Mickey Mellen
@mickmel.com
I'm a cofounder of GreenMellen, and I'm into WordPress, blogging and SEO. Love my two girls, gadgets, Google Earth, and I try to run when I can.
I don’t care what you consume. I care what you produce.
“I think sometimes we have a sick culture where people, especially on social media, they glorify consumption. It’s like, I don’t care what you consume. I care what you produce.”
www.mickmel.com/i-dont-care-...
“I think sometimes we have a sick culture where people, especially on social media, they glorify consumption. It’s like, I don’t care what you consume. I care what you produce.”
www.mickmel.com/i-dont-care-...
I don't care what you consume. I care what you produce. - MickMel
Consumption can be fun. If you just had a super fun meal, or you finally got that new car, you should absolutely share it so we can all be part of the enjoyment! Generally speaking, though, bragging a...
www.mickmel.com
January 19, 2026 at 10:47 AM
I don’t care what you consume. I care what you produce.
“I think sometimes we have a sick culture where people, especially on social media, they glorify consumption. It’s like, I don’t care what you consume. I care what you produce.”
www.mickmel.com/i-dont-care-...
“I think sometimes we have a sick culture where people, especially on social media, they glorify consumption. It’s like, I don’t care what you consume. I care what you produce.”
www.mickmel.com/i-dont-care-...
The Sunday Summary: Mistakes, calm websites, and avoiding looking at your phone
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
The Sunday Summary: Mistakes, calm websites, and avoiding looking at your phone - MickMel
Here's a bit about what I wrote, read and learned over the past week. I hope you find it helpful! Blog posts from the past week "Set it and forget it" marketing simply doesn't work. “Set it and forget...
www.mickmel.com
January 18, 2026 at 10:50 AM
The Sunday Summary: Mistakes, calm websites, and avoiding looking at your phone
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
Calm websites convert better than clever ones
It's a mistake to sacrifice clarity on the altar of distinction.
www.mickmel.com/calm-website...
It's a mistake to sacrifice clarity on the altar of distinction.
www.mickmel.com/calm-website...
Calm websites convert better than clever ones - MickMel
When building a website, it's a common desire to want to make it flashy. Add more animations! Attract attention! Of course, when someone is already on your site, what are you trying to "attract"? At t...
www.mickmel.com
January 17, 2026 at 10:52 AM
Calm websites convert better than clever ones
It's a mistake to sacrifice clarity on the altar of distinction.
www.mickmel.com/calm-website...
It's a mistake to sacrifice clarity on the altar of distinction.
www.mickmel.com/calm-website...
I did not see them look at their phone one time
“Being busy” has kind of become a way to say “I’m successful”, but it feels like the tide might be starting to turn.
www.mickmel.com/i-did-not-se...
“Being busy” has kind of become a way to say “I’m successful”, but it feels like the tide might be starting to turn.
www.mickmel.com/i-did-not-se...
I did not see them look at their phone one time - MickMel
The ability to be present with others is, sadly, becoming a bigger and bigger differentiator. We've all spent time with others who were constantly checking their phone, so if you can simply avoid doin...
www.mickmel.com
January 16, 2026 at 10:49 AM
I did not see them look at their phone one time
“Being busy” has kind of become a way to say “I’m successful”, but it feels like the tide might be starting to turn.
www.mickmel.com/i-did-not-se...
“Being busy” has kind of become a way to say “I’m successful”, but it feels like the tide might be starting to turn.
www.mickmel.com/i-did-not-se...
When Guy Kawasaki wrote "Remarkable People" literally everyone of them counted their blessings, even when they were few and far between.
January 15, 2026 at 2:54 PM
When Guy Kawasaki wrote "Remarkable People" literally everyone of them counted their blessings, even when they were few and far between.
The quiet work that makes everything else work
There are flashy and important things to be done at most businesses, but at the end of the day it’s the quiet work that makes all the difference.
www.mickmel.com/the-quiet-wo...
