeche Mode songs are on the way. Memento Mori: Mexico City will be out on 5th December
Read all about it here. I've added purchasing links to allow you to get one or all of the formats:
almostpredictablealmost1.blogspot.com/2025/10/depe...
Read all about it here. I've added purchasing links to allow you to get one or all of the formats:
almostpredictablealmost1.blogspot.com/2025/10/depe...
Reposted by Paul Halfpenny - Filter | PersonalizeWP
In Discworld, cities thrive because they welcome dwarfs, trolls, vampires, and humans alike. Ankh-Morpork works because everyone belongs. Funny how fiction can seem more humane than policy sometimes.
October 7, 2025 at 12:46 PM
In Discworld, cities thrive because they welcome dwarfs, trolls, vampires, and humans alike. Ankh-Morpork works because everyone belongs. Funny how fiction can seem more humane than policy sometimes.
Puy de Fou in France is exceptional, and I really hope that we get a British version.
Chances that the 4 eras being represented are Medieval, Tudor, Victorian and WWII? 100%. The likelihood there will be some spooky Jack the Ripper element in the Victorian village? Also 100%
September 8, 2025 at 8:27 AM
Puy de Fou in France is exceptional, and I really hope that we get a British version.
This is the greatest thing I've seen this year!
September 3, 2025 at 3:02 PM
This is the greatest thing I've seen this year!
Reposted by Paul Halfpenny - Filter | PersonalizeWP
Most websites are loading fonts wrong.
❌ Google Fonts isn’t “free” (privacy + speed cost)
❌ Icon fonts were a mistake
❌ WOFF2 only - stop shipping TTF/WOFF
❌ Subset or bleed megabytes
❌ Fallbacks matter (and can be tuned!)
www.jonoalderson.com/conjecture/y...
❌ Google Fonts isn’t “free” (privacy + speed cost)
❌ Icon fonts were a mistake
❌ WOFF2 only - stop shipping TTF/WOFF
❌ Subset or bleed megabytes
❌ Fallbacks matter (and can be tuned!)
www.jonoalderson.com/conjecture/y...
You’re loading fonts wrong (and it’s crippling your performance)
Fonts are one of the most visible, most powerful parts of the web. And yet: almost everyone gets them wrong.
www.jonoalderson.com
August 21, 2025 at 10:09 PM
Most websites are loading fonts wrong.
❌ Google Fonts isn’t “free” (privacy + speed cost)
❌ Icon fonts were a mistake
❌ WOFF2 only - stop shipping TTF/WOFF
❌ Subset or bleed megabytes
❌ Fallbacks matter (and can be tuned!)
www.jonoalderson.com/conjecture/y...
❌ Google Fonts isn’t “free” (privacy + speed cost)
❌ Icon fonts were a mistake
❌ WOFF2 only - stop shipping TTF/WOFF
❌ Subset or bleed megabytes
❌ Fallbacks matter (and can be tuned!)
www.jonoalderson.com/conjecture/y...
Reposted by Paul Halfpenny - Filter | PersonalizeWP
Really good read about how AI will change web agency work.
dri.es/ai-and-the-g...
via @briancoords.com
dri.es/ai-and-the-g...
via @briancoords.com
AI and the great digital agency unbundling
AI is transforming digital agencies and web development at an accelerating pace. To stay relevant, agencies must evolve beyond commoditized technical work and reposition themselves around strategy, or...
dri.es
August 19, 2025 at 8:49 AM
Really good read about how AI will change web agency work.
dri.es/ai-and-the-g...
via @briancoords.com
dri.es/ai-and-the-g...
via @briancoords.com
Reposted by Paul Halfpenny - Filter | PersonalizeWP
SAME AI PROMPT = DIFFERENT CODE STYLES
Just showed how to turn Claude Code into the ultimate #WordPress AI builder using simple .md files.
✅ Procedural WordPress plugins
✅ OOP with WordPress Plugin Boilerplate
✅ Perfect coding standards every time
Watch: youtu.be/mckUYWT0RLo
Just showed how to turn Claude Code into the ultimate #WordPress AI builder using simple .md files.
