Mulualem Eshetu
@mulualem.bsky.social
Software engineer working on AI products.
I write about UX, agentic AI, and how complex systems reach users.
🔗 mulualem.dev
I write about UX, agentic AI, and how complex systems reach users.
🔗 mulualem.dev
Frontend isn’t about adding features.
It’s about removing choices.
Less UI = less thinking.
Less thinking = better products.
♻️ 📌 🔔
#Frontend #UX #WebDev #SoftwareEngineering
It’s about removing choices.
Less UI = less thinking.
Less thinking = better products.
♻️ 📌 🔔
#Frontend #UX #WebDev #SoftwareEngineering
December 17, 2025 at 6:51 AM
Frontend isn’t about adding features.
It’s about removing choices.
Less UI = less thinking.
Less thinking = better products.
♻️ 📌 🔔
#Frontend #UX #WebDev #SoftwareEngineering
It’s about removing choices.
Less UI = less thinking.
Less thinking = better products.
♻️ 📌 🔔
#Frontend #UX #WebDev #SoftwareEngineering
We’re slowly moving into a world where software doesn’t wait for clicks.
Agents observe, decide, and act.
The real challenge isn’t intelligence, it’s making sure humans still understand what’s happening.
♻️ 📌 🔔
Agents observe, decide, and act.
The real challenge isn’t intelligence, it’s making sure humans still understand what’s happening.
♻️ 📌 🔔
December 15, 2025 at 12:32 PM
We’re slowly moving into a world where software doesn’t wait for clicks.
Agents observe, decide, and act.
The real challenge isn’t intelligence, it’s making sure humans still understand what’s happening.
♻️ 📌 🔔
Agents observe, decide, and act.
The real challenge isn’t intelligence, it’s making sure humans still understand what’s happening.
♻️ 📌 🔔
Working on AI products taught me this
The hard part isn’t making things intelligent. It’s deciding what the user should see, and what they shouldn’t.
As AI becomes more agent-based, frontend clarity matters more than ever.
Good UX doesn’t show off.
It just works.
♻️ 📌 🔔
The hard part isn’t making things intelligent. It’s deciding what the user should see, and what they shouldn’t.
As AI becomes more agent-based, frontend clarity matters more than ever.
Good UX doesn’t show off.
It just works.
♻️ 📌 🔔
December 13, 2025 at 8:08 AM
Working on AI products taught me this
The hard part isn’t making things intelligent. It’s deciding what the user should see, and what they shouldn’t.
As AI becomes more agent-based, frontend clarity matters more than ever.
Good UX doesn’t show off.
It just works.
♻️ 📌 🔔
The hard part isn’t making things intelligent. It’s deciding what the user should see, and what they shouldn’t.
As AI becomes more agent-based, frontend clarity matters more than ever.
Good UX doesn’t show off.
It just works.
♻️ 📌 🔔
Did a quick cleanup on the Chrome extension I maintain at work, the one used by over 80,000 users.
Manifest V3 keeps things smooth: lighter, faster, and easier to manage.
Small improvements, big impact.
♻️ 📌 🔔
#ChromeExtensions #ManifestV3 #WebDev #SWE #CodingLife #Tech
Manifest V3 keeps things smooth: lighter, faster, and easier to manage.
Small improvements, big impact.
♻️ 📌 🔔
#ChromeExtensions #ManifestV3 #WebDev #SWE #CodingLife #Tech
December 10, 2025 at 10:54 AM
Did a quick cleanup on the Chrome extension I maintain at work, the one used by over 80,000 users.
Manifest V3 keeps things smooth: lighter, faster, and easier to manage.
Small improvements, big impact.
♻️ 📌 🔔
#ChromeExtensions #ManifestV3 #WebDev #SWE #CodingLife #Tech
Manifest V3 keeps things smooth: lighter, faster, and easier to manage.
Small improvements, big impact.
♻️ 📌 🔔
#ChromeExtensions #ManifestV3 #WebDev #SWE #CodingLife #Tech
Working with Chrome extensions feels different.
You’re not just building UI, you’re building inside the browser itself.
Small features can change a whole workflow.
It’s a good reminder to build with intention.
♻️ 📌 🔔
#ChromeExtensions #WebDev #Frontend #AI
You’re not just building UI, you’re building inside the browser itself.
Small features can change a whole workflow.
It’s a good reminder to build with intention.
♻️ 📌 🔔
#ChromeExtensions #WebDev #Frontend #AI
December 9, 2025 at 11:52 AM
Working with Chrome extensions feels different.
You’re not just building UI, you’re building inside the browser itself.
Small features can change a whole workflow.
It’s a good reminder to build with intention.