There are flashy and important things to be done at most businesses, but at the end of the day it’s the quiet work that makes all the difference.
www.mickmel.com/the-quiet-wo...
The quiet work that makes everything else work - MickMel
There are flashy and important things to be done at most businesses, but at the end of the day it's the quiet work that makes all the difference. It's Dan Cathy picking up napkins in the parking lot o...
www.mickmel.com
January 15, 2026 at 10:47 AM
The quiet work that makes everything else work
There are flashy and important things to be done at most businesses, but at the end of the day it’s the quiet work that makes all the difference.
www.mickmel.com/the-quiet-wo...
There are flashy and important things to be done at most businesses, but at the end of the day it’s the quiet work that makes all the difference.
www.mickmel.com/the-quiet-wo...
Ease beats quality
Does McDonald's sell the best hamburgers in your area (using “best” any way you want)? Nope. Do they sell the most hamburgers in your area? Almost certainly. They’re cheap and easy to get, which is valuable to most folks.
www.mickmel.com/ease-beats-q...
Does McDonald's sell the best hamburgers in your area (using “best” any way you want)? Nope. Do they sell the most hamburgers in your area? Almost certainly. They’re cheap and easy to get, which is valuable to most folks.
www.mickmel.com/ease-beats-q...
Ease beats quality - MickMel
Quality is super important in some areas, but often times ease of use will create much better outcomes. For a quick example, look at McDonald's. Do they sell the best hamburgers in your area (using "b...
www.mickmel.com
January 14, 2026 at 10:24 AM
Ease beats quality
Does McDonald's sell the best hamburgers in your area (using “best” any way you want)? Nope. Do they sell the most hamburgers in your area? Almost certainly. They’re cheap and easy to get, which is valuable to most folks.
www.mickmel.com/ease-beats-q...
Does McDonald's sell the best hamburgers in your area (using “best” any way you want)? Nope. Do they sell the most hamburgers in your area? Almost certainly. They’re cheap and easy to get, which is valuable to most folks.
www.mickmel.com/ease-beats-q...
Mistakes happen, but responses matter more
Everyone makes mistakes. It’s a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up.
www.mickmel.com/mistakes-hap...
Everyone makes mistakes. It’s a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up.
www.mickmel.com/mistakes-hap...
Mistakes happen, but responses matter more - MickMel
Everyone makes mistakes. It's a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up. It's li...
www.mickmel.com
January 13, 2026 at 10:30 AM
Mistakes happen, but responses matter more
Everyone makes mistakes. It’s a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up.
www.mickmel.com/mistakes-hap...
Everyone makes mistakes. It’s a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up.
www.mickmel.com/mistakes-hap...
Secondary sources are never as good as primary sources. So why do we accept the answers they give us about who other people are and how they think?
January 12, 2026 at 3:50 PM
Secondary sources are never as good as primary sources. So why do we accept the answers they give us about who other people are and how they think?
“Set it and forget it” marketing simply doesn’t work
25 years ago you could build a website and largely leave it alone, but those days are long gone. When you let your website just sit there, bad things can happen.
www.mickmel.com/set-it-and-f...
25 years ago you could build a website and largely leave it alone, but those days are long gone. When you let your website just sit there, bad things can happen.
www.mickmel.com/set-it-and-f...
"Set it and forget it" marketing simply doesn't work - MickMel
"Set it and forget it" is the dream solution to many challenges in life, but it rarely works. 25 years ago you could build a website and largely leave it alone, but those days are long gone. When you ...
www.mickmel.com
January 12, 2026 at 10:40 AM
“Set it and forget it” marketing simply doesn’t work
25 years ago you could build a website and largely leave it alone, but those days are long gone. When you let your website just sit there, bad things can happen.
www.mickmel.com/set-it-and-f...
25 years ago you could build a website and largely leave it alone, but those days are long gone. When you let your website just sit there, bad things can happen.
www.mickmel.com/set-it-and-f...