✅ Procedural WordPress plugins
✅ OOP with WordPress Plugin Boilerplate
✅ Perfect coding standards every time
Watch: youtu.be/mckUYWT0RLo
WordPress AI Builder Secret: 95% of Developers Get This Wrong
YouTube video by Elliott Richmond
youtu.be
August 13, 2025 at 2:13 PM
SAME AI PROMPT = DIFFERENT CODE STYLES
Just showed how to turn Claude Code into the ultimate #WordPress AI builder using simple .md files.
✅ Procedural WordPress plugins
✅ OOP with WordPress Plugin Boilerplate
✅ Perfect coding standards every time
Watch: youtu.be/mckUYWT0RLo
Just showed how to turn Claude Code into the ultimate #WordPress AI builder using simple .md files.
✅ Procedural WordPress plugins
✅ OOP with WordPress Plugin Boilerplate
✅ Perfect coding standards every time
Watch: youtu.be/mckUYWT0RLo
Reposted by Paul Halfpenny - Filter | PersonalizeWP
The WordPress Abilities API
This past Monday I guested on the This Week in WordPress podcast by my friend Nathan Wrigley. If you missed it, you can catch the episode here. During the podcast we discussed the Abilities API. As I explained more about the related pull request, one of the listeners,…
This past Monday I guested on the This Week in WordPress podcast by my friend Nathan Wrigley. If you missed it, you can catch the episode here. During the podcast we discussed the Abilities API. As I explained more about the related pull request, one of the listeners,…
The WordPress Abilities API
This past Monday I guested on the This Week in WordPress podcast by my friend Nathan Wrigley. If you missed it, you can catch the episode here. During the podcast we discussed the Abilities API. As I explained more about the related pull request, one of the listeners, Mark Wilkinson, asked: What is an ability? Can you give an example?
jonathanbossenger.com
August 13, 2025 at 6:13 AM
The WordPress Abilities API
This past Monday I guested on the This Week in WordPress podcast by my friend Nathan Wrigley. If you missed it, you can catch the episode here. During the podcast we discussed the Abilities API. As I explained more about the related pull request, one of the listeners,…
This past Monday I guested on the This Week in WordPress podcast by my friend Nathan Wrigley. If you missed it, you can catch the episode here. During the podcast we discussed the Abilities API. As I explained more about the related pull request, one of the listeners,…
Reposted by Paul Halfpenny - Filter | PersonalizeWP
Have you heard of Filter AI for WordPress? ✨
We recently added some new features including custom image generation, directly from within your WordPress dashboard!
👉 Read more about our latest release here: bit.ly/3HdlWX6
Try it out today!
#AI #marketing #content #marketing #wordpress
We recently added some new features including custom image generation, directly from within your WordPress dashboard!
👉 Read more about our latest release here: bit.ly/3HdlWX6
Try it out today!
#AI #marketing #content #marketing #wordpress
Filter AI Introduces Custom Images, Smarter ALT Text and More - Filter
Filter AI makes it easier than ever to create on-brand visuals, boost accessibility and streamline your content creation workflow.
filter.agency
August 7, 2025 at 1:08 PM
Have you heard of Filter AI for WordPress? ✨
We recently added some new features including custom image generation, directly from within your WordPress dashboard!
👉 Read more about our latest release here: bit.ly/3HdlWX6
Try it out today!
#AI #marketing #content #marketing #wordpress
We recently added some new features including custom image generation, directly from within your WordPress dashboard!
👉 Read more about our latest release here: bit.ly/3HdlWX6
Try it out today!
#AI #marketing #content #marketing #wordpress
Testing our new AI Image Generation feature for #FilterAI and it created a great image of Rogue Squadron X-Wings for me and imported it into my Media Library with the ALT text and caption done...
Should be available to everyone from tomorrow!
Should be available to everyone from tomorrow!
July 30, 2025 at 1:32 PM
Testing our new AI Image Generation feature for #FilterAI and it created a great image of Rogue Squadron X-Wings for me and imported it into my Media Library with the ALT text and caption done...
Should be available to everyone from tomorrow!
Should be available to everyone from tomorrow!
Reposted by Paul Halfpenny - Filter | PersonalizeWP
We recently purchased some books for Highover School, supporting their Mirrors & Windows initiative - helping kids to see themselves and others in the stories they read.