♻️ 📌 🔔
#ChromeExtensions #WebDev #Frontend #AI
You’re not just building UI, you’re building inside the browser itself.
Small features can change a whole workflow.
It’s a good reminder to build with intention.
♻️ 📌 🔔
#ChromeExtensions #WebDev #Frontend #AI
Coding is only half the job.
Understanding customers is the other half.
You don’t need to be a marketer, just someone who builds with people in mind.
It changes everything.
♻️ 📌 🔔
#SWE #Product #Engineering #buildinpublic
Understanding customers is the other half.
You don’t need to be a marketer, just someone who builds with people in mind.
It changes everything.
♻️ 📌 🔔
#SWE #Product #Engineering #buildinpublic
December 6, 2025 at 9:23 AM
Coding is only half the job.
Understanding customers is the other half.
You don’t need to be a marketer, just someone who builds with people in mind.
It changes everything.
♻️ 📌 🔔
#SWE #Product #Engineering #buildinpublic
Understanding customers is the other half.
You don’t need to be a marketer, just someone who builds with people in mind.
It changes everything.
♻️ 📌 🔔
#SWE #Product #Engineering #buildinpublic
Most performance problems aren’t about slow code.
They’re about doing work the user never needed.
Real speed starts with better decisions, not tricks.
♻️ 📌 🔔
#Frontend #React #Performance #WebDev
They’re about doing work the user never needed.
Real speed starts with better decisions, not tricks.
♻️ 📌 🔔
#Frontend #React #Performance #WebDev
November 25, 2025 at 5:53 AM
Most performance problems aren’t about slow code.
They’re about doing work the user never needed.
Real speed starts with better decisions, not tricks.
♻️ 📌 🔔
#Frontend #React #Performance #WebDev
They’re about doing work the user never needed.
Real speed starts with better decisions, not tricks.
♻️ 📌 🔔
#Frontend #React #Performance #WebDev
Tech moves fast.
Good thinking doesn’t.
Steady > loud.
Clarity beats chaos.
That’s how you build things that last.
♻️ 📌 🔔
#DevLife #Frontend #AI #EngineeringMindset
Good thinking doesn’t.
Steady > loud.
Clarity beats chaos.
That’s how you build things that last.
♻️ 📌 🔔
#DevLife #Frontend #AI #EngineeringMindset
November 17, 2025 at 7:55 AM
Tech moves fast.
Good thinking doesn’t.
Steady > loud.
Clarity beats chaos.
That’s how you build things that last.
♻️ 📌 🔔
#DevLife #Frontend #AI #EngineeringMindset
Good thinking doesn’t.
Steady > loud.
Clarity beats chaos.
That’s how you build things that last.
♻️ 📌 🔔
#DevLife #Frontend #AI #EngineeringMindset
Some burnout doesn’t come from working too much.
It comes from caring too much.
You do your best, but not everything is in your control.
Pause.
Breathe.
You’re still doing enough. 🌿
#burnout #devLife #mentalHealth #frontend
It comes from caring too much.
You do your best, but not everything is in your control.
Pause.
Breathe.
You’re still doing enough. 🌿
#burnout #devLife #mentalHealth #frontend
November 10, 2025 at 7:27 AM
Some burnout doesn’t come from working too much.
It comes from caring too much.
You do your best, but not everything is in your control.
Pause.
Breathe.
You’re still doing enough. 🌿
#burnout #devLife #mentalHealth #frontend
It comes from caring too much.
You do your best, but not everything is in your control.
Pause.
Breathe.
You’re still doing enough. 🌿
#burnout #devLife #mentalHealth #frontend
September 16, 2025 at 7:27 PM
September 14, 2025 at 10:34 AM
September 8, 2025 at 6:11 AM
September 7, 2025 at 7:00 AM
If your workflow relies on fragile hacks, every update is a ticking time bomb. 🚨
Build on stable foundations → future you will thank you.
Build on stable foundations → future you will thank you.
September 6, 2025 at 1:05 PM
If your workflow relies on fragile hacks, every update is a ticking time bomb. 🚨
Build on stable foundations → future you will thank you.
Build on stable foundations → future you will thank you.
September 6, 2025 at 9:19 AM
Performance isn’t just raw speed, it’s clarity, stability & sustainability.
Write code humans can maintain, then optimize what truly matters. ✅
♻️ 📌 🔔
Write code humans can maintain, then optimize what truly matters. ✅
♻️ 📌 🔔
September 5, 2025 at 7:12 PM
Performance isn’t just raw speed, it’s clarity, stability & sustainability.
Write code humans can maintain, then optimize what truly matters. ✅
♻️ 📌 🔔
Write code humans can maintain, then optimize what truly matters. ✅
♻️ 📌 🔔
September 5, 2025 at 9:02 AM