The Sunday Summary: Loud websites, boring marketing, and good communication
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
The Sunday Summary: Loud websites, boring marketing, and good communication - MickMel
Here's a bit about what I wrote, read and learned over the past week. I hope you find it helpful! Blog posts from the past week If no one is against your positioning, does it even matter? A solid posi...
www.mickmel.com
January 11, 2026 at 11:33 AM
The Sunday Summary: Loud websites, boring marketing, and good communication
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
Good communication is more than just words
When we think about “communication”, we tend to think about words but the pace of your speech, body language, eye contact, and much more can make a big impact.
www.mickmel.com/good-communi...
When we think about “communication”, we tend to think about words but the pace of your speech, body language, eye contact, and much more can make a big impact.
www.mickmel.com/good-communi...
Good communication is more than just words - MickMel
When we think about "communication", we tend to think about words. Rightfully so, as words are a huge part of communication, but the pace of your speech, body language, eye contact, and much more can ...
www.mickmel.com
January 10, 2026 at 11:56 AM
Good communication is more than just words
When we think about “communication”, we tend to think about words but the pace of your speech, body language, eye contact, and much more can make a big impact.
www.mickmel.com/good-communi...
When we think about “communication”, we tend to think about words but the pace of your speech, body language, eye contact, and much more can make a big impact.
www.mickmel.com/good-communi...
The myth of the finished website
A periodic website refresh is crucial, but we’ve all seen a ton of website that got a huge, beautiful overhaul and then… just sat there. What happens between website redesigns is what really matters.
www.mickmel.com/the-myth-of-...
A periodic website refresh is crucial, but we’ve all seen a ton of website that got a huge, beautiful overhaul and then… just sat there. What happens between website redesigns is what really matters.
www.mickmel.com/the-myth-of-...
The myth of the finished website - MickMel
Congratulations, your new website is finished! 100% done, and seemingly perfect in every way. Yeah, sorry, it's not. When you launch your next website, I hope you're thrilled with how it came out and ...
www.mickmel.com
January 9, 2026 at 10:37 AM
The myth of the finished website
A periodic website refresh is crucial, but we’ve all seen a ton of website that got a huge, beautiful overhaul and then… just sat there. What happens between website redesigns is what really matters.
www.mickmel.com/the-myth-of-...
A periodic website refresh is crucial, but we’ve all seen a ton of website that got a huge, beautiful overhaul and then… just sat there. What happens between website redesigns is what really matters.
www.mickmel.com/the-myth-of-...
Issues versus Tensions
Issues can be solved. Tensions can only be eased. Recognizing which is which has been incredibly helpful.
www.mickmel.com/issues-versu...
Issues can be solved. Tensions can only be eased. Recognizing which is which has been incredibly helpful.
www.mickmel.com/issues-versu...
Issues versus Tensions - MickMel
I recently shared the idea of obstacles being a necessary part of life. If you solve a problem, your true reward is a new a problem to solve. As I chewed more on that idea, it reminded me of a stance ...
www.mickmel.com
January 8, 2026 at 10:16 AM
Issues versus Tensions
Issues can be solved. Tensions can only be eased. Recognizing which is which has been incredibly helpful.
www.mickmel.com/issues-versu...
Issues can be solved. Tensions can only be eased. Recognizing which is which has been incredibly helpful.
www.mickmel.com/issues-versu...
Good marketing is boring, and that’s a compliment
Rather than press toward unreachable levels, lean into the opposite. Push for reliability over novelty, systems over stunts, and trust over tactics.
www.mickmel.com/good-marketi...
Rather than press toward unreachable levels, lean into the opposite. Push for reliability over novelty, systems over stunts, and trust over tactics.
www.mickmel.com/good-marketi...
