Patagonia
@patagonia.com
We're in business to save our home planet.
patagonia.com
patagonia.com
First look at Cyber Monday 2045. It’s packed with surefire 🔥 bestsellers. Our designers are always working on future seasons, but this time they went far out.
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
December 2, 2025 at 1:08 AM
First look at Cyber Monday 2045. It’s packed with surefire 🔥 bestsellers. Our designers are always working on future seasons, but this time they went far out.
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
These products will take full advantage of business on a nearly dead planet.
Learn more: pat.ag/B/25/CyberMo...
There’s no business on a dead planet.
So, what if businesses invested in solving problems, paid their employees a living wage and gave the rest to tackling the climate crisis?
November 30, 2025 at 4:12 PM
There’s no business on a dead planet.
So, what if businesses invested in solving problems, paid their employees a living wage and gave the rest to tackling the climate crisis?
Being in business without a purpose is no longer an option.
With the most fundamental ecosystems humanity depends on nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is.
pat.ag/B/25/BlackFr...
pat.ag/B/25/BlackFr...
November 29, 2025 at 3:42 PM
Being in business without a purpose is no longer an option.
With the most fundamental ecosystems humanity depends on nearing collapse, we have no choice but to call out the reckless denial in our culture for what it is.
pat.ag/B/25/BlackFr...
pat.ag/B/25/BlackFr...
Call us crazy for trying to reimagine capitalism, but with ecosystems nearing collapse, do we really have a choice?
https://pat.ag/B/25/WorkInProgress
https://pat.ag/B/25/WorkInProgress
November 28, 2025 at 8:17 PM
Call us crazy for trying to reimagine capitalism, but with ecosystems nearing collapse, do we really have a choice?
https://pat.ag/B/25/WorkInProgress
https://pat.ag/B/25/WorkInProgress
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth:
A thread 🧵:
A thread 🧵:
November 28, 2025 at 1:52 PM
Because of the way things seem to work these days, we’re going to repeat this fable over and over until it becomes a big, beautiful truth:
A thread 🧵:
A thread 🧵:
We use our business to help save our home planet, but we don’t take ourselves too seriously.
Our first-ever Work in Progress Report confirms it. Give it a read and see all the challenges we’re juggling at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
Our first-ever Work in Progress Report confirms it. Give it a read and see all the challenges we’re juggling at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
November 26, 2025 at 6:15 PM
We use our business to help save our home planet, but we don’t take ourselves too seriously.
Our first-ever Work in Progress Report confirms it. Give it a read and see all the challenges we’re juggling at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
Our first-ever Work in Progress Report confirms it. Give it a read and see all the challenges we’re juggling at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
When you’ve spent your life hiking and riding the world’s most challenging terrain, finding “the line of your life” is a tall task. In April 2025, fisherman, big-mountain snowboarder and year-round Alaskan Ryland Bell set out to do just that.
Watch the full film at pat.ag/F/DIG
Watch the full film at pat.ag/F/DIG
DIG - Patagonia
An Alaskan snowboard film.
pat.ag
November 25, 2025 at 8:00 PM
When you’ve spent your life hiking and riding the world’s most challenging terrain, finding “the line of your life” is a tall task. In April 2025, fisherman, big-mountain snowboarder and year-round Alaskan Ryland Bell set out to do just that.
Watch the full film at pat.ag/F/DIG
Watch the full film at pat.ag/F/DIG
Read our first-ever Work in Progress Report to learn about our unusual ownership structure and why our founders actually paid taxes to “go purpose.”
Now, we’re able to give more money, and faster, to grassroots activists driving solutions. pat.ag/B/25/WorkInP...
Now, we’re able to give more money, and faster, to grassroots activists driving solutions. pat.ag/B/25/WorkInP...
November 24, 2025 at 7:53 PM
Read our first-ever Work in Progress Report to learn about our unusual ownership structure and why our founders actually paid taxes to “go purpose.”
Now, we’re able to give more money, and faster, to grassroots activists driving solutions. pat.ag/B/25/WorkInP...
Now, we’re able to give more money, and faster, to grassroots activists driving solutions. pat.ag/B/25/WorkInP...
