Mike Bifulco
@mikebifulco.com
CTO and co-founder @ Craftwork (YC S23)
💌 Tiny Improvements for devs and founders: mikebifulco.com/newsletter
Co-founder APIs You Won't Hate
Former Google / Stripe / Microsoft
Talking UX, react, rails, ☕ espresso, 🚴♂️ cycling
🪿 UNGOVERNABLE mf
💌 Tiny Improvements for devs and founders: mikebifulco.com/newsletter
Co-founder APIs You Won't Hate
Former Google / Stripe / Microsoft
Talking UX, react, rails, ☕ espresso, 🚴♂️ cycling
🪿 UNGOVERNABLE mf
Pinned
Mike Bifulco
@mikebifulco.com
· 29d
The Zeroth Loop: They Don't Quit, They Forget | Mike Bifulco
Most habits don't fall apart because people quit. They fall apart because they aren't sticky.
mikebifulco.com
People attach to products in 3 steps:
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
This year, my work shifted from "write code" to "orchestrate systems."
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
My 2026 Developer Tech Stack | Mike Bifulco
The tools I use as CTO and product engineer at a Y Combinator-backed startup in 2026.
mikebifulco.com
January 27, 2026 at 4:37 PM
This year, my work shifted from "write code" to "orchestrate systems."
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
One of my tasks this week: become an expert on how Google Ads revenue reporting should work, end to end.
I've always felt like it's a specialist domain -- but it's time to learn.
Anyone have any recs for people to follow? Particularly experts in local search ads for service businesses.
I've always felt like it's a specialist domain -- but it's time to learn.
Anyone have any recs for people to follow? Particularly experts in local search ads for service businesses.
January 26, 2026 at 2:11 PM
One of my tasks this week: become an expert on how Google Ads revenue reporting should work, end to end.
I've always felt like it's a specialist domain -- but it's time to learn.
Anyone have any recs for people to follow? Particularly experts in local search ads for service businesses.
I've always felt like it's a specialist domain -- but it's time to learn.
Anyone have any recs for people to follow? Particularly experts in local search ads for service businesses.
Putting together my 2026-flavored tools-i-use post this weekend. My how things have changed in the past year...
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
My 2025 Developer Tech Stack | Mike Bifulco
A list of the tools and tech I use as a professional product engineer in 2025.
mikebifulco.com
January 22, 2026 at 7:23 PM
Putting together my 2026-flavored tools-i-use post this weekend. My how things have changed in the past year...
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
Making lots of new friends thanks to this starter pack. If you're a dev writer / video maker / devrel, I'd love to follow you! Hit me with a reply👋
You know who has starter packs already?
@bsky.app 😏
Here's one I am maintaining for folks who write content for developers!
go.bsky.app/AnM2t7r
@bsky.app 😏
Here's one I am maintaining for folks who write content for developers!
go.bsky.app/AnM2t7r
January 22, 2026 at 7:19 PM
Making lots of new friends thanks to this starter pack. If you're a dev writer / video maker / devrel, I'd love to follow you! Hit me with a reply👋
Craftwork is hiring: we're looking for a design-minded product engineer with experience in local services. This is a contract role for the next 2-3mo.
Relevant Stack: Next.js, Tailwind, Typescript, PostHog, Google Ads.
www.ycombinator.com/companies/cr...
Relevant Stack: Next.js, Tailwind, Typescript, PostHog, Google Ads.
www.ycombinator.com/companies/cr...
Design Engineer at Craftwork | Y Combinator
Position Overview
We’re looking for a freelance, design-minded engineer to help us improve conversion across our marketing site and customer funnel — without compromising our brand or visual quality.
...
www.ycombinator.com
January 19, 2026 at 10:25 PM
Craftwork is hiring: we're looking for a design-minded product engineer with experience in local services. This is a contract role for the next 2-3mo.
Relevant Stack: Next.js, Tailwind, Typescript, PostHog, Google Ads.
www.ycombinator.com/companies/cr...
Relevant Stack: Next.js, Tailwind, Typescript, PostHog, Google Ads.
www.ycombinator.com/companies/cr...
Screentime... but less toxic?
January 19, 2026 at 12:21 PM
Screentime... but less toxic?
I am stoked as heck that there is a fresh new openapi.tools live and out in the world. Shout out to my @apisyouwonthate.com pals for getting it done! 🚀
apisyouwonthate.com/newsletter/o...
apisyouwonthate.com/newsletter/o...