Good marketing is boring, and that's a compliment - MickMel
When people think of "great marketing", they think of huge campaigns, celebrity influencers, and Super Bowl ads. Those can be great, but they're out of reach for most people. Rather than press toward ...
www.mickmel.com
January 7, 2026 at 10:40 AM
Good marketing is boring, and that’s a compliment
Rather than press toward unreachable levels, lean into the opposite. Push for reliability over novelty, systems over stunts, and trust over tactics.
www.mickmel.com/good-marketi...
Rather than press toward unreachable levels, lean into the opposite. Push for reliability over novelty, systems over stunts, and trust over tactics.
www.mickmel.com/good-marketi...
The internet is loud; your website shouldn’t be
You can try to run faster and faster and faster, or you can take the steps to escape the madness and be a human that likes to work with other humans. It’s great place to be!
www.mickmel.com/the-internet...
You can try to run faster and faster and faster, or you can take the steps to escape the madness and be a human that likes to work with other humans. It’s great place to be!
www.mickmel.com/the-internet...
The internet is loud; your website shouldn't be - MickMel
It seems like the internet is getting louder every day. More social media. More AI. More spam. More videos. More more more! The web is being filled with over-optimized websites that have over-optimize...
www.mickmel.com
January 6, 2026 at 10:47 AM
The internet is loud; your website shouldn’t be
You can try to run faster and faster and faster, or you can take the steps to escape the madness and be a human that likes to work with other humans. It’s great place to be!
www.mickmel.com/the-internet...
You can try to run faster and faster and faster, or you can take the steps to escape the madness and be a human that likes to work with other humans. It’s great place to be!
www.mickmel.com/the-internet...
If no one is against your positioning, does it even matter?
A solid positioning statement is the core to successful marketing. You need to know what you stand for, but also what you stand against. Many companies simply list generic platitudes, which isn’t helpful.
www.mickmel.com/if-no-one-is...
A solid positioning statement is the core to successful marketing. You need to know what you stand for, but also what you stand against. Many companies simply list generic platitudes, which isn’t helpful.
www.mickmel.com/if-no-one-is...
If no one is against your positioning, does it even matter? - MickMel
A solid positioning statement is the core to successful marketing. You need to know what you stand for, but also what you stand against. Too many companies simply list generic platitudes, which isn't ...
www.mickmel.com
January 5, 2026 at 10:29 AM
If no one is against your positioning, does it even matter?
A solid positioning statement is the core to successful marketing. You need to know what you stand for, but also what you stand against. Many companies simply list generic platitudes, which isn’t helpful.
www.mickmel.com/if-no-one-is...
A solid positioning statement is the core to successful marketing. You need to know what you stand for, but also what you stand against. Many companies simply list generic platitudes, which isn’t helpful.
www.mickmel.com/if-no-one-is...
The Sunday Summary: Obstacles, reading the Bible, and the power inbetween website redesigns
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
The Sunday Summary: Obstacles, reading the Bible, and the power inbetween website redesigns - MickMel
Here's a bit about what I wrote, read and learned over the past week. I hope you find it helpful! Blog posts from the past week Obstacles are your life. “Your reward for solving the problem in front o...
www.mickmel.com
January 4, 2026 at 10:47 AM
The Sunday Summary: Obstacles, reading the Bible, and the power inbetween website redesigns
www.mickmel.com/the-sunday-s...
www.mickmel.com/the-sunday-s...
What happens between website redesigns is what actually matters
So many companies tend to “set it and forget it” that even a little bit of regular adjustment can give you a huge advantage. Big launches are awesome, but the impact is made in the ongoing tweaks.
www.mickmel.com/what-happens...
So many companies tend to “set it and forget it” that even a little bit of regular adjustment can give you a huge advantage. Big launches are awesome, but the impact is made in the ongoing tweaks.
www.mickmel.com/what-happens...