We were touched to receive these amazing thank you cards in response! 📚💛
👉 Read the full story: bit.ly/4ny3SHm
#inclusivity
We were touched to receive these amazing thank you cards in response! 📚💛
👉 Read the full story: bit.ly/4ny3SHm
#inclusivity
July 9, 2025 at 3:20 PM
We recently purchased some books for Highover School, supporting their Mirrors & Windows initiative - helping kids to see themselves and others in the stories they read.
We were touched to receive these amazing thank you cards in response! 📚💛
👉 Read the full story: bit.ly/4ny3SHm
#inclusivity
We were touched to receive these amazing thank you cards in response! 📚💛
👉 Read the full story: bit.ly/4ny3SHm
#inclusivity
Reposted by Paul Halfpenny - Filter | PersonalizeWP
🚨 Issue 165 of "Loop WP", my newsletter about WordPress, is out now!
This week:
Ollie Pro turns 1, PersonalizeWP Pro goes free, and WP Security 101 launches, and there are significant updates in WordPress tools and resources this week!
Feel free to read the newsletter. 👇
This week:
Ollie Pro turns 1, PersonalizeWP Pro goes free, and WP Security 101 launches, and there are significant updates in WordPress tools and resources this week!
Feel free to read the newsletter. 👇
Issue #165 Loop WP
Ollie Pro turns 1, PersonalizeWP Pro goes free, and WP Security 101 launches, and there are significant updates in WordPress tools and resources this week!
newsletter.loopwp.com
July 9, 2025 at 1:27 PM
🚨 Issue 165 of "Loop WP", my newsletter about WordPress, is out now!
This week:
Ollie Pro turns 1, PersonalizeWP Pro goes free, and WP Security 101 launches, and there are significant updates in WordPress tools and resources this week!
Feel free to read the newsletter. 👇
This week:
Ollie Pro turns 1, PersonalizeWP Pro goes free, and WP Security 101 launches, and there are significant updates in WordPress tools and resources this week!
Feel free to read the newsletter. 👇
Reposted by Paul Halfpenny - Filter | PersonalizeWP
One ingredient of sustainable web design is carefully considering how a website is built. This is where the tools that are already built into WordPress come in.
Using the block editor, we don't need to pile on a load of additional code and bloat, meaning less data to transfer.
#wordpress
Using the block editor, we don't need to pile on a load of additional code and bloat, meaning less data to transfer.
#wordpress
July 8, 2025 at 7:33 AM
One ingredient of sustainable web design is carefully considering how a website is built. This is where the tools that are already built into WordPress come in.
Using the block editor, we don't need to pile on a load of additional code and bloat, meaning less data to transfer.
#wordpress
Using the block editor, we don't need to pile on a load of additional code and bloat, meaning less data to transfer.
#wordpress
Reposted by Paul Halfpenny - Filter | PersonalizeWP
I mentioned the other day that I'm about to launch a #podcasting / #podcast plugin for #WordPress. If you're interested in beta testing that, and finding out more, there's more here: https://www.podcasterplus.com/beta/
Beta - Podcaster Plus
Join the Podcaster Plus beta list. Stop wrestling with generic players and clunky workflows. It's time to make your podcast website as impressive as your audio.
www.podcasterplus.com
July 4, 2025 at 11:20 AM
I mentioned the other day that I'm about to launch a #podcasting / #podcast plugin for #WordPress. If you're interested in beta testing that, and finding out more, there's more here: https://www.podcasterplus.com/beta/
Have achieved the greatest honour in the WordPress world - my comment became the title for This Week in WordPress #338!
Thank you @nathanwrigley.com!
Thank you @nathanwrigley.com!
July 1, 2025 at 8:45 AM
Have achieved the greatest honour in the WordPress world - my comment became the title for This Week in WordPress #338!
Thank you @nathanwrigley.com!
Thank you @nathanwrigley.com!
We've released version 1.2 of our Filter AI WordPress plugin!
This is a huge update. Generate SEO Titles / META Descriptions and embed them into Yoast SEO. Set Brand Voice and Stop Words globally. Automatically generate Alt Text for images on upload.
Read more here: filter.agency/filter-ai/
This is a huge update. Generate SEO Titles / META Descriptions and embed them into Yoast SEO. Set Brand Voice and Stop Words globally. Automatically generate Alt Text for images on upload.
