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Open Strategy Partners GmBH @openstrategy.bsky.social · May 19

💡 "AI isn't replacing human creativity—it's amplifying it."

At @OpenStrategyPartners, we believe tech achieves its highest purpose by enhancing human capabilities rather than attempting to replace them.

Listen for more: www.robertplank.com/1291-ai-mark...

#HumanAICollab #MarketingInnovation

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Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 23

#OSPeaSpotting: Robert Douglass on the Marketing With AI podcast doing a semantic analysis of hte OSP website and explaining how to use the #MCP can be used to simplify your AI workflows.

Marketing in the Age of AI Podcast Interview with Robert Douglas

Robert Douglass

www.youtube.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 22

"We’re not making any more pitch decks." At #DrupalConBarcelona, #OSP and #Palantir.net teamed up to share what we've learned from helping tech agencies master their #B2BMarketing pitches.

📝 Read the full article: openstrategypartners.com/blog/agency-...

📺 Watch the presentation: bit.ly/3RkIy9I

Agency pitch frameworks: Win more clients with OSP strategies

Three proven agency pitch frameworks that transform conversations into clients. Learn OSP's Value Case, Value Map, and Silent Pitch techniques.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 17

Content expert Ann Handley points us to the top uses of #AI for #Marketing: it looks like the best uses are still primarily in the research and checking categories.

Global Customer Engagement Review | Ann Handley | 59 comments

There's a lot of hoopla around AI. And a lot of questions around it, as my post yesterday pointed out. But what's actually going on? How are top-performing brands *actually* using AI if their goal is to deliver a stellar customer experience? Turn-down service...? Meal-prepping for us...? No. Or not yet. (We can only hope.) Right now, the top-performing brands are using AI mostly to experiment & to elevate customer interactions in these 3 ways, according to brand new research: 🔮 AI-powered predictive analytics, such as identifying customers likely to churn 🖼️ AI-generated images for messaging campaigns ✅ To QA content for brand consistency Those are the self-identifying top performers—the ones who raised their hands to say they are **killing it** at Customer Experience. Here are more specifics on both the top performers (and the laggards!) in this Braze report. They talked to 2,300 marketing execs (so we don't have...

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Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 16

#OpenSource and #AI priorities can often clash. In this case, "what appear to be aggressive AI crawlers increasingly overload community-maintained infrastructure, causing what amounts to persistent distributed denial-of-service (DDoS) attacks on vital public resources."

Open source devs say AI crawlers dominate traffic, forcing blocks on entire countries

AI bots hungry for data are taking down FOSS sites by accident, but humans are fighting back.

arstechnica.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 15

"The future of marketing operations amplifies—not replaces—human creativity and strategic thinking by removing mechanical barriers that currently consume excessive team time and energy."

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 14

#OSPSpotting: An architectural conversation about the scaffolding underpinning the OSP approach to #ProductMarketing. If you want an "oral walk-through of his (very visual) map diagram"—that is, the #ValueMap that put OSP on the map—give the latest EllessMedia podcast a listen.

Jeffrey A. "jam" McGuire: the value map content framework

Jeffrey A. "jam" McGuire is a content marketing expert and the creator of the value map framework.

ellessmedia.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 11

#ActiveAI is here: MCP enables your AI assistant to understand the context and adapt to changing situations autonomously. More on the OSP approach to AI agents.

openstrategypartners.com/blog/masteri...

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 10

Our blog offers ten compelling #BrandPositioningExamples for close analysis and application. See what others are doing well so your words can start clearly communicating your value to your audience.

openstrategypartners.com/blog/writing...

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 9

When #Mautic faced stagnation, Ruth’s strong leadership started the project moving toward success—and #Sustainability.

Open source sustainability through inclusive leadership

How Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 8

“Providing enough free educational content to establish and build trust is indubitably a good idea.”

Relationships and #TechnicalTruth can work together to increase your growth and innovation by building trust with your audience.

DevRel vs. Developer Marketing: A Guide to Key Differences

Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 7

"I’ve long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success."

#OpenSource star Waldo Jaquith reflects on the impact of adopting an #OpenSourceMindset across working spheres. Hint: we're stronger as a #community.

Why I work in the open.

I've long worked in the open, overwhelmingly for one reason: it increases enormously the surface area for success.

waldo.jaquith.org

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Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 4

From Dries Buytaert’s keynote announcing the release of the 1.0 version of the low-/no-code, community-focused #DrupalCMS, to vital discussions on open source #sustainability, the energy was undeniable. Let’s build a more sustainable, inclusive Drupal together.

👇 What stood out to you?

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 4

#DrupalConhashtag/DrupalConAtlanta2025" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link">#DrupalConAtlanta2025 is a wrap! Our #OSP founders: “We didn’t know what to expect at #DrupalCon Atlanta. We found resilience, community, and huge positive energy.”

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Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 3

Full breakdown of how #DevRel works within #DeveloperMarketing here: openstrategypartners.com/blog/devrel-...

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 3

Getting #developers on board as customers and company advocates can increase adoption and reach—but you must meet their needs first.

“Finding the language that accurately captures the technical workings of your product and the value it provides is crucial in DevRel and developer marketing.”

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Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 2

"Use this formula to express your brand’s unique value to your target audience:

How [your brand], in [product category], helps [your audience] address [challenge(s)] with [benefit] by offering [solution]."

Writing a brand positioning statement | Open Strategy Partners

A step-by-step process for using the OSP value map to write a brand positioning statement, with examples and a list of common mistakes.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Apr 1

"In the post-AI world, the actual meaning of your content is what is important. The semantic meaning. Not just the words you decide to stick into your H1s."

Stay tuned for more on how #OSPea Robert Douglass taught an AI to quickly visualize content and semantic meaning on a whole website.

I taught Claude (Anthropic's LLM) to generate these competitive analysis… | Robert Douglass

I taught Claude (Anthropic's LLM) to generate these competitive analysis visualizations for me with just one prompt: "Compare Walker Sands, Velocity Partners…

www.linkedin.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 31

“Protocols have transformed our world: The standardization of electricity helped power the Industrial Revolution. Mobile phones...became truly revolutionary once GSM and cellular protocols enabled them to work anywhere. And...HTTP turned disconnected computer networks into the...Web we know today.”

The Model Context Protocol: why marketing leaders should care about AI's new unified language

Discover how the Model Context Protocol (MCP) unifies AI systems and tools, eliminating silos and streamlining workflows for marketing leaders.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 28

"The project needs to move forward, and it’s not going to happen without activity and collaboration." —Ruth Cheesley, on her work at the helm of #Mautic

openstrategypartners.com/blog/inspiri...

Open source sustainability through inclusive leadership

How Mautic highlights the role of diverse skills and governance in driving open source sustainability and long-term project success.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 27

#OSPea Spotting! jam presented at #FOSSBackstage a few weeks ago; check out his joint talk with Mathias Bolt Lesniak on explaining what you do with all your #OpenSource work.

How to Explain the Impact of Your Open Source Work FOSS Backstage 2025 | Jeffrey McGuire

🚀 How to explain the impact of your open source work My co-presentation at FOSS Backstage, Berlin! Open source is everywhere—but outside our circles, most…

www.linkedin.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 26

Considering #DevRel and #DeveloperMarketing as parts of the same approach can boost product adoption, build trust, and drive stakeholder engagement.

DevRel vs. Developer Marketing: A Guide to Key Differences

Discover how DevRel and developer marketing complement each other to build authentic relationships, support developers, and drive product adoption.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 25

We're excited to see the #OpenSource shoutout in Global Fishing Watch's 2024 Annual Report! Transparent tools are helping this nonprofit coalition achieve its mission to ensure #Sustainable marine ecosystems through equitable (and accessible) management.

🚀 Over the past year, Global Fishing Watch has made bold strides in… | Global Fishing Watch

🚀 Over the past year, Global Fishing Watch has made bold strides in advancing transparency as the cornerstone of equitable ocean governance. We’ve sharpened…

www.linkedin.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 24

From specific words to comprehensive strategy, our new workshop helps your team unify their messaging and build wider brand loyalty.

"A consistent and humanized tone of voice can enhance social presence, foster engagement, and lead consumers to feel more connected to your brand."

OSP workshop: Values, Voice, and Tone for B2B tech marketing

Master how to communicate about your B2B tech with clarity consistency, and authenticity across all your channels and audiences.

openstrategypartners.com

Open Strategy Partners GmBH @openstrategy.bsky.social · Mar 21

"Agentic AI isn't just another tool in your stack—it becomes an active participant in your marketing operations."

openstrategypartners.com/blog/masteri...

Agentic AI workflows: Mastering LLM interaction with MCP for marketing teams

Discover how Agentic AI and the Model Context Protocol (MCP) are transforming marketing workflows, enabling intelligent, autonomous assistants.

openstrategypartners.com