What happens between website redesigns is what actually matters - MickMel
When you're building a new website, launch day is super exciting -- as it should be! There's been a ton of work that's gone into the new site, and it should be celebrated. We certainly do this. When w...
www.mickmel.com
January 3, 2026 at 11:19 AM
What happens between website redesigns is what actually matters
So many companies tend to “set it and forget it” that even a little bit of regular adjustment can give you a huge advantage. Big launches are awesome, but the impact is made in the ongoing tweaks.
www.mickmel.com/what-happens...
So many companies tend to “set it and forget it” that even a little bit of regular adjustment can give you a huge advantage. Big launches are awesome, but the impact is made in the ongoing tweaks.
www.mickmel.com/what-happens...
Watershed moments are usually hidden when they happen, but we’re in one now
“This is a watershed moment. We don’t get to know when we’re in them usually. We are in it right now.”
www.mickmel.com/watershed-mo...
“This is a watershed moment. We don’t get to know when we’re in them usually. We are in it right now.”
www.mickmel.com/watershed-mo...
Watershed moments are usually hidden when they happen, but we're in one now - MickMel
When watershed moments happen throughout history, we often don't notice them until later. We tend to keep doing "business as usual" and then slowly realize what has grown around us (like the internet,...
www.mickmel.com
January 2, 2026 at 11:19 AM
Watershed moments are usually hidden when they happen, but we’re in one now
“This is a watershed moment. We don’t get to know when we’re in them usually. We are in it right now.”
www.mickmel.com/watershed-mo...
“This is a watershed moment. We don’t get to know when we’re in them usually. We are in it right now.”
www.mickmel.com/watershed-mo...
I love this quote from Teller, as shared in the book "Unreasonable Hospitality".
January 1, 2026 at 3:06 PM
I love this quote from Teller, as shared in the book "Unreasonable Hospitality".
A year of LinkedIn
I was quite active on Linkedin in 2025, so I thought I’d take a look at how things went. I built this nifty infographic seen below in about two minutes using a free AI tool to help me do it.
www.mickmel.com/a-year-of-li...
I was quite active on Linkedin in 2025, so I thought I’d take a look at how things went. I built this nifty infographic seen below in about two minutes using a free AI tool to help me do it.
www.mickmel.com/a-year-of-li...
A year of LinkedIn - MickMel
I was quite active on Linkedin in 2025, so I thought I'd take a look at how things went. I built this nifty infographic seen below in about two minutes using a free AI tool to help me do it. First, I ...
www.mickmel.com
January 1, 2026 at 11:29 AM
A year of LinkedIn
I was quite active on Linkedin in 2025, so I thought I’d take a look at how things went. I built this nifty infographic seen below in about two minutes using a free AI tool to help me do it.
www.mickmel.com/a-year-of-li...
I was quite active on Linkedin in 2025, so I thought I’d take a look at how things went. I built this nifty infographic seen below in about two minutes using a free AI tool to help me do it.
www.mickmel.com/a-year-of-li...
Is it really a good ad, or just something that people find creative?
December 31, 2025 at 3:06 PM
Is it really a good ad, or just something that people find creative?
The streaks from 2025
Here's a look at some of my streaks from 2025; what's going well, and what's falling short.
www.mickmel.com/the-streaks-...
Here's a look at some of my streaks from 2025; what's going well, and what's falling short.
www.mickmel.com/the-streaks-...
The streaks from 2025 - MickMel
As I shared near the end of 2023 and 2024, I don’t set many goals for myself but I work hard to keep pushing in the directions that I want to go. In particular: I once again was able to publish a post...
www.mickmel.com
December 31, 2025 at 10:50 AM
The streaks from 2025
Here's a look at some of my streaks from 2025; what's going well, and what's falling short.
www.mickmel.com/the-streaks-...
Here's a look at some of my streaks from 2025; what's going well, and what's falling short.
www.mickmel.com/the-streaks-...
You'll learn more if you vary where you work.
December 30, 2025 at 3:06 PM
You'll learn more if you vary where you work.