Read more here: filter.agency/filter-ai/
Filter AI WordPress Plugin - Filter
Filter AI brings the power of AI to WordPress, streamlining content creation and enhancing your editorial workflow.
filter.agency
June 26, 2025 at 12:03 PM
We've released version 1.2 of our Filter AI WordPress plugin!
This is a huge update. Generate SEO Titles / META Descriptions and embed them into Yoast SEO. Set Brand Voice and Stop Words globally. Automatically generate Alt Text for images on upload.
Read more here: filter.agency/filter-ai/
This is a huge update. Generate SEO Titles / META Descriptions and embed them into Yoast SEO. Set Brand Voice and Stop Words globally. Automatically generate Alt Text for images on upload.
Read more here: filter.agency/filter-ai/
Coming this week....if you're using Yoast SEO, then you can ask #FilterAI to generate your SEO Titles and Meta Descriptions for a single post, or batch generate them.
Make sure you're on the BETA waitlist: filter.agency/filter-ai-pl...
Make sure you're on the BETA waitlist: filter.agency/filter-ai-pl...
June 25, 2025 at 8:14 AM
Coming this week....if you're using Yoast SEO, then you can ask #FilterAI to generate your SEO Titles and Meta Descriptions for a single post, or batch generate them.
Make sure you're on the BETA waitlist: filter.agency/filter-ai-pl...
Make sure you're on the BETA waitlist: filter.agency/filter-ai-pl...
Reposted by Paul Halfpenny - Filter | PersonalizeWP
PersonalizeWP Pro is now completely FREE 🎉
We’ve removed the paywall so that you can create more relevant, targeted experiences within WordPress, without limits!
🔗 Read more here: bit.ly/3ZDTwvo
💡 Try @personalizewp.com today!
#WordPress #personalisation #ecommerce #marketing
We’ve removed the paywall so that you can create more relevant, targeted experiences within WordPress, without limits!
🔗 Read more here: bit.ly/3ZDTwvo
💡 Try @personalizewp.com today!
#WordPress #personalisation #ecommerce #marketing
June 24, 2025 at 8:16 AM
PersonalizeWP Pro is now completely FREE 🎉
We’ve removed the paywall so that you can create more relevant, targeted experiences within WordPress, without limits!
🔗 Read more here: bit.ly/3ZDTwvo
💡 Try @personalizewp.com today!
#WordPress #personalisation #ecommerce #marketing
We’ve removed the paywall so that you can create more relevant, targeted experiences within WordPress, without limits!
🔗 Read more here: bit.ly/3ZDTwvo
💡 Try @personalizewp.com today!
#WordPress #personalisation #ecommerce #marketing
Do you use multi-job posting software such as Broadbean, LogicMelon, Idibu or JobAdder and want to integrate with WordPress?
#JobRelay from the amazing @markwilkinson.dev and @keithdevon.com at Highrise Digital is your answer. They have a great webinar here:
streamyard.com/watch/WUGEcj...
#JobRelay from the amazing @markwilkinson.dev and @keithdevon.com at Highrise Digital is your answer. They have a great webinar here:
streamyard.com/watch/WUGEcj...
Webinar: Integrating your job multi-posting software with WordPress
Do you use multi job posting software such as Broadbean, LogicMelon, Idibu or JobAdder for example?
Do you want this integrated with your WordPress website so the jobs you write in your multi-posting...
streamyard.com
June 19, 2025 at 9:08 AM
Do you use multi-job posting software such as Broadbean, LogicMelon, Idibu or JobAdder and want to integrate with WordPress?
#JobRelay from the amazing @markwilkinson.dev and @keithdevon.com at Highrise Digital is your answer. They have a great webinar here:
streamyard.com/watch/WUGEcj...
#JobRelay from the amazing @markwilkinson.dev and @keithdevon.com at Highrise Digital is your answer. They have a great webinar here:
streamyard.com/watch/WUGEcj...
Reposted by Paul Halfpenny - Filter | PersonalizeWP
We recently joined BIMA House at @sxsw.com London, where Allie (Project Manager) and Char (Digital Account Manager) explored bold, brilliant questions about AI’s role in our industry 🧠
🔗 Read more: bit.ly/45ZyRps
Big thanks to #BIMA for the invite!
#SXSWLondon #AI #BIMAHouse #AgenticAI
🔗 Read more: bit.ly/45ZyRps
Big thanks to #BIMA for the invite!