A Shiny New OpenAPI Tools
We celebrate the long-awaited relaunch of the beloved site awesome-tools site driven by our community. Also in this edition - Postman acquires another API tools company (and another!), a fresh version...
apisyouwonthate.com
January 16, 2026 at 2:14 AM
I am stoked as heck that there is a fresh new openapi.tools live and out in the world. Shout out to my @apisyouwonthate.com pals for getting it done! 🚀
apisyouwonthate.com/newsletter/o...
apisyouwonthate.com/newsletter/o...
Our team at Craftwork recently opened expanded to Raleigh, and I’ve been enjoying learning how the city’s neighborhoods tell very different stories.
Today I want to talk about Historic Oakwood.
Today I want to talk about Historic Oakwood.
January 13, 2026 at 1:15 PM
Our team at Craftwork recently opened expanded to Raleigh, and I’ve been enjoying learning how the city’s neighborhoods tell very different stories.
Today I want to talk about Historic Oakwood.
Today I want to talk about Historic Oakwood.
Reposted by Mike Bifulco
Every time we use our local library, we are supporting access to free resources for everyone. Sign-up for a library card and see what your branch has to offer. 📚 Learn more though @amlibraryassoc #LibraryCardSignUpMonth #library
September 24, 2025 at 8:02 PM
Every time we use our local library, we are supporting access to free resources for everyone. Sign-up for a library card and see what your branch has to offer. 📚 Learn more though @amlibraryassoc #LibraryCardSignUpMonth #library
I'm out here vibe coding in a different stratosphere
January 11, 2026 at 8:57 PM
I'm out here vibe coding in a different stratosphere
So Craftwork just expanded to Raleigh - and I'm having a great time learning about the neighborhoods and history that shape the city.
One of those is Mordecai.
One of those is Mordecai.
January 7, 2026 at 2:52 PM
So Craftwork just expanded to Raleigh - and I'm having a great time learning about the neighborhoods and history that shape the city.
One of those is Mordecai.
One of those is Mordecai.
YTMND was such an odd part of meme history
January 6, 2026 at 7:33 PM
YTMND was such an odd part of meme history
People attach to products in 3 steps:
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
The Zeroth Loop: They Don't Quit, They Forget | Mike Bifulco
Most habits don't fall apart because people quit. They fall apart because they aren't sticky.
mikebifulco.com
January 6, 2026 at 4:36 PM
People attach to products in 3 steps:
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
marketing -> first use -> proven value
Rather helpfully, this maps well to the cue-response-reward pattern for building new habits. Definitely some useful psychology to understand.
mikebifulco.com/newsletter/z...
Golden hour with the two wild beasts living in my home
📸 x100vi
📸 x100vi
December 19, 2025 at 6:44 PM
Golden hour with the two wild beasts living in my home
📸 x100vi
📸 x100vi
Agents, subagents... dev work is changing so quickly, it's a very interesting wave to surf.
Lots of our old skills are now commoditized. There will be an important shift from coding to communication for lots of engineers. That's a huge career change for many of us
Lots of our old skills are now commoditized. There will be an important shift from coding to communication for lots of engineers. That's a huge career change for many of us
December 18, 2025 at 1:32 PM
Agents, subagents... dev work is changing so quickly, it's a very interesting wave to surf.
Lots of our old skills are now commoditized. There will be an important shift from coding to communication for lots of engineers. That's a huge career change for many of us
Lots of our old skills are now commoditized. There will be an important shift from coding to communication for lots of engineers. That's a huge career change for many of us
Everyone has impostor syndrome, pt. 3107828: I was tagged in a post on LinkedIn as part of the "Stripe Mafia" (lol) -- because of Craftwork's fundraise from last year.
I do not feel like I belong on this list, for sure.
As a bonus - this has made my inbox on LinkedIn even less useful...
I do not feel like I belong on this list, for sure.
As a bonus - this has made my inbox on LinkedIn even less useful...
December 15, 2025 at 1:35 PM
Everyone has impostor syndrome, pt. 3107828: I was tagged in a post on LinkedIn as part of the "Stripe Mafia" (lol) -- because of Craftwork's fundraise from last year.
I do not feel like I belong on this list, for sure.
As a bonus - this has made my inbox on LinkedIn even less useful...
I do not feel like I belong on this list, for sure.
As a bonus - this has made my inbox on LinkedIn even less useful...
