Morning Report
morningreport.bsky.social
Morning Report
@morningreport.bsky.social
Morning Report AI turns platform noise into a ranked to-do list with context: trendlines, root causes, and the next actions to ship.
WSJ says Meta's new $27B Hyperion AI data center sits in a joint venture so the asset and debt stay off Meta's balance sheet. AI is now big enough to need creative accounting. Is your AI budget measured as carefully? www.wsj.com #AI,#Marketing
November 24, 2025 at 9:27 PM
When big insurers start excluding AI from E&O and D&O cover, your chatbot's bad answer or genAI misfire may not be someone else's problem anymore.

How are you governing AI in customer-facing marketing?

www.ft.com/content/ai-i... #AI #Risk #AI,#Risk
November 23, 2025 at 9:25 PM
Gmail + AI is giving headline whiplash.

Mashable says Google now claims Gemini doesn’t use Gmail content for training.

How do you decide what data is OK to train on?
mashable.com/gmail-ai-tra... #DataPrivacy #AI #DataPrivacy,#AI
November 22, 2025 at 9:22 PM
59% of employees and 93% of execs say they use unapproved AI at work. Breaches tied to this “shadow AI” are more common and costlier. Do your AI rules match how people actually work?

www.journalofaccountancy.com/news/2025/nov/ #AI,#Security
November 21, 2025 at 9:29 PM
Gmail can use your emails and attachments to train its AI unless you opt out in settings.

Nice for Smart Compose. Risky for privacy.

If your team lives in Workspace, do you default to opt in or opt out? www.malwarebytes.com/blog #DataPrivacy,#Email
November 20, 2025 at 9:28 PM
Adobe is buying Semrush for $1.9B.

Signal: SEO is shifting to “generative engine optimization” — not just rankings, but how you appear in ChatGPT, Gemini, etc.

How will you track that?

www.reuters.com/technology #AIMarketing #SEO #AIMarketing,#SEO
November 19, 2025 at 9:19 PM
Google’s Gemini 3 is going straight into Search. If AI answers sit on top of the SERP, “rank” matters less than what happens to clicks and conversions from search. How will you track that shift? www.reuters.com/technology #AIMarketing #SEO #AIMarketing,#SEO
November 18, 2025 at 9:31 PM
Most teams still use AI for one-off tasks. Bessemer's 'From tasks to systems' asks a better question: which workflow could AI run end to end while you coach and review? bvp.com/ai-playbook #AI #Automation #AI,#Automation
November 17, 2025 at 9:28 PM
Meta is planning $600B in AI infrastructure in the US.

If Meta is your main growth channel, what’s your backup plan when its ad system becomes even more model‑driven?

www.reuters.com/business/met... #AIMarketing,#MetaAds
November 16, 2025 at 9:36 PM
Stop reporting, start prioritizing. Build a marketing KPI dashboard that drives action: the metrics that matter, trusted data sources, role-based views, and how to use AI to turn insights into next steps. #Marketing#Analytics morningreport.io/blog-posts/m...
The Practical Guide to a Marketing KPI Dashboard That Drives Action
Build a marketing KPI dashboard that actually helps you prioritize. Learn key metrics, data sources, role-based views, and how AI turns insight into next steps.
morningreport.io
November 16, 2025 at 5:41 PM
Agents → teammates.

SaaStr: 750k uses, 500k users in 45 days, >$1.5M revenue. Replit v3 clicked thanks to context.