#SXSWLondon #AI #BIMAHouse #AgenticAI
BIMA House Recap: Creativity Meets AI - Filter
From AI-powered creativity to the rise of agentic experiences, here’s what we took away from our day at BIMA House during SXSW London.
bit.ly
June 19, 2025 at 7:49 AM
We recently joined BIMA House at @sxsw.com London, where Allie (Project Manager) and Char (Digital Account Manager) explored bold, brilliant questions about AI’s role in our industry 🧠
🔗 Read more: bit.ly/45ZyRps
Big thanks to #BIMA for the invite!
#SXSWLondon #AI #BIMAHouse #AgenticAI
🔗 Read more: bit.ly/45ZyRps
Big thanks to #BIMA for the invite!
#SXSWLondon #AI #BIMAHouse #AgenticAI
Reposted by Paul Halfpenny - Filter | PersonalizeWP
🛍️ AI is reshaping how people shop, fast!
From ChatGPT to Google AI Mode, discovery is shifting from search to smart suggestions. It's not about page 1 anymore. It's about becoming the recommendation. That’s GEO.
Read more 👉 bit.ly/4kowHUT
#AI #DigitalStrategy #GEO #ChatGPT
From ChatGPT to Google AI Mode, discovery is shifting from search to smart suggestions. It's not about page 1 anymore. It's about becoming the recommendation. That’s GEO.
Read more 👉 bit.ly/4kowHUT
#AI #DigitalStrategy #GEO #ChatGPT
Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape - Filter
Why GEO is the new SEO in an AI-powered shopping world and how brands can stay visible in recommendations made by ChatGPT and other platforms.
bit.ly
June 18, 2025 at 1:21 PM
🛍️ AI is reshaping how people shop, fast!
From ChatGPT to Google AI Mode, discovery is shifting from search to smart suggestions. It's not about page 1 anymore. It's about becoming the recommendation. That’s GEO.
Read more 👉 bit.ly/4kowHUT
#AI #DigitalStrategy #GEO #ChatGPT
From ChatGPT to Google AI Mode, discovery is shifting from search to smart suggestions. It's not about page 1 anymore. It's about becoming the recommendation. That’s GEO.
Read more 👉 bit.ly/4kowHUT
#AI #DigitalStrategy #GEO #ChatGPT
Reposted by Paul Halfpenny - Filter | PersonalizeWP
AI is reshaping travel planning, tools like ChatGPT and Gemini are now go-to guides.
🧠 Find out how to prep your content for AI: bit.ly/3Hmnm1j
Travellers ask, not search 💬
Will your hotel show up in their answers?
#Hospitality #AI #Travel #ChatGPT #Gemini #WordPress
🧠 Find out how to prep your content for AI: bit.ly/3Hmnm1j
Travellers ask, not search 💬
Will your hotel show up in their answers?
#Hospitality #AI #Travel #ChatGPT #Gemini #WordPress
Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025 - Filter
AI is changing the way travellers plan trips and hotels must optimise their content for AI discovery to stay competitive.
bit.ly
June 13, 2025 at 3:55 PM
AI is reshaping travel planning, tools like ChatGPT and Gemini are now go-to guides.
🧠 Find out how to prep your content for AI: bit.ly/3Hmnm1j
Travellers ask, not search 💬
Will your hotel show up in their answers?
#Hospitality #AI #Travel #ChatGPT #Gemini #WordPress
🧠 Find out how to prep your content for AI: bit.ly/3Hmnm1j
Travellers ask, not search 💬
Will your hotel show up in their answers?
#Hospitality #AI #Travel #ChatGPT #Gemini #WordPress
Reposted by Paul Halfpenny - Filter | PersonalizeWP
The latest version of Yoast SEO includes an option to generate an llms.txt file. It's there to help AI models better understand your site. #WordPress yoast.com/features/llm...
llms.txt - Yoast SEO Features • Yoast
Generate an llms.txt file effortlessly and guide AI tools to your key content with Yoast SEO, future proof your website for tomorrow's search
yoast.com
June 12, 2025 at 12:36 PM
The latest version of Yoast SEO includes an option to generate an llms.txt file. It's there to help AI models better understand your site. #WordPress yoast.com/features/llm...