Reposted by Mike Bifulco
Tagging other devs who write or folks who write for developers 👀
@mooreds.com
@jonathanyeong.com
@emgoto.com
@cassidoo.co
@previnder.com
@whitep4nth3r.com
@jamie.schembri.me
@mikebifulco.com
@cynthiadunlop.bsky.social
@sia.codes
@tomaszgil.me
@gabortill.com
@jeremias.codes
@laurentkempe.com
@mooreds.com
@jonathanyeong.com
@emgoto.com
@cassidoo.co
@previnder.com
@whitep4nth3r.com
@jamie.schembri.me
@mikebifulco.com
@cynthiadunlop.bsky.social
@sia.codes
@tomaszgil.me
@gabortill.com
@jeremias.codes
@laurentkempe.com
November 15, 2025 at 3:49 PM
Tagging other devs who write or folks who write for developers 👀
@mooreds.com
@jonathanyeong.com
@emgoto.com
@cassidoo.co
@previnder.com
@whitep4nth3r.com
@jamie.schembri.me
@mikebifulco.com
@cynthiadunlop.bsky.social
@sia.codes
@tomaszgil.me
@gabortill.com
@jeremias.codes
@laurentkempe.com
@mooreds.com
@jonathanyeong.com
@emgoto.com
@cassidoo.co
@previnder.com
@whitep4nth3r.com
@jamie.schembri.me
@mikebifulco.com
@cynthiadunlop.bsky.social
@sia.codes
@tomaszgil.me
@gabortill.com
@jeremias.codes
@laurentkempe.com
Just set up a messijo keyword for my site - will it find posts about my most recent newsletter? 👀
November 12, 2025 at 6:48 PM
Just set up a messijo keyword for my site - will it find posts about my most recent newsletter? 👀
I recently learned about `pnpm patch` - and have already used it a couple times to work through temporary bugs in libraries that may have blocked me otherwise.
mikebifulco.com/posts/patchi...
mikebifulco.com/posts/patchi...
Patching NPM Dependencies with pnpm patch | Mike Bifulco
Learn how to patch NPM dependencies with pnpm patch to fix issues with your project.
mikebifulco.com
November 11, 2025 at 6:47 PM
I recently learned about `pnpm patch` - and have already used it a couple times to work through temporary bugs in libraries that may have blocked me otherwise.
mikebifulco.com/posts/patchi...
mikebifulco.com/posts/patchi...
You've spent your whole career skipping straight to code... it's time to stop.
mikebifulco.com/newsletter/n...
mikebifulco.com/newsletter/n...
The next great engineering skill is not coding | Mike Bifulco
You have likely ignored it your entire career. That stops now - it's time to hone your writing skills.
mikebifulco.com
October 23, 2025 at 9:56 PM
You've spent your whole career skipping straight to code... it's time to stop.
mikebifulco.com/newsletter/n...
mikebifulco.com/newsletter/n...
Been thinking about Dieter Rams a whole lot lately. His 10 rules for design are no-brainers for anyone building... anything?
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
Dieter Rams 10 Principles of Design | Mike Bifulco
Good design is good design, no matter what you're building.
mikebifulco.com
September 23, 2025 at 5:12 PM
Been thinking about Dieter Rams a whole lot lately. His 10 rules for design are no-brainers for anyone building... anything?
mikebifulco.com/newsletter/d...
mikebifulco.com/newsletter/d...
So: counting clicks isn't a good measure of a design. But what is?
The answer, unsurprisingly, is "it depends". But you should be able to pick goals and measurements that _are_ good indicators of how well your feature is working.
mikebifulco.com/newsletter/b...
The answer, unsurprisingly, is "it depends". But you should be able to pick goals and measurements that _are_ good indicators of how well your feature is working.
mikebifulco.com/newsletter/b...
Beyond Click Counts: Finding the Right Signals for Good Design | Mike Bifulco
Click counts are noise. Real design success is measured in signals that show whether people actually achieved what they came to do.
mikebifulco.com
September 3, 2025 at 10:47 PM
So: counting clicks isn't a good measure of a design. But what is?
The answer, unsurprisingly, is "it depends". But you should be able to pick goals and measurements that _are_ good indicators of how well your feature is working.
mikebifulco.com/newsletter/b...
The answer, unsurprisingly, is "it depends". But you should be able to pick goals and measurements that _are_ good indicators of how well your feature is working.
mikebifulco.com/newsletter/b...
"Too many clicks" isn’t your problem.
It's a signal that your design isn't getting the job done. Clarity, confidence, and cognitive load are the real culprits.
It's a signal that your design isn't getting the job done. Clarity, confidence, and cognitive load are the real culprits.
August 26, 2025 at 7:36 PM
"Too many clicks" isn’t your problem.
It's a signal that your design isn't getting the job done. Clarity, confidence, and cognitive load are the real culprits.
It's a signal that your design isn't getting the job done. Clarity, confidence, and cognitive load are the real culprits.