Niki Martinov
@nikimartinov.bsky.social
60 followers
370 following
58 posts
🌟 Brand Manager | Image Consultant | Content Creator
✏️ Graphic Designer · 📸 Photographer (for fun)
Writer of thoughts, builder of brands
Fuelled by coffee☕️, playlists & purpose🎵
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Niki Martinov
@nikimartinov.bsky.social
· Sep 15
From Segmentation to Singularization in Ads
The digital advertising landscape is evolving towards hyper-personalization, utilizing AI and data analytics to deliver unique ads tailored to individual preferences rather than broad segments. Thi…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Aug 25
The Return of ‘Analog’ Aesthetics: Why Brands Are Embracing Offline Vibes in a Digital World
In today’s digital landscape, a notable resurgence of analog aesthetics is emerging as a response to overwhelming digital saturation. Consumers seek authenticity and emotional resonance in ta…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Aug 11
How to Combat Digital Overload with Less Content
In an age dominated by digital saturation, brands face the challenge of capturing consumer attention amidst overwhelming content. Adopting a minimalist content strategy prioritizes quality over qua…
nikimartinov.com
New poster for Noah Hawley's ‘ALIEN: EARTH’ has been released.
Premiering August 12 on Hulu and FX.
Premiering August 12 on Hulu and FX.
Niki Martinov
@nikimartinov.bsky.social
· Jul 29
The Brand Safety Reset: Why Advertising Is Entering a Post-Politics Era
In a digital ecosystem defined by polarization and precision targeting, the concept of “brand safety” is undergoing a profound and overdue transformation. Once rooted in broad keyword b…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Jul 24
Social Media Burnout is Real – Is It Time to Rebrand Offline?
Digital burnout is impacting individuals and brands due to relentless demands from social media. To combat this, brands are encouraged to “rebrand offline” and focus on genuine, tangibl…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Jul 17
Post-Capitalist Branding: What Comes After Consumption?
The evolving landscape of branding is shifting from a consumption-driven model to “Post-Capitalist Branding,” prioritizing contribution and community. As consumers seek purpose over mat…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Jul 15
Post-Algorithm Creativity: Can You Still Go Viral Organically in 2025?
In 2025, organic virality in digital marketing is driven by AI algorithms prioritizing user engagement metrics. Creators must focus on powerful hooks, authentic content, and sound to captivate audi…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Jul 10
The Rise of BrandGPTs: Should Every Brand Have Its Own AI Assistant?
The rise of “BrandGPT” signifies a shift towards hyper-personalized customer interaction through tailored AI assistants, trained on specific brand data. These AIs enhance efficiency, de…
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· Jun 24
Understanding Viral Marketing Trends
Viral products, such as fidget spinners and Labubu toys, reveal how marketing thrives in an attention economy through simplicity, novelty, and emotional design. Social media amplifies their reach, …
nikimartinov.com
Niki Martinov
@nikimartinov.bsky.social
· May 28
Transforming Branding with AI Technologies
In 2025, AI transforms brand strategy, enabling personalized and data-driven techniques for identity development. By utilizing machine learning, brands can optimize design and messaging in real-tim…
nikimartinov.com