If context > speed, what would yours need to know? www.saastr.com/the-day-ai-a... #AIAgents #AIMarketing #AIAgents,#AIMarketing
November 15, 2025 at 9:34 PM
Anthropic says a state-backed group used AI to automate 80–90% of a cyberattack. Your response window just got smaller. Are ad/analytics accounts 2FA’d—and who pauses spend if creds pop? www.engadget.com/ai/anthropic... #Security #MarketingOps #Security,#MarketingOps
November 14, 2025 at 9:27 PM
Alembic’s $145M round says brand measurement is mainstream. If you don’t need an Nvidia cluster, start with a Monday read on what changed, why, and 3–5 actions. morningreport.io/features #AIMarketing #Attribution #AIMarketing,#Attribution
November 13, 2025 at 9:31 PM
59% use shadow AI at work; among execs it’s 93%. Breaches linked to unapproved tools cost ~$670k more on average. If you don’t offer a useful, approved option (and clear rules), people will improvise. www.journalofaccountancy.com/news/2025/no... #AI,#Security
November 12, 2025 at 9:27 PM
If AI reshapes TV, measurement has to follow. Nielsen wants in. The test: can anyone tie TV exposures to weekly lift in branded search, direct traffic, and CAC—not just reach? www.nextinmedia.com/p/if-ai-come... #CTV,#AdTech
November 11, 2025 at 9:30 PM
GA4 not matching your ad platform conversions? Use this checklist to pinpoint tracking gaps, attribution windows, deduping, consent mode, and import delays. Audit tags, align conversion definitions, and reconcile numbers step-by-step. #GA4#analytics morningreport.io/blog-posts/g...
Why is GA4 not matching my ad platform conversions?
Troubleshoot and reconcile conversion discrepancies between GA4 and ad platforms with a practical checklist.
morningreport.io
November 10, 2025 at 10:27 PM
California just passed a stack of youth online safety + AI bills. Key dates: Jan 1, 2026 (chatbot safeguards) and Jan 1, 2027 (social warnings + device-level age checks). What’s your readiness plan if you touch K–12 or teen users? www.gov.ca.gov/2025/10/13/g... #AIRegulation,#EdTech
November 10, 2025 at 9:34 PM
Salesforce buying Spindle AI is a bet on measuring agents. Marketers need ROI guardrails and a Slack read. Morning Report gives a 5‑min brief with 3–5 actions + alerts across GA4, Ads, Meta. morningreport.io/features #MarTech #AIMarketing #MarTech,#AIMarketing
November 9, 2025 at 9:35 PM
Gallup: When managers back AI, adoption follows. Employees with strong support are 2.1x likelier to use it weekly.

Give managers a Monday 5‑min brief with 3–5 actions: morningreport.io/features #AIMarketing,#Leadership
November 8, 2025 at 9:30 PM
Drowning in dashboards? This 2025 buyer’s guide shows how to choose marketing reporting software that automates insights, aligns teams, and proves ROI—with evaluation criteria, integration tips, rollout plan, and ROI model. #MarTech#MarketingOps morningreport.io/blog-posts/m...
Marketing Reporting Software: Buyer’s Guide, Features, ROI (2025)
Drowning in dashboards? Learn how to choose marketing reporting software that automates insights, aligns teams, and drives ROI—plus a practical implementation plan.
morningreport.io
November 8, 2025 at 4:03 PM
Meta plans $600B in U.S. spend to expand AI compute. Expect faster rollouts (and bumps) in ads—targeting, creative, attribution. What’s on your weekly watchlist: CPM, CPA, or conversion quality? www.reuters.com/business/met... #AIMarketing,#MetaAds
November 7, 2025 at 9:34 PM
EU may pause parts of the AI Act. Use the breathing room to set a weekly AI governance check—metrics, owners, alerts—so you’re audit‑ready. Morning Report makes it easy: morningreport.io/features #AIRegulation #AIMarketing #AIRegulation,#AIMarketing
November 7, 2025 at 2:24 PM
Jakob Nielsen’s point: humans can add negative value to AI. Keep people for judgment/brand risk; let AI do the weekly data grind. One Monday brief + 3–5 actions across GA4/Ads/Meta: morningreport.io/features #AIMarketing #MarketingOps #AIMarketing,#MarketingOps
November 6, 2025 at 9:38 PM
Make GA4 conversions reflect real outcomes, not vanity clicks. Map events to qualified leads, revenue, and lifecycle milestones. Includes event design, parameters, thresholds, audiences, and reporting to prove impact. #GA4#analytics morningreport.io/blog-posts/g...
How do I set up GA4 conversion tracking that matches business goals?
A practical blueprint to align GA4 conversions with real business outcomes—lead quality, revenue, and lifecycle milestones.
morningreport.io
November 6, 2025 at 5:13 PM
Tim Berners-Lee says AI may wound the ad-funded web. If search clicks and open-web inventory shrink, you need faster feedback. Get a Monday cross-channel brief + alerts to rebalance spend: morningreport.io/integrations #AIMarketing #AdTech #AIMarketing,#AdTech
November 5, 2025 at 9:30 PM