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patagonia.com
Act now: pat.ag/B/26/ACLU
The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years.
A thread 🧵
The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years.
A thread 🧵
January 28, 2026 at 7:11 PM
Act now: pat.ag/B/26/ACLU
The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years.
A thread 🧵
The killings by federal agents of Renée Good and Alex Pretti took place less than 20 minutes from Patagonia’s St. Paul store, a location that’s been part of the community for 21 years.
A thread 🧵
A little stinky, but super pretty—if you can’t find powder, steaming summit geysers make for an equally Japanese alternative. Andrea Byrne and Christie Fitzpatrick explore the volcanic fissures atop Asahi-dake, the tallest peak on Japan’s northern island of Hokkaido.
Photos: Christie Fitzpatrick
Photos: Christie Fitzpatrick
January 23, 2026 at 12:10 AM
A little stinky, but super pretty—if you can’t find powder, steaming summit geysers make for an equally Japanese alternative. Andrea Byrne and Christie Fitzpatrick explore the volcanic fissures atop Asahi-dake, the tallest peak on Japan’s northern island of Hokkaido.
Photos: Christie Fitzpatrick
Photos: Christie Fitzpatrick
When the sky is the most beautiful piece of art you’ve ever seen.
Photo: Florian Schulz
Photo: Florian Schulz
January 22, 2026 at 12:09 AM
When the sky is the most beautiful piece of art you’ve ever seen.
Photo: Florian Schulz
Photo: Florian Schulz
1/21/26 2:30 PM PT: The resolution just passed the House of Representatives and will now move onto the Senate. Please visit pat.ag/B/BoundaryWa... to oppose the resolution—there’s still time to block it.
January 21, 2026 at 10:56 PM
1/21/26 2:30 PM PT: The resolution just passed the House of Representatives and will now move onto the Senate. Please visit pat.ag/B/BoundaryWa... to oppose the resolution—there’s still time to block it.
🚨Act Now: Congress is voting to overturn a 20-year mining ban near Minnesota’s Boundary Waters—the most visited wilderness area in the US.
Please take two minutes to help block the plan.
Please take two minutes to help block the plan.
January 20, 2026 at 10:17 PM
🚨Act Now: Congress is voting to overturn a 20-year mining ban near Minnesota’s Boundary Waters—the most visited wilderness area in the US.
Please take two minutes to help block the plan.
Please take two minutes to help block the plan.
Dr. Martin Luther King Jr. reminds us that nonviolence, with direct action as its 5th step, “is a way of life for courageous people.” So, if you’re feeling the uncertainty and anxiety in the world right now, be courageous and act. Bring a friend. Show up.
pat.ag/B/TheKingCen...
A thread 🧵
pat.ag/B/TheKingCen...
A thread 🧵
January 19, 2026 at 5:13 PM
Dr. Martin Luther King Jr. reminds us that nonviolence, with direct action as its 5th step, “is a way of life for courageous people.” So, if you’re feeling the uncertainty and anxiety in the world right now, be courageous and act. Bring a friend. Show up.
pat.ag/B/TheKingCen...
A thread 🧵
pat.ag/B/TheKingCen...
A thread 🧵
Chris Madrid Serrano enjoys the best of late-fall running on the flanks of Cerro La Polvareda outside Santiago, Chile.
Photo: Rodrigo Manns
Photo: Rodrigo Manns
January 18, 2026 at 10:13 PM
Chris Madrid Serrano enjoys the best of late-fall running on the flanks of Cerro La Polvareda outside Santiago, Chile.
Photo: Rodrigo Manns
Photo: Rodrigo Manns
License to chill. Dominic Lentini enjoys a cold one on New Hampshire’s section of the Connecticut River.
Photo: Andrew Burr
Photo: Andrew Burr
January 17, 2026 at 1:32 AM
License to chill. Dominic Lentini enjoys a cold one on New Hampshire’s section of the Connecticut River.
Photo: Andrew Burr
Photo: Andrew Burr
Right place, right time. Shaun Lopez all wrapped up in Cloudbreak blue.
Photo: Chris Peel
Photo: Chris Peel
January 16, 2026 at 12:02 AM
Right place, right time. Shaun Lopez all wrapped up in Cloudbreak blue.
Photo: Chris Peel
Photo: Chris Peel
January 14, 2026 at 9:16 PM
When four dams on the Klamath River in California came down, we saw what happens when a river starts being restored.
pat.ag/B/FreeFlowin...
pat.ag/B/FreeFlowin...
These Indigenous Paddlers Are Advocating for Free-Flowing Rivers
Tribal-led activists stepped up at COP30 and have continued their movement here at home
pat.ag
January 14, 2026 at 6:07 PM
When four dams on the Klamath River in California came down, we saw what happens when a river starts being restored.
pat.ag/B/FreeFlowin...
pat.ag/B/FreeFlowin...
Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping.
Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress
Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress
January 13, 2026 at 1:53 AM
Yep, that’s a three-person bivy on a four-foot-wide blade of snow. Problem? Only if you like sleeping.
Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress
Watch the full ascent of Yashkuk Sar I with Dane Steadman and crew at https://pat.ag/B/TigerLilyButtress
The California Fashion Environmental Accountability Act would be a landmark climate and public health policy and hold large footwear and apparel companies accountable for their carbon footprint.
Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...
Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...
January 7, 2026 at 10:47 PM
The California Fashion Environmental Accountability Act would be a landmark climate and public health policy and hold large footwear and apparel companies accountable for their carbon footprint.
Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...
Read our CEO Ryan Gellert’s thoughts on why it must become law at pat.ag/B/California...
After their successful first ascent to the summit of Greenland’s Mirror Wall, Seán Villanueva O’Driscoll, Pete Whittaker, Sean Warren, and Julia Cassou named their route 龍心 (Ryu-Shin) in honor of Keita Kurakami, who was meant to accompany them and passed away tragically just weeks before the trip.
January 7, 2026 at 6:23 PM
After their successful first ascent to the summit of Greenland’s Mirror Wall, Seán Villanueva O’Driscoll, Pete Whittaker, Sean Warren, and Julia Cassou named their route 龍心 (Ryu-Shin) in honor of Keita Kurakami, who was meant to accompany them and passed away tragically just weeks before the trip.
“Climbing in Patagonia often turns the world’s greatest alpinists into the most speculative meteorologists.” —Matthew Tufts
Just another sunny day in Patagonia. Read more at pat.ag/B/MateDeLosD...
Just another sunny day in Patagonia. Read more at pat.ag/B/MateDeLosD...
January 6, 2026 at 9:58 PM
“Climbing in Patagonia often turns the world’s greatest alpinists into the most speculative meteorologists.” —Matthew Tufts
Just another sunny day in Patagonia. Read more at pat.ag/B/MateDeLosD...
Just another sunny day in Patagonia. Read more at pat.ag/B/MateDeLosD...
Fun waves, good friends, some fish and a total lack of cell reception in the Pacific Northwest—that’s a recipe for a fine trip.
Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/B/BreakYourFall
Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/B/BreakYourFall
January 5, 2026 at 5:45 PM
Fun waves, good friends, some fish and a total lack of cell reception in the Pacific Northwest—that’s a recipe for a fine trip.
Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/B/BreakYourFall
Watch and read about Paige Alms, Moona Whyte and Kyle Thiermann’s cold-weather gear testing in British Columbia at https://pat.ag/B/BreakYourFall
What happens off the rock is just as important as what happens on it. Aidan Roberts brings the warmth to his warm-up with the windproof Retro-X® Jacket.
https://pat.ag/B/F25/RetroXFleece
Photos: Eric Bissell
https://pat.ag/B/F25/RetroXFleece
Photos: Eric Bissell
January 2, 2026 at 9:07 PM
What happens off the rock is just as important as what happens on it. Aidan Roberts brings the warmth to his warm-up with the windproof Retro-X® Jacket.
https://pat.ag/B/F25/RetroXFleece
Photos: Eric Bissell
https://pat.ag/B/F25/RetroXFleece
Photos: Eric Bissell
The next time you curse your alarm clock, just remember there are more startling ones out there.
Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/B/TigerLilyButtress
Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/B/TigerLilyButtress
January 1, 2026 at 9:14 PM
The next time you curse your alarm clock, just remember there are more startling ones out there.
Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/B/TigerLilyButtress
Catch the full film of Patagonia Ambassador Dane Steadman and his team’s first ascent of Yashkuk Sar at https://pat.ag/B/TigerLilyButtress
The Alps are one of the most iconic mountain ranges in the world. It’s where modern mountaineering and downhill skiing were born, and home to over 1,000 ski resorts across eight countries—and just as many unique and hard-charging snow communities.
December 31, 2025 at 6:18 PM
The Alps are one of the most iconic mountain ranges in the world. It’s where modern mountaineering and downhill skiing were born, and home to over 1,000 ski resorts across eight countries—and just as many unique and hard-charging snow communities.
When you introduce your child to something new and they’re not sure if they should cry or fall asleep.
Photo: Joey Sackett
Photo: Joey Sackett
December 30, 2025 at 5:45 PM
When you introduce your child to something new and they’re not sure if they should cry or fall asleep.
Photo: Joey Sackett
Photo: Joey Sackett
Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated.
A thread 🧵
A thread 🧵
December 29, 2025 at 6:40 PM
Two weeks before a planned expedition to the Mirror Wall in Greenland, trad-climbing legend Keita Kurakami tragically passed away. The team was devastated.
A thread 🧵
A thread 🧵
Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.
December 27, 2025 at 10:42 PM
Soccer players understand that some of the most magical plays happen “off the ball.” Same for climbing, snowboarding and surfing. It’s the moments before and after the session, the anticipation, the satisfaction of replaying an epic line you’ll remember when you’re old.
Pheasant Tail Flymph
Soft-hackle pattern for emerging insects.
Soft-hackle pattern for emerging insects.
December 25, 2025 at 8:36 PM
Pheasant Tail Flymph
Soft-hackle pattern for emerging insects.
Soft-hackle pattern for emerging insects.
Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley.
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
December 24, 2025 at 6:12 PM
Which would you choose, ocean or mountain? Cody Chapman and Tony Palicci go for dirt over surf in the ever-difficult California conundrum, while on a golden sunset ride above Mill Valley.
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
https://pat.ag/B/MTB/F25
Photo: Bryson Malone
Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal
December 23, 2025 at 6:41 PM
Three surfers and a whole lot of natural rubber wetsuits meet the remote coastline of British Columbia. Join Paige Alms, Moona Whyte, and Kyle Thiermann as they put our cold-water gear to the test and find some fun waves along the way. Read the story and watch the film: https://pat.ag/B/BreakYourFal