The Descent: 3, 2, 1 … dropping! You’ve spent all day working toward this moment, and it’s critical you feel fully locked in.
November 23, 2025 at 3:15 PM
The Descent: 3, 2, 1 … dropping! You’ve spent all day working toward this moment, and it’s critical you feel fully locked in.
The best gifts unlock a new way to experience the world. Sonny and his boat, “Walnut,” are well on their way to creating a whole new mythology.
Give those you love what they need to get out there, and the stories will follow.
https://pat.ag/B/25/GiftGuide
Give those you love what they need to get out there, and the stories will follow.
https://pat.ag/B/25/GiftGuide
November 22, 2025 at 7:48 PM
The best gifts unlock a new way to experience the world. Sonny and his boat, “Walnut,” are well on their way to creating a whole new mythology.
Give those you love what they need to get out there, and the stories will follow.
https://pat.ag/B/25/GiftGuide
Give those you love what they need to get out there, and the stories will follow.
https://pat.ag/B/25/GiftGuide
This Giving Tuesday, our payments partner Adyen is joining us to protect public lands with @conservationlands.bsky.social—and we hope you can join us, too.
Read more about the project here: pat.ag/B/25/GivingT...
Read more about the project here: pat.ag/B/25/GivingT...
November 21, 2025 at 7:27 PM
This Giving Tuesday, our payments partner Adyen is joining us to protect public lands with @conservationlands.bsky.social—and we hope you can join us, too.
Read more about the project here: pat.ag/B/25/GivingT...
Read more about the project here: pat.ag/B/25/GivingT...
We don’t own the factories where our products are made, and a lot of these factories work with fast-fashion brands. We see this as an opportunity. It’s all in our first-ever Work in Progress Report at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
#PatagoniaFanMail
November 20, 2025 at 10:20 PM
We don’t own the factories where our products are made, and a lot of these factories work with fast-fashion brands. We see this as an opportunity. It’s all in our first-ever Work in Progress Report at pat.ag/B/25/WorkInP...
#PatagoniaFanMail
#PatagoniaFanMail
The new Retro-X® Jacket is a faithful puppy dawg that’s always there to warm you up before and after a chilly sesh.
November 18, 2025 at 10:19 PM
The new Retro-X® Jacket is a faithful puppy dawg that’s always there to warm you up before and after a chilly sesh.
Despite our best efforts, our products still have an environmental cost. Since 1985, we’ve paid a self-imposed Earth tax. Donating 1% of sales isn’t philanthropy—it’s the cost of doing business. Learn more about it in our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
November 17, 2025 at 7:56 PM
Despite our best efforts, our products still have an environmental cost. Since 1985, we’ve paid a self-imposed Earth tax. Donating 1% of sales isn’t philanthropy—it’s the cost of doing business. Learn more about it in our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son.
Give them what they need to get out there, and the stories will follow.
pat.ag/B/25/GiftGuide
Give them what they need to get out there, and the stories will follow.
pat.ag/B/25/GiftGuide
November 16, 2025 at 9:51 PM
The best gifts remind us of those we love. How a hand-me-down pack becomes a bond between a father and son.
Give them what they need to get out there, and the stories will follow.
pat.ag/B/25/GiftGuide
Give them what they need to get out there, and the stories will follow.
pat.ag/B/25/GiftGuide
Designed as the link between the PowSlayer Jacket and our Capilene® baselayers, the Nano-Air® Ultralight Freeride Jacket is a midlayer built specifically for the skintrack, striking the perfect balance between protection, warmth and breathability.
November 15, 2025 at 10:29 PM
Designed as the link between the PowSlayer Jacket and our Capilene® baselayers, the Nano-Air® Ultralight Freeride Jacket is a midlayer built specifically for the skintrack, striking the perfect balance between protection, warmth and breathability.
Repair is a radical act. Our first-ever Work in Progress Report details how we buy back, repair, and resell used gear, reducing our environmental impact along the way.
Read more about our Worn Wear program at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
Read more about our Worn Wear program at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
November 14, 2025 at 4:16 PM
Repair is a radical act. Our first-ever Work in Progress Report details how we buy back, repair, and resell used gear, reducing our environmental impact along the way.
Read more about our Worn Wear program at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
Read more about our Worn Wear program at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
When you’re emerging from an intense experience in the backcountry, sometimes the best way to make sense of it all is on paper. Matthew Tufts relives a two-day attempted crossing of British Columbia’s Selkirk Mountains by mapping out the route—and the experience.
Full story pat.ag/B/SelkirkSch...
Full story pat.ag/B/SelkirkSch...
November 13, 2025 at 8:55 PM
When you’re emerging from an intense experience in the backcountry, sometimes the best way to make sense of it all is on paper. Matthew Tufts relives a two-day attempted crossing of British Columbia’s Selkirk Mountains by mapping out the route—and the experience.
Full story pat.ag/B/SelkirkSch...
Full story pat.ag/B/SelkirkSch...
Can you make clothes and fight for a livable planet at the same time? We’ll let you be the judge.
Read our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
Read our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
November 12, 2025 at 6:11 PM
Can you make clothes and fight for a livable planet at the same time? We’ll let you be the judge.
Read our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
Read our first-ever Work in Progress Report at https://pat.ag/B/25/WorkInProgress
#PatagoniaFanMail
Brian Langlois pushes bike season to the brink of winter during a late fall ride on the Keystone Standard Basin Trail, high above Revelstoke, British Columbia.
Photo: Ryan Creary
Photo: Ryan Creary
November 11, 2025 at 10:48 PM
Brian Langlois pushes bike season to the brink of winter during a late fall ride on the Keystone Standard Basin Trail, high above Revelstoke, British Columbia.
Photo: Ryan Creary
Photo: Ryan Creary
About that new boss of ours ... Reporting to her hasn’t been so easy. Our first-ever Work in Progress Report is coming November 12.
Sign up to be the first to receive it at pat.ag/B/F25/Progre...
Sign up to be the first to receive it at pat.ag/B/F25/Progre...
November 7, 2025 at 6:36 PM
About that new boss of ours ... Reporting to her hasn’t been so easy. Our first-ever Work in Progress Report is coming November 12.
Sign up to be the first to receive it at pat.ag/B/F25/Progre...
Sign up to be the first to receive it at pat.ag/B/F25/Progre...
The long way around always comes with better views.
Kanoa King and Ryan Kelly seek higher ground in New Hampshire’s White Mountains.
Photo: Brent Doscher
Kanoa King and Ryan Kelly seek higher ground in New Hampshire’s White Mountains.
Photo: Brent Doscher
November 6, 2025 at 10:10 PM
The long way around always comes with better views.
Kanoa King and Ryan Kelly seek higher ground in New Hampshire’s White Mountains.
Photo: Brent Doscher
Kanoa King and Ryan Kelly seek higher ground in New Hampshire’s White Mountains.
Photo: Brent Doscher
Protecting public lands is about more than outdoor recreation. Patagonia ambassador and activist Caroline Gleich joined a panel at our Upper West Side store in NYC during Climate Week to talk about how protecting public lands is climate action.
Watch the full video at pat.ag/B/ClimateWee...
Watch the full video at pat.ag/B/ClimateWee...
November 5, 2025 at 11:40 PM
Protecting public lands is about more than outdoor recreation. Patagonia ambassador and activist Caroline Gleich joined a panel at our Upper West Side store in NYC during Climate Week to talk about how protecting public lands is climate action.
Watch the full video at pat.ag/B/ClimateWee...
Watch the full video at pat.ag/B/ClimateWee...
For Katie Lamb, “gone climbing” often includes lots of walking, stretching and contemplating compressed cosmic dust formed by good ol’ time and pressure. She takes shivering off the menu by cozying up in our upgraded Retro-X® Jacket.
November 5, 2025 at 12:26 AM
For Katie Lamb, “gone climbing” often includes lots of walking, stretching and contemplating compressed cosmic dust formed by good ol’ time and pressure. She takes shivering off the menu by cozying up in our upgraded Retro-X® Jacket.