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News Product Alliance @newsproduct.org · 3d

The #NPASummit is currently sold out, but we have a waitlist available! If you would like to be added, please email us at [email protected].

News Product Alliance @newsproduct.org · 3d

They’ll explore how newsrooms are shifting from a reliance on programmatic advertising to more direct sales; how editorial and revenue teams are evolving to meet new reader and advertiser needs; and how publishers are leveraging tech to better measure and align audiences.

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News Product Alliance @newsproduct.org · 3d

Amanda Zamora, Becky Bowers, Adriana Lacy, and Ken Doctor will discuss how publishers are diversifying revenue by creating products and experiences that deliver value — and reinforce trust — with community stakeholders, including readers, advertisers, and community partners.

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News Product Alliance @newsproduct.org · 3d

Read the full case study on our blog: newsproduct.org/blog/if-the-product-is-news-svenska-dagbladet-case-study

If the product is news: Svenska Dagbladet case study — News Product Alliance

The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future

newsproduct.org

News Product Alliance @newsproduct.org · 3d

In this new instalment of ‘If the product is news’, Mariah Craddick explores how Svenska Dagbladet’s collaborative model led to the successful launch of SvD Kompakt, a product designed for younger audiences facing news fatigue — and what it reveals about the future of news organizations.

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News Product Alliance @newsproduct.org · 3d

What happens when a 140-year-old newsroom decides to reinvent how it works? 🗞️ At Svenska Dagbladet, that transformation meant breaking down silos and creating an “editorial growth hub” — a cross-functional team where product, editorial, design, and data experts work together from day one.

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News Product Alliance @newsproduct.org · 4d

Learn more about the initiative: newsproduct.org/blog/patrick-j-mcgovern-foundation-renews-support-for-the-npai-co-lab

Patrick J. McGovern Foundation Renews Support for the NPAi Co-Lab — News Product Alliance

The Patrick J. McGovern Foundation has renewed its partnership with NPA to support the News Product AI Collaboration Lab (NPAi Co-Lab), to advance responsible AI adoption in journalism through open in...

newsproduct.org

News Product Alliance @newsproduct.org · 4d

This ensures small and local publishers can adopt AI responsibly and cost-effectively, while revitalizing open-source collaboration that strengthens journalism’s ecosystem capacity to innovate at scale.

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News Product Alliance @newsproduct.org · 4d

We’re excited to share that the Patrick J. McGovern Foundation (@pjmfdn.bsky.social) has renewed its support for the NPAi Co-Lab! 🎉

Next year, the Co-Lab will productize its first-party data schema, pilot it with newsrooms and tool vendors, and embed it in a community-led governance model.

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News Product Alliance @newsproduct.org · 5d

In this piece, Ben Werdmuller explores how news organizations can collect data with intention and transparency, making it a true asset while safeguarding audience trust. Read it on the NPA blog: newsproduct.org/blog/the-fir...

Responsible First-Party Data Collection Strategies for News Organizations — News Product Alliance

First-party data is strategically valuable because it connects users’ preferences and behaviors to specific user profiles, often anchored to an email address. That’s powerful – but it also presents a...

newsproduct.org

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News Product Alliance @newsproduct.org · 5d

Every reader interaction leaves a data trail — signing up for alerts, downloading a voter guide, or filling out a survey. When handled with care, this first-party data can help newsrooms serve their audiences better. When mishandled, it can erode trust.

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News Product Alliance @newsproduct.org · 6d

Read more about The New York Times’s approach in the third case study from ‘If the product is news’, a six-part series by Mariah Craddick: newsproduct.org/blog/if-the-product-is-news-the-new-york-times-case-study

If the product is news: The New York Times case study — News Product Alliance

The case for tighter newsroom and product collaboration – and a radical approach to building news organizations for the future

newsproduct.org

News Product Alliance @newsproduct.org · 6d

This focus reflects a broader industry shift. According to the State of Product Management in Journalism report (newsproduct.org/blog/the-sta...), 67% of respondents report their organization has an official product team, and 45% report a dedicated product executive.

The State of Product Management in Journalism: 2025 Census — News Product Alliance

We’re excited to share the results of the 2025 News Product Alliance Census , our global survey of 500+ product thinkers across 69 countries and 305 organizations. This is our most comprehensive look...

newsproduct.org

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News Product Alliance @newsproduct.org · 6d

A key driver of this success has been breaking down silos between newsroom and product — ensuring collaboration that keeps the audience at the center.

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News Product Alliance @newsproduct.org · 6d

It’s no secret that The New York Times has carved a consequential and profitable path toward sustainability and growth, powered not just by its comprehensive news coverage but also by a significantly diversified product portfolio.

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News Product Alliance @newsproduct.org · 7d

The NPA Summit is currently sold out, but we have a waitlist available! If you would like to be added, please email us at [email protected].

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News Product Alliance @newsproduct.org · 7d

In this session at the #NPASummit 2025, Paul Cheung, Burt Herman, and Ava Macha will guide participants to prototype news products built on trust for specific communities — exploring counter-offensive tactics to rise above noise and falsehoods, and create more resilient information spaces.

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News Product Alliance @newsproduct.org · 7d

People consume information differently based on age, geography, language, culture, digital habits, and levels of trust in institutions. A one-size-fits-all product strategy risks irrelevance — especially as low-quality “pink slime” sites flood communities with misleading stories that erode trust.

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News Product Alliance @newsproduct.org · 10d

Read the full piece on NPA’s blog: newsproduct.org/blog/underst...

Understanding First-Party Data: A Guide for Newsrooms — News Product Alliance

As news organizations shift away from platform dependence and toward deeper, more direct relationships with audiences, collecting and utilizing first-party data has become a major focus. 

newsproduct.org

News Product Alliance @newsproduct.org · 10d

☑️ Why first-party and zero-party data are the most relevant, accurate, and trustworthy forms of data.
☑️ How a data census can break down silos, reduce duplication, and align data with organizational goals.

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News Product Alliance @newsproduct.org · 10d

In this guide, Kevin Anderson walks us through:
☑️ The role of first-, second-, and third-party data — and why the source of data shapes its quality, value, and ethical use.

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News Product Alliance @newsproduct.org · 10d

First-party data fuels editorial strategy, product operations, marketing, and advertising — yet too often it’s collected in silos, across fragmented systems and goals, which limits its full potential.

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News Product Alliance @newsproduct.org · 10d

Understanding first-party data is deceptively simple — but doing it well is complex. It has become foundational, strategic, and indispensable as news organizations move away from platform dependence and toward deeper, more direct audience relationships.

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News Product Alliance @newsproduct.org · 11d

Then the fun really begins as we’ll jump into a "get-your-hands-dirty" workshop to help you apply these lessons in your own organization! 🙌

Learn more about the #NPASummit 2025: newsproduct.org/summit

Summit 2025 — News Product Alliance

Join us on October 23 and 24 in Chicago for the NPA Summit 2025!

newsproduct.org

News Product Alliance @newsproduct.org · 11d

In this session, Madeleine White of The Audiencers will dive deep into the concept of belonging, with a case study from The Telegraph. Product Manager Dean Attil will share how they have segmented their audience and established targeted product strategies to make the most out of